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1-3 of 3 results for swift guanxi

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Select article: Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust

Open access

Research article

First published October, 2024

Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust

Hewei Tian

Sage Open

Select article: Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students

Open access

Research article

First published April, 2023

Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students

Isaac Kofi Mensah, Guohua Zeng, Chuanyong Luo

Sage Open

Select article: The Power of Live-Streaming in Consumers’ Purchasing Decision

Open access

Research article

First published October, 2023

The Power of Live-Streaming in Consumers’ Purchasing Decision

Md. Alamgir Hossain, Abul Kalam, Md. Nuruzzaman [...]

Sage Open

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