Search results: Sage Journals

Available accessResearch articleFirst published May, 2004

Market Segmentation Strategy,Competitive Advantage,and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Shelby D. Hunt, Dennis B. Arnett

Australasian Marketing Journal

Available accessResearch articleFirst published August, 2006

Shelby D. Hunt, Sreedhar Madhavaram

Journal of Marketing Education

Available accessResearch articleFirst published December, 1995

Shelby D. Hunt

Journal of Management Inquiry

Available accessResearch articleFirst published September, 2019

Wesley M. Friske, Miles A. Zachary

Entrepreneurship Theory and Practice

Available accessResearch articleFirst published November, 2019

Pankaj C. Patel, John A. Pearce, Maria J. Guedes

Journal of Service Research

Available accessResearch articleFirst published June, 2000

Geoffrey M. Hodgson

Journal of Macromarketing

Restricted accessResearch articleFirst published April, 1999

Shelby D. Hunt

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published October, 1997

Shelby D. Hunt, Robert M. Morgan

Journal of Marketing

Restricted accessResearch articleFirst published October, 1996

Shelby D. Hunt, Robert M. Morgan

Journal of Marketing

Available accessResearch articleFirst published June, 2016

Thoralf Dassler

Capital & Class