Search results: Sage Journals

Available accessResearch articleFirst published July, 2018

Specialist Competitor Referrals: How Salespeople can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales

Simon J. Blanchard, Mahima Hada, Kurt A. Carlson

Journal of Marketing

Retricted accessResearch articleFirst published October, 1976

T.V. Rao, Sasi Misra

Vikalpa: The Journal for Decision Makers

Available accessResearch articleFirst published October, 2006

Andra Bush, C. Melody Carswell, Michelle Corman [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Available accessResearch articleFirst published 2024

Sivakumari Supramaniam, Surej P John, Sanjaya Singh Gaur

FIIB Business Review

Available accessResearch articleFirst published July, 2007

Wi-Suk Kwon, Nancy A. Rudd

Clothing and Textiles Research Journal

Available accessResearch articleFirst published October, 2012

Hernan A. Bruno, Hai Che, Shantanu Dutta

Journal of Marketing Research

Available accessResearch articleFirst published December, 2025

Xingming Yang, Marion Garnier, Souad Djelassi

Recherche et Applications en Marketing (English Edition)

Available accessResearch articleFirst published August, 2020

Arzum Akkaş, Nachiketa Sahoo

Production and Operations Management

Retricted accessResearch articleFirst published February, 1997

Glen L. Urban, John R. Hauser, William J. Qualls [...]

Journal of Marketing Research