Abstract
Across the globe, 2020 has been a challenging year for everyone, including those involved with the Australasian Marketing Journal (AMJ). Nonetheless, the effort of everyone in the AMJ community has seen the journal continue to grow and mature. Because of this, AMJ was promoted to an A level in the latest 2019 ABDC ranking list. As a result, the manuscripts submitted for publication have been increasing in both quantity and quality, and we hope this trend will continue. We are grateful to all authors, members of the editorial board and the Elsevier team, who have helped to achieve this success. Looking forward, AMJ aims “to enhance further the popularity and prestige of the journal inside and outside the Asia-Pacific region”.
In 2021, AMJ will be moving to Sage Publishing in what promises to be a fantastic new partnership. Of course, we would like to take this opportunity to thank Elsevier for the continuous support and encouragement we have received during the past years. In particular, many thanks to Susanne Steiginga, Latha Sudarsanam and Lynn Sherrer, as well as members of the Elsevier team with whom we have worked closely together for various periods of time during the development of the journal.
This issue of AMJ is also the last issue of Volume 28. In total, the issue contains twenty-one articles, focusing on various marketing and research methodology topics. The articles in this issue were authored by 80 academics, from a diverse range of countries including Australia, Finland, India, Italia, Malaysia, Netherlands, New Zealand, Norway, Pakistan, South Africa, Taiwan, UAE, United Kingdom, USA, and Vietnam. Finally, the editorial team would like to thank all reviewers for their constructive feedback that greatly improved every article in this issue.
Thanks to everyone in contributing to and moving AMJ forward.