Search results: Sage Journals

Available accessResearch articleFirst published August, 2023

From Free to Paid: Monetizing a Non-Advertising-Based App

Jingcun Cao, Pradeep Chintagunta, Shibo Li

Journal of Marketing Research

Open accessResearch articleFirst published February, 2026

Yunke Mai, Bin Hu

Production and Operations Management

Available accessResearch articleFirst published February, 2024

Evert de Haan

Journal of Interactive Marketing

Available accessResearch articleFirst published February, 2000

Charles F. Hofacker, Jamie Murphy

Journal of Interactive Marketing

Open accessResearch articleFirst published April, 2025

Jens W. Paschmann, Hernán A. Bruno, Harald J. van Heerde [...]

Journal of Marketing Research

Available accessResearch articleFirst published May, 2022

Hongshuang (Alice) Li

Production and Operations Management

Open accessResearch articleFirst published October, 2020

Ruth Towse

Media,Culture & Society

Available accessResearch articleFirst published December, 2014

Ron Baiman

Review of Radical Political Economics

Available accessResearch articleFirst published 2026

Casey A. Williams

Environment and Planning E: Nature and Space

Free accessResearch articleFirst published May, 2003

Pieter Bolman

Information Services and Use