Search results: Sage Journals

Open accessResearch articleFirst published December, 2025

Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Si Xie, Siddhartha Sharma, Amit Mehra

Production and Operations Management

Available accessResearch articleFirst published March, 2026

Linh-Gia Ngoc Phan, Dang Quan Tri, Son-Hoang Dang [...]

Journal of Creative Communications

Available accessResearch articleFirst published December, 2025

Xiaojing Feng, Ying Rong, Xin Tian [...]

Production and Operations Management

Open accessResearch articleFirst published April, 2025

Yiwei Zhao, Wonjun Chung

Sage Open

Open accessResearch articleFirst published 2026

Taylor Annabell, Laura Aade, Catalina Goanta

Platforms & Society

Available accessResearch articleFirst published January, 2022

Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik [...]

Journal of Marketing

Available accessResearch articleFirst published 2026

Claude C.H. Liu, Chris S.C. Chen

Journal of Information Technology Teaching Cases

Open accessResearch articleFirst published October, 2023

Md. Alamgir Hossain, Abul Kalam, Md. Nuruzzaman [...]

Sage Open

Available accessResearch articleFirst published November, 2019

Stuart Cunningham, David Craig, Junyi Lv

International Journal of Cultural Studies

Available accessResearch articleFirst published 2025

Chris S. C. Chen, Claude C. H. Liu

Journal of Information Technology Teaching Cases