Search results: Sage Journals

Available accessResearch articleFirst published December, 2014

Myth and ideology in consumer culture theory

James A. Fitchett, Georgios Patsiaouras, Andrea Davies

Marketing Theory

Available accessResearch articleFirst published December, 2011

Søren Askegaard, Jeppe Trolle Linnet

Marketing Theory

Open accessResearch articleFirst published December, 2023

Johanna Horppu

Marketing Theory

Available accessOtherFirst published September, 2010

Maurice Patterson, Jonathan Schroeder

Marketing Theory

Available accessResearch articleFirst published December, 2019

Russell Belk, Rana Sobh

Marketing Theory

Available accessResearch articleFirst published June, 2013

Bernard Cova, Pauline Maclaran, Alan Bradshaw

Marketing Theory

Open accessResearch articleFirst published August, 2026

Maria Sarmento, Sofia Amorim Lopes

Journal of Consumer Culture

Available accessBook reviewFirst published May, 2022

Hunter Jones

Journal of Consumer Culture

Available accessResearch articleFirst published June, 2013

Domen Bajde

Marketing Theory

Available accessResearch articleFirst published March, 2019

Jan-Benedict E.M. Steenkamp

Journal of International Marketing