Search results: Sage Journals

Available accessResearch articleFirst published September, 2020

Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

Tijo Thomas, Naveli Singh, K. G. Ambady

Vision: The Journal of Business Perspective

Available accessResearch articleFirst published June, 2008

Christian Derbaix, Émerence Leheut

Recherche et Applications en Marketing (English Edition)

Open accessResearch articleFirst published April, 2024

Xin Zhao, Zhiyan Xu, Fei Ding [...]

Sage Open

Restricted accessResearch articleFirst published March, 2021

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

Available accessResearch articleFirst published September, 2009

Michael Haenlein, Andreas M. Kaplan

Recherche et Applications en Marketing (English Edition)

Open accessResearch articleFirst published April, 2022

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Available accessResearch articleFirst published December, 2025

Priyanka Anand, Manjari Agarwal

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published May, 1985

Meryl Paula Gardner

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 1990

Banwari Mittal

Journal of Marketing Research

Restricted accessResearch articleFirst published July, 1992

Frank H. Alpert, Michael A. Kamins, John L. Graham

Journal of Marketing