Search results: Sage Journals

Available accessResearch articleFirst published April, 2016

Word-of-Mouth Segments

Amata Ring, Aaron Tkaczynski, Sara Dolnicar

Journal of Travel Research

Available accessResearch articleFirst published June, 2007

Robert East

Australasian Marketing Journal

Available accessResearch articleFirst published November, 2008

Penny M. Simpson, Judy A. Siguaw

Journal of Travel Research

Open accessResearch articleFirst published April, 2020

Feng Xu, Wenxia Niu, Shuaishuai Li [...]

Sage Open

Open accessResearch articleFirst published July, 2024

Robert East

International Journal of Market Research

Available accessResearch articleFirst published May, 2011

Jie Feng, Purushottam Papatla

Journal of Interactive Marketing

Available accessResearch articleFirst published January 10, 2019

Portia Opoku Boadi, Li Guoxin, Andrew Adjah Sai [...]

Human Systems Management

Available accessResearch articleFirst published August, 2010

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

Available accessResearch articleFirst published August, 2017

Grant Packard, Jonah Berger

Journal of Marketing Research

Open accessResearch articleFirst published October, 2022

Katherine C. Lafreniere, Sarah G. Moore, Robert J. Fisher

Journal of Marketing Research