Abstract

References
1.
Cornwell
T. B.
(1995 ). Sponsorship-linked marketing development . Sport Marketing Quarterly , 4 (4 ), 13 –24 .
2.
3.
Kate
N. T.
(1995 , June). and now, a word from our sponsor. Marketing Tools , pp. 45 –55 .
4.
5.
Turco
D. M.
(1999 ). The state of tobacco sponsorship in sport . Sport Marketing Quarterly , 8 (1 ), 35 –38 .
6.
Vlasic
B.
(1997 , July 21). Speedways without smoke . Business Week , p. 38 .
