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1-2 of 2 results for purchase behaviors (PBs)

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Select article: Culture and Imported Products: Extending Optimal Distinctiveness Theory with Acculturation

Open access

Research article

First published April, 2025

Culture and Imported Products: Extending Optimal Distinctiveness Theory with Acculturation

Nguyen Le, Sang Tan Huynh, Thanh Thi Bui [...]

Sage Open

Select article: Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications

Available access

Research article

First published August, 2016

Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications

Yolanda Polo, F. Javier Sese

Journal of Service Research

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