Book Review: Consumer Behaviour 2nd Edition

Ajzen Icek The theory of planned behavior Locke E.A. Organizational Behavior and Human Decision Processes 50 1991 179–211

Areni Charles S. Kim David The influence of background music on shopping behavior: classical versus topforty music in a wine store McAlister Leigh Rothschild Michael L. Advances in Consumer Research 20 1993 336–340

Craig-Lees Margaret , Joy S. and Browne B. Consumer Behaviour, John Wiley, Brisbane, Australia.

Dick Alan S. Basu Kunal Customer loyalty: towards an integrated framework Journal of the Academy of Marketing Science 22 1994 99–113 2

Donovan R.J. Rossiter John R. Marcoolyn G. Nesdale A. Store atmosphere and purchasing behaviour Journal of Retailing 70 1994 283–294 3

Kardes Frank R. Consumer Behavior: Managerial Decision Making 1998 Addison-Wesley

Reichheld Frederick F. The Loyalty effect 1996 HBS Press Boston

Rossiter John R. Percy Larry Advertising Communications and Promotion Management 1996 McGraw-Hill New York

Uncles Mark Editorial: brand management in Australasia and the Far East Journal of Product and Brand Management 7 1998 448–462 6