Search results: Sage Journals

Open accessResearch articleFirst published July, 2026

Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories

Dorit Zimand-Sheiner

International Journal of Business Communication

Available accessResearch articleFirst published March, 2019

Tripti Dhote, Vishal Kumar

Journal of Creative Communications

Open accessResearch articleFirst published July, 2026

Richie Barker, Karen E. Sutherland, Rory Mulcahy

Journal of Creative Communications

Available accessResearch articleFirst published November, 2020

Niels Frederik Lund, Caroline Scarles, Scott A. Cohen

Journal of Travel Research

Available accessResearch articleFirst published March, 2021

Kenneth C. C. Yang, Yowei Kang

Journal of Creative Communications

Open accessResearch articleFirst published December, 2022

Leah Henrickson, William Jephcote, Rhys Comissiong

Convergence: The International Journal of Research into New Media Technologies

Available accessResearch articleFirst published November, 2020

Sarah Fischbach, Veronica Guerrero

Journal of Advertising Education

Available accessResearch articleFirst published July, 2022

Nicole A. Hay, P. Monica Chien, Lisa Ruhanen

Journal of Vacation Marketing

Available accessResearch articleFirst published November, 2012

Sangeeta Singh, Stephan Sonnenburg

Journal of Interactive Marketing

Available accessBook reviewFirst published July, 2019

Dr Shailey Singh

IIM Kozhikode Society & Management Review