Search results: Sage Journals

Available accessResearch articleFirst published August, 2025

Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders

Clemens Ammann, Andrea Giuffredi-Kähr, Bettina Nyffenegger [...]

Journal of Interactive Marketing

Available accessBook reviewFirst published October, 1997

George M. Zinkhan

Journal of Marketing

Available accessResearch articleFirst published February, 2013

Rebekah Russell-Bennett, Charmine E.J. Härtel, Steve Worthington

Australasian Marketing Journal

Available accessResearch articleFirst published June, 2017

Marc Herz, Adamantios Diamantopoulos

Journal of International Marketing

Available accessOtherFirst published May, 2009

Kara Daly

Therapeutic Innovation & Regulatory Science

Available accessResearch articleFirst published July, 2020

Ronen Shay, Anthony Palomba

Games and Culture

Available accessResearch articleFirst published July 28, 2026

Nguyen Thi Kim Lien, Nguyen Thi Thu Thuy, Nguyen Duy Phuong

International Journal of Market Research

Available accessResearch articleFirst published March, 2024

Daniel Villanova, Ted Matherly

Journal of Marketing

Available accessCase reportFirst published March, 2026

Saqib Ali, Hasan Zahid, Nadeem Khalid [...]

Asian Journal of Management Cases

Available accessResearch articleFirst published February, 2010

Charmine E.J. Härtel, Rebekah Russell-Bennett

Australasian Marketing Journal