Search results: Sage Journals

Available accessOtherFirst published September, 2011

Co-creation and co-destruction: A practice-theory based study of interactive value formation

Per Echeverri, Per Skålén

Marketing Theory

Available accessResearch articleFirst published November 4, 2021

Meng Qingliang, Hang Yi, Chen Xiaojun [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open accessResearch articleFirst published July, 2024

Xingwang Zhang, Jie Xin

Sage Open

Available accessResearch articleFirst published 2025

Minh Ngoc Dao, Thi Hong Viet Bui, Khanh Linh Chu [...]

Tourism and Hospitality Research

Open accessResearch articleFirst published December, 2023

Geoff Simmons, Mark Durkin

Marketing Theory

Available accessResearch articleFirst published August, 2019

Francesca Cabiddu, Frau Moreno, Lombardo Sebastiano

Journal of Service Research

Available accessResearch articleFirst published November, 2024

Rym EL Amri Trabelsi

Journal of Creating Value

Open accessResearch articleFirst published 2026

Aveed Raha, Gloria Citroni, Josef Windsperger

The International Journal of Entrepreneurship and Innovation

Available accessResearch articleFirst published September, 2022

David A. Gilliam, Teresa Preston, Casey C. Rockwell [...]

International Journal of Market Research

Open accessResearch articleFirst published May, 2022

Thuy Luyen, Haseeb Shabbir, Dianne Dean

Journal of Service Research