Abstract
In the last several years, policymakers have increasingly pursued legislative reforms that would expand antitrust enforcement while advocating more generally for the break-up of tech companies with leading digital platforms. At least a half-dozen antitrust reforms were introduced in Congress in 2021, while federal enforcers in the Department of Justice and Federal Trade Commission have taken an aggressive approach to enforcement under the Biden administration. These recent events have invited an assessment of the scope and limitations of divestiture, as policymakers and regulators consider the remedy’s viability under existing and prospective federal antitrust laws. To that end, this paper aims to provide a comprehensive account of the development of the doctrinal principles and application of divestiture, beginning with its origins as an equitable remedy and subsequent developments in response to legislative reforms. The paper then discusses divestiture’s primary use in the current regulatory landscape to redress violations under § 7 of the Clayton Act, followed by an examination of its historically limited application as a remedy to unilateral conduct. In its final substantive section, the paper then assesses the ongoing debate as to divestiture’s applicability to acquisitions of nascent competitors. Finally, the conclusion provides a summary of divestiture’s doctrinal principles and application, and the implications for how divestiture may be applied in the future.
I. Introduction
With digitalization’s emergence as a pillar of the modern economy, the pervasive and seemingly unstoppable growth of the Big Four technology companies—namely, Google, Amazon, Facebook, and Apple—has prompted calls for tougher antitrust enforcement and legislature reforms. In March 2019, one month into her presidential campaign, Senator Elizabeth Warren (D-MA) authored the article Here’s how we can break up Big Tech, in which she outlined how her administration would “break up monopolies and promote competitive markets,” and specifically identified Amazon, Google, and Facebook as targets. 1 Over the following two years, elected officials on both sides of the aisle declared a need to rein in major technology corporations with digital platforms that had become “too powerful,” 2 by breaking them up one way or another. 3 During the same time period, federal enforcers filed separate complaints alleging that Google had monopolized the search engine market 4 and that Facebook had monopolized the social networking services market, 5 with each action presenting the possibility of structural relief in the event of liability.
The break-up of companies championed by Senator Warren and other policymakers is a call for the pointed application of divestiture, an equitable antitrust remedy defined by more than a century of caselaw. In its simplest terms, divestiture is the process by which a company is compelled to sell off certain assets, such as specific product lines or subsidiaries, to establish a new competitor or strengthen an existing one. Divestiture may be imposed by court order or entered into voluntarily via settlement, and is utilized to restore market competition that has been restrained by the party’s alleged violation(s) of antitrust law. The enactment of reforms that modify antitrust liability or affect enforcement practices could impact divestiture’s applicability, particularly if such reforms do not offer guidance on when and how divestiture should be imposed.
Other recent developments further suggest the possibility of a more prominent role for divestiture on the horizon. For example, policymakers have asserted that even without legislative reform, leading digital platforms can be divested by challenging consummated mergers under existing antitrust laws, 6 an enforcement tactic exemplified by the Federal Trade Commission’s (“FTC”) ongoing action against Facebook. 7 Beyond the regulation of digital platforms, the Biden administration has also embraced an aggressive approach to merger control generally, which could produce a heightened incidence of divestitures resulting from premerger settlements and post-consummation challenges. 8 It appears that divestiture may also now be available in actions brought by private claimants, as was recently affirmed for the first time by a federal Circuit Court. 9
In light of potential legislative reforms and evolving enforcement tactics that implicate an increased focus on divestiture, this paper aims to provide a comprehensive historical account of divestiture to the present day. Section I discusses its doctrinal foundations and development, and explains the impact of the Celler-Kefauver Antimerger Act of 1950 and the Hart-Scott-Rodino Act of 1976 on divesture’s role in antitrust regulation. Section II focuses on divestiture’s primary function as a remedy in prophylactic and post-consummation merger challenges, while Section III delineates how courts have approached divestiture as a remedy to unilateral conduct. Section IV assesses divestiture’s role in the context of nascent competitor acquisitions, including a discussion of the FTC’s action against Facebook, and the ongoing debate as to the most suitable approach for unwinding such acquisitions. In conclusion, the paper summarizes the key takeaways regarding divestiture’s utility and application in the current antitrust landscape.
II. Doctrinal Development
A. Origins and Early Application: 1911–1950
From its first application in 1911 until the Clayton Act was amended in 1950, divestiture was primarily administered in cases brought under the Sherman Act. 10 As a data point, the Supreme Court heard twenty cases between 1911 and 1950 that contemplated divestiture, sixteen of which were brought under the Sherman Act alone compared to two grounded solely on Clayton Act violations. 11 More specifically, most divesture orders were issued against defendants found liable under § 2 of the Sherman Act (hereinafter “§ 2”) for actual or attempted monopolization. 12 However, the monopolization claims that resulted in divestiture during this time period did not center on unilateral conduct as § 2 violations typically do today. Instead, as the Court’s jurisprudence reflects, divestiture was applied exclusively to remedy unlawful acquisitions and combinations. Prior to the 1950 amendment of the Clayton Act, enforcers seeking such a remedy necessarily relied on § 2.
Divestiture was first applied as an antirust remedy in Standard Oil, which was decided in 1911. 13 There, the Supreme Court held that the oil conglomerate violated §§ 1 and 2 of the Sherman Act and ruled that the company’s ongoing monopolization of the domestic petroleum market “require[d] the application of broader and more controlling remedies” than mere injunctive relief to limit future restraints on competition. 14 Prior Sherman Act enforcement centered on the § 1 prohibition of multilateral anticompetitive conduct, under which injunctive relief could nullify existing contracts and combinations between firms and restrict the creation of such agreements in the future. 15 In Standard Oil, the Court recognized that such an injunction would not remedy Standard Oil’s already successful and illegal monopolization of the market. 16 While the Sherman Act did not expressly authorize divestiture as a remedy, the Court found statutory authority for it in Congress’s intent that the Act address “injury to the public by the prevention of an undue restraint.” 17 Its conclusion that only divestiture could repair the harm caused by Standard Oil’s monopolization led the Court to affirm a break-up of Standard Oil into thirty-four independent companies. 18
On the same day that the Court issued its decision in Standard Oil, it also ruled in American Tobacco that the American Tobacco Company had violated §§ 1 and 2 of the Sherman Act.
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On the issue of remedy, three factors were identified as relevant to the Court’s decision to dissolve American Tobacco into four separate and independent entities, namely: (1) The duty of giving complete and efficacious effect to the prohibitions of the statute; (2) the accomplishing of this result with as little injury as possible to the interest of the general public; and, (3) a proper regard for the vast interests of private property which may have become vested in many persons as a result of the acquisition, either by way of stock ownership or otherwise, of interests in the stock or securities of the combination without any guilty knowledge or intent in any way to become actors or participants in the wrongs which we find to have inspired and dominated the combination from the beginning.
20
Thus, the Court’s remedial analysis in American Tobacco identified the same overarching objective as in Standard Oil, which was to prevent and correct harm to the public interest caused by unlawful restraints on competition. In pursuing that objective, the Court acknowledged the difficulty in ascertaining a specific remedy’s likely effectiveness in restoring competition and its concomitant concern that any such remedy could actually further undermine competition in the relevant market(s). 21 Even in the early years of antitrust enforcement, the risks of overdeterrence and unintended harm to the public interest led the Court to opt for measures less drastic than divestiture. With those concerns in mind, the Court overturned a lower court’s divestiture order in Terminal Railroad Association only one year after Standard Oil and American Tobacco. 22 Having determined that railroad association members had coordinated to deny competitors access to essential facilities in violation of the Sherman Act, the Court concluded that injunctive relief would better serve the public interest than divestiture. 23 The Court reasoned that the railroad association was not an inherently illegal combination, and instead had acted illegally through exclusionary contract agreements. Opining that it was important to “preserve to the public a system of great public advantage,” the Court ordered the parties to modify their existing agreements in seven specific ways to remove the anticompetitive terms, on pain of dissolution. 24 The Court thus offered the railroad association an opportunity to cure the unlawful aspects of its agreements while making clear that it would be dissolved if the parties did not adhere to the Court’s order.
The Court’s central focus on public interest concerns expressly excluded consideration of the remedy’s potential harm to the defendant’s private interests. The likelihood that the remedy would create or exacerbate a defendant’s financial difficulties was in of itself irrelevant, as reflected in the Court’s observation in the 1944 Crescent Amusement Co. decision that “Those who violate the Act may not reap the benefits of their violations and avoid an undoing of their unlawful project on the plea of hardship or inconvenience.” 25 However, the defendant’s potential financial difficulties may be relevant where the public interest would be harmed as a result. For example, in affirming a lower court’s rejection of divestiture in United States v. U.S. Steel, the Court found an absence of public benefit in dissolution while noting that structural relief would harm the public interest by causing “a material disturbance of, and . . . serious detriment to, the foreign trade.” 26 The salient point here is that the Court’s concern is with the public interest, not the impact on the private defendant, although public and private interests may coincide in disfavoring divestiture.
Section 2 was the primary vehicle for divestiture through 1950. However, the Court made clear that divestiture’s suitability largely depends upon the nature of the conduct underlying liability rather than the statutory source of liability, stating in Crescent Amusement Co., “Dissolution of the combination will be ordered where the creation of the combination is itself the violation.” 27 During the first half of the twentieth century, such illicit combinations were often achieved through acquisitions identified as exclusionary acts that monopolized the market, such as in Standard Oil and American Tobacco. Violative combinations were also found where horizontal competitors coordinated through a central organization, such as a holding company or trade association, which then exercised monopoly power on their collective behalf to set prices, boycott outside competitors, and so forth. 28 In the context of combinations, divestiture results in the dissolution of the central organization, not the break-up of any of individual member. Whether applied to unlawful acquisitions or combinations, divestiture was developed as a form of restitution or market correction to restore competition, rather than to punish offenders. Through the present day, as discussed below, divestiture continues to be applied primarily to illegal mergers and combinations, albeit under the banner of § 7 of the Clayton Act following the statute’s 1950 amendment.
B. The Shift to Clayton Act § 7 Divestiture: 1950–1976
1. The Clayton Act of 1914
While early divestiture cases typically arose from monopolization claims, the doctrinal analysis centered on the conduct’s nature as opposed to the statutory source of liability. That said, most divestitures initially resulted from claims brought under § 2 primarily because of the original Clayton Act’s statutory limitations. In other words, the Sherman Act provided a basis for regulators to pursue divestitures that were not actionable under the Clayton Act in its initial form. That would change with the Clayton Act’s amendment in 1950.
The Clayton Act was first enacted in 1914 as a supplement to the Sherman Act for the purpose of regulating merger activity. However, the terms of the original Clayton Act limited its application to stock acquisitions, blunting its reach and impact in the years after its passage. As first enacted, § 7 of the Clayton Act provided: That no corporation engaged in commerce shall acquire, directly or indirectly, the whole or any part
The Clayton Act of 1914 covered a broader range of transactions than the Sherman Act in two respects. First, § 7 applied to transactions where “the trend to a lessening of competition in a line of commerce was still in its incipiency,” whereas § 2 applied to only those mergers whereby the defendant had achieved or attempted monopolization. 30 In other words, the Clayton Act allowed for antitrust enforcement against transactions that sufficiently raise the likelihood of monopolization, even if monopolization is not the intended or actual result. The second distinction is that “§ 7 illegality is based on probable, rather than definite, anticompetitive effects” and was drafted as such to allow enforcers greater latitude to enjoin unlawful acquisitions prior to consummation. 31
However, the Clayton Act of 1914 solely addressed stock acquisitions and thus was inapplicable to asset purchases. 32 Businesses, which routinely consolidated through stock acquisitions prior to the 1914 enactment, shifted to asset transactions to avoid possible § 7 enforcement. 33 The Court further limited the effectiveness of § 7 by denying federal jurisdiction over stock acquisitions where the shares had been exchanged for assets, provided that the exchange occurred prior to the issuance of a cease and desist order. 34 As a result, § 7 enforcement initially lacked the teeth necessary to prevent the consummation of mergers tending toward monopolization, notwithstanding the legislative intent animating the Clayton Act. Regulators were thus necessarily compelled to rely on the Sherman Act’s retroactive enforcement against monopolistic practices and the formation of monopolies through acquisitions. 35
2. The Celler-Kefauver Antimerger Act of 1950
In 1950, Congress moved to “plug [the] loophole” with its enactment of the Celler-Kefauver Antimerger Act, which expanded the scope of § 7 to include asset acquisitions. 36 The amendment brought about a material change to the government’s approach to merger control, in that regulators began pursuing relief primarily under § 7 due to its greater reach and more favorable evidentiary standards. To that end, the government brought twenty-seven cases under § 7 in the ten years following the 1950 amendment, compared to only sixteen between 1914 and 1950. 37
By design, the amended § 7 encompassed a much broader range of merger activity and was easier to establish than § 2. 38 A 1962 analysis published in the Columbia Law Review examined the Celler-Kefauver amendment’s legislative history and concluded that Congress intended to establish a middle-ground between a blanket prohibition of mergers between competitors and the Sherman Act’s required proof of “an actual unreasonable restraint of trade or monopolization.” Thus, acquisitions were to be assessed on a case-by-case basis rather than according to fixed thresholds for “dollar amounts, percentages, or other shorthand formulae” and could be challenged prior to consummation. 39
Unlike § 2, § 7 does not require a but-for causal relationship between the acquisition and monopoly power. Nor does § 7 obligate the government to establish the defendant’s possession of monopoly power, which has become more difficult to prove since the modern standard for monopolization was established in United States v. Grinnell. 40 Actions under § 7 may also be less prone to the legitimate business purpose defense than those brought under § 2. 41 Moreover, Supreme Court jurisprudence has narrowed the general scope of § 2 liability while articulating arguments that “defend monopoly power as a critical part of the free-market system” and limit the range of exclusionary acts that may support a § 2 cause of action. 42 The broader, more expansive language of the amended § 7 provision thus provided regulators with a far friendlier vehicle for merger control than § 2.
The government’s transition from § 2 to § 7 for enforcement actions did not, however, lead to a significant doctrinal shift in terms of judicial analyses of divestiture. In the years following the Celler-Kefauver amendment, the Court continued to rely on its prior Sherman Act jurisprudence in applying divestiture as a remedy for Clayton Act violations. For example, in the 1961 decision Du Pont de Nemours, the Court approvingly articulated the suitability of divestiture as a remedy for § 7 violations while explicitly referencing its application under the Sherman Act: The very words of § 7 suggest that an undoing of the acquisition is a natural remedy. Divestiture or dissolution has traditionally been the remedy for Sherman Act violations whose heart is intercorporate combination and control, and it is reasonable to think immediately of the same remedy when § 7 of the Clayton Act, which particularizes the Sherman Act standard of illegality, is involved. Of the very few litigated § 7 cases which have been reported, most decreed divestiture as a matter of course. Divestiture has been called the most important of antitrust remedies. It is simple, relatively easy to administer, and sure. It should always be in the forefront of a court’s mind when a violation of § 7 has been found.
43
In its 1972 Ford Motor Co. decision, the Court reaffirmed the availability of divestiture in § 7 cases. again grounding its ruling in Sherman Act jurisprudence, the Court noted that: The relief in an antitrust case must be “effective to redress the violations” and “to restore competition.” The District Court is clothed with “large discretion” to fit the decree to the special needs of the individual case. Complete divestiture is particularly appropriate where asset or stock acquisitions violate the antitrust laws.
44
Although divestiture was now predominantly sought and issued under the Clayton Act rather than the Sherman Act, the Court’s approach to divestiture remained unchanged, at least with respect to merger control.
C. The Hart-Scott-Rodino Act of 1976
The role of divestiture in antitrust enforcement experienced another major shift with the enactment of the Hart-Scott-Rodino Act (“HSR”) in 1976, which ushered in “the replacement of merger control through litigation with a comprehensive scheme of merger regulation.” 45 The statute established requirements for premerger notification to the FTC and the Department of Justice (“DOJ”) for proposed transactions “that affect commerce in the United States and are over a certain size.” 46 In turn, premerger filing requirements enabled federal enforcers to more easily identify anticompetitive acquisitions prior to consummation, thereby reducing the frequency of post-consummation litigation and subsequent court-ordered divestitures, and increasing the prevalence of negotiated settlement agreements imposing partial divestitures. 47
Under the HSR, the FTC and DOJ are to review the premerger filings before allowing the parties to consummate the proposed acquisition. The HSR further requires that the valuation thresholds that trigger premerger filing requirements be revised and filed every year. The most recent thresholds were published by the FTC on February 1, 2021. For mergers affecting commerce in the United States, the 2021 premerger notification thresholds required filings either where (1) the value of the transaction exceeded $368 million or (2) the value of the transaction exceeded $92 million and the smaller and larger parties were valued at a minimum of $18.4 million and $184 million, respectively. 48
Typically, the merging parties must wait thirty days after filing before consummating the merger to permit the FTC and DOJ to each complete a review of the transaction. 49 This initial agency review will result in either an approval of the transaction or a second request for further information and documentation from the merging parties. The latter provides for an additional review period of thirty days once the information is fully submitted, or ten days for cash tender offers and bankruptcy sales. The agencies also have procedural mechanisms in place that allow the regulated parties to contest those aspects of the second request for information as “unreasonably cumulative, unduly burdensome, or duplicative.” 50
Prior to the adoption of the HSR Act, federal enforcers not only struggled to identify mergers that might violate § 7, but also lacked the information-gathering capabilities often needed to secure preliminary injunctive relief delaying consummation. 51 As a result, premerger relief initially remained difficult to obtain after the Celler-Kefauver Act’s enactment in 1950. 52 Difficulties in identifying potentially unlawful transactions before their occurrence, and then assembling the information necessary to act preemptively, necessarily limited the government’s ability to file enforcement actions prior to the completion of the transaction. In instances where enforcers lacked the notice and information to initiate premerger § 7 enforcement, the government had to also account for the attendant risks and costs associated with pursuing post-consummation relief, rather than merely considering the likelihood and degree of anticompetitive effects posed by the acquisition. 53
With its enactment in 1976, the HSR Act addressed the informational deficiencies that had previously limited the frequency and success of premerger challenges. As former Assistant Attorney General William Baer has explained, “HSR gave the antitrust agencies the tools they need to enforce Section 7 as Congress intended—to stop potential problems in their incipiency.” 54 The 1976 statute finally equipped enforcers with “adequate notice of proposed mergers and a powerful investigative tool,” as well as sufficient time “for the most part” to evaluate whether and how to best proceed. 55 In the years that followed the HSR Act’s enactment, § 7 enforcement shifted further away from post-consummation divestiture actions, and increasingly occurred via premerger regulation. By 1997, “the vast majority of the mergers the agencies investigate[d] [were] . . . reported and examined at the premerger stage, and the vast majority of merger challenges [were] initiated at the premerger stage.” 56 More than two decades later, § 7 actions continue to be utilized primarily in the form of premerger enforcement. However, as Section III explains, divestiture remains a critical mechanism of merger control, notwithstanding the decline in post-consummation § 7 challenges.
III. Merger Control
A. Premerger Challenges and Settlement Agreements
Although federal authorities began relying on the revamped § 7 as their preferred mechanism for merger control following the 1950 enactment of the Celler-Kefauver Act, informational obstacles continued to limit premerger challenges. 57 Upon its enactment in 1976, the HSR Act permitted federal enforcers to pursue preemptive injunctive relief more effectively against proposed anticompetitive mergers. However, the expanded use of premerger enforcement has not reduced the frequency of divestiture. Instead, it has resulted in the increased use of divestiture as a component of negotiated settlement agreements and a decrease in the imposition of divestiture in post-trial final orders. The obvious explanation for this trend is that companies often opt to negotiate for more limited divestiture terms in exchange for merger approval, rather than risk costly litigation and more expansive divestiture terms.
The FTC and DOJ have promulgated guidelines explaining their criteria and processes for assessing and challenging transactions under § 7 since 1968, most recently publishing horizontal merger guidelines in 2010 and vertical merger guidelines in 2020. 58 As explained in the guidelines, either agency may seek an injunction in federal court to prevent a transaction’s consummation when the HSR premerger filings suggest a sufficient likelihood of a § 7 violation. Unlike in § 2 cases, federal enforcers do not have to establish that a defendant possesses monopoly power or prove a but-for causal connection between the merger and anticompetitive effects. Rather, they have the more limited burden of showing that substantial anticompetitive effects are likely and will outweigh any cognizable efficiencies asserted by the defendant. 59
Premerger filings made it easier for enforcers to preemptively identify and permanently enjoin acquisitions prior to consummation under the relatively lenient standards of § 7. One such case was the DOJ’s 2011 challenge of a proposed merger between H&R Block and Tax Act on § 7 grounds. Following trial, the court ruled that the DOJ had “established a prima facie case indicating that anticompetitive effects are likely to result from the merger,” while the defendants failed to provide “evidence that rebuts the presumption of anticompetitive effects,” leading the court to issue a permanent injunction blocking the merger. 60 The threat of such injunctions, as well as the monetary and collateral costs of lengthy litigation, can lead parties to abandon contemplated acquisitions before an enforcement action is adjudicated. For example, after the DOJ filed a complaint seeking to enjoin AT&T’s acquisition of T-Mobile under § 7, the two companies opted to scuttle the merger rather than plunge into what promised to be a protracted and uncertain legal battle. 61
Perhaps unsurprisingly, since the enactment of the HSR Act, § 7 challenges have most often been resolved through settlement agreements between the government and the merging parties, which are then entered as consent decrees once court approval is obtained. Premerger settlement agreements typically permit an acquisition’s consummation while addressing the government’s anticompetitive concerns. In addition to behavioral relief, such agreements commonly feature some form of divestiture, with the concordant result that settlements have become the primary vehicle for divestiture.
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The DOJ has identified six underlying principles that ultimately guide its approach toward determining the appropriate remedy, including the scope of any contemplated divestiture, whether sought through a negotiated settlement or adjudication: (1) Remedies must preserve competition. (2) Remedies should not create ongoing government regulation of the market. (3) Temporary relief should not be used to remedy persistent competitive harm. (4) The remedy should preserve competition, not protect competitors. (5) The risk of a failed remedy should fall on the parties, not on consumers. (6) The remedy must be enforceable.
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Of course, that an agreement was reached and includes divestiture does not necessarily mean that the agency was likely to succeed at trial. Settlement negotiations may be initiated by defendants hoping to avoid further litigation and uncertainty. 64 They may be particularly incentivized by the government’s advantages in bargaining power, as well as the importance of securing the merger, avoiding delay, and limiting the costs of litigation. 65 Put simply, the dual interest in certainty and cost containment are often compelling reasons for a party to compromise early if it can achieve an essential goal. Moreover, the scope of divestiture imposed via settlement is far more narrow than post-consummation divestitures that unwind completed mergers and are certainly less draconian than those that broke up acquired monopolies.
In actions brought by federal enforcers, the process is typically completed through a sale of assets to a government-approved buyer, which must “include[ all assets necessary for the purchaser to be an effective, long-term competitor.“ 66 Regulators most favor divestitures that incorporate a standalone business belonging to one of the merging entities “because it has demonstrated success competing in the relevant market.” 67 A standalone business may refer to a particular product line or business unit, or perhaps production facilities within specific geographic markets where the merger would place competition at risk. 68 In some instances, the settlement may require divestiture of more than a single standalone business and could include additional assets falling under other business verticals, such as intellectual property or machinery, while other mergers may be approved on the basis of a consent decree limited to asset carve-outs from a standalone business. 69 Settlement divestitures will typically be limited to either assets already held by the acquirer or a partial divestiture of the assets being acquired. 70 Should the parties fail to reach a settlement and § 7 liability is later established at trial, a permanent injunction may be issued to block the merger’s consummation. However, courts also retain the discretion to instead order a narrower divestiture or behavioral relief while allowing the merger to proceed.
B. Consummated Mergers
While the Celler-Kefauver and HSR Acts reduced their necessity and frequency, post-consummation divestitures remain an unexceptional form of § 7 merger control, largely subject to the same standards of liability and remedial analysis as premerger enforcement. Thus, as the FTC has explained, § 7 liability in a post-consummation challenge is assessed pursuant to a legal analysis that “does not differ significantly” from that applied in a premerger action. 71 That said, the acquirer’s integration of the target firm’s assets can pose practical obstacles to divestiture, which can be further aggravated by delays in enforcement. As time passes after a merger’s consummation without enforcement, the merged entities may become increasingly integrated and thereby complicate efforts to later unwind the transaction. There is a dearth of recent caselaw addressing the intersection of delayed enforcement and divestiture, but it appears that the greater the degree of integration, the more reluctant courts are to unscramble the eggs.
To be clear, the completion of a merger is not an accrual date and there are no formal limitations on the government’s ability to challenge or seek to unwind consummated mergers. The question of timeliness was squarely presented in the Facebook action, which was not filed until 2020 even though it concerned acquisitions made in 2012 and 2014. The district court rejected Facebook’s argument that the government’s complaint was untimely, noting that the Supreme Court had defined “the term ‘acquisition’ as used in Section 7 of the Clayton Act . . . [not as] ‘a discrete transaction but [rather] a status which continues until the transaction is undone’.”
72
More to the point, “Section 7’s ‘ban against [certain] acquisitions . . . include[s] a ban against
Liability may exist even where decades have passed between the purchase of another company’s assets and the filing of an action. In 1957, for instance, the Court ruled in United States v. E.I. du Pont that the defendant corporation’s 1919 stock acquisition remained subject to liability. 75 Although the E.I. du Pont and Facebook opinion specifically concerned whether the passage of time can circumscribe liability, there is no formal bar to divestiture once liability has been established. The court has discretion to order the remedy that is most likely to effectively restore competition, including divestiture. In the context of antitrust actions, federal enforcement actions for injunctive relief are not subject to a statute of limitations defense, and so any “formal limitations period often has little relevance if the government seeks to enjoin either an ongoing violation or the possibility of recurrence of particular past conduct.” 76 This is not to say that the passage of time is irrelevant to the question of whether divestiture is an appropriate remedy, but rather that it is simply a contextual factor for a court’s consideration.
Recent enforcement statistics indicate that divestiture continues to be a readily applied post-consummation remedy. Between 2001 and 2020, the DOJ and FTC collectively filed fifty-one enforcement actions against consummated mergers, thirty-seven of which led to some form of divestiture achieved at either trial or adjudication. 77 While most of the actions were resolved through settlement, at least seven cases produced written opinions that addressed divestiture. An examination of those seven cases indicates that courts 78 have continued to exercise their remedial discretion in accordance with the same principles applied in § 7 post-consummation challenges prior to the HSR Act. 79 This continuity of courts’ remedial analyses has bridged the gap in divestiture doctrine from its initial application under § 2 to its now predominant use under § 7, regardless of whether the action is premerger or post-consummation. In both premerger and post-consummation actions, the overarching objective of § 7 relief “is to restore competition lost through the unlawful acquisition.” 80 Thus, the central consideration is “whether [divestiture] will effectively [restore competition] under the facts of each case,” which encompasses the likelihood that divesture will produce a “viable, independent entity” capable of competing with the defendant and other market participants. 81 In addition, courts continue to apply the principle stated in du Pont that while “remedies should not be punitive . . . ‘courts are authorized, indeed required, to decree relief effective to redress the violations, whatever the adverse effect of such a decree on private interests’.” 82
As the decisional history makes clear, once § 7 liability has been established, divestiture is likely to be ordered, given that it is “the customary form of relief in § 7 cases.” 83 That is because liability gives rise to a presumption that the proper remedy requires a total divestment of the assets acquired in the consummated merger, rather than a partial divestiture or only behavioral relief. 84 Full divestiture may only be avoided if the defendant rebuts the presumption by proposing an alternative remedy that would “adequately redress any violation which is found.” 85 In so doing, “defendants bear the burden of showing that any proposed remedy would negate any anticompetitive effects of the merger.” 86 The underlying reason for this presumption is that full divestiture is typically the remedy most likely to restore competition hindered by an unlawful combination or merger, and that more limited remedies carry greater risk of failing to restore competition at the expense of consumers. 87
An acquisition’s consummation does not itself affect this evaluation, just as dissolution’s financial consequences for a defendant are not material absent evidence of potential injury to the public interest. 88 If held liable at trial, a defendant thus faces a tall order in overcoming a presumption of full divestiture. The defendant must propose an alternative remedy and provide “clear and convincing” proof of its “probable efficacy.” 89 Furthermore, behavioral or conduct remedies are regarded as more costly and intrusive than divestiture, and are therefore disfavored. 90 Nor is the government held to the same standard in seeking complete divestiture, given that once “the Government has successfully borne the considerable burden of establishing a violation of law, all doubts as to the remedy are to be resolved in its favor,” 91 and that “if an order of divestiture appears to the Commission to be in all likelihood the most effective available remedy, the Commission need not justify its order beforehand by showing that it will unquestionably restore competition.” 92 There are also limitations to the materiality of post-merger evidence favorable to the defendant, which must be a form of evidence that the defendant is incapable of controlling. 93 Under the subject to manipulation standard, courts assign limited probative value to post-merger pricing and market share indicative of continued competition, since defendants are arguably capable of manipulating those forms of evidence in their favor ahead of anticipated government investigation. 94 On the other hand, post-merger price increases and similar evidence of anticompetitive effects is probative, so long as the government establishes causation. 95 Even if the defendant presents sufficient evidence of a proposed remedy’s likely efficacy in restoring competition, the trial court is under no obligation to favor the more narrow alternative and retains the discretion to order divestiture. 96
Should the defendant’s consummated merger be found unlawful, the courts’ remedial analysis is inclined toward divestiture. However, a defendant may be able avoid or limit the scope of divestiture where the facts present “unusual circumstances” under which such a remedy would “be impracticable or inadequate.” 97 Such circumstances are more likely to be found where the defendant has achieved significant post-merger integration of the acquired assets. Thus, while the passage of time between an acquisition’s consummation and the government’s enforcement action does not in of itself undermine the likelihood of divestiture, a delay can allow for further integration that affects the court’s remedial analysis. The Evanston Northwestern Healthcare Care Corp. case aptly illustrates this point. 98 There, the FTC overturned an ALJ’s divestiture order in favor of behavioral relief. In that case, seven years had passed since the merger’s consummation, by virtue of which the defendant hospital had acquired one of several regional competitors. The FTC affirmed the ALJ’s determination that the transaction violated § 7, finding that the resulting anticompetitive effects were reflected in post-merger price increases and that the effects were not “offset by merger-specific efficiencies.” 99 However, the Commission overturned the ALJ’s divestiture order, stating that, due to the significant integration that had occurred in the years following consummation, divestiture could potentially produce inefficiencies and diminish certain post-merger improvements in the hospitals’ healthcare services that were not readily replaceable. 100 The FTC’s decision underscores that the greater the delay between consummation and enforcement, the more potential there is for increased integration that can make it “very difficult, or impossible, to unscramble the eggs and reconstruct a viable, divestable group of assets.” 101 The relationship between the length of elapsed time and the degree of integration is consistent with the available data. Most of the thirty-seven divestitures secured between 2001 and 2020 concerned acquisitions that had been consummated within two years of the government’s complaint, and the longest period of time from closing to complaint was five years and one month. 102 Concurrently, the value of the transaction is relevant as it may reflect the complexity of the merger and the ensuing integration, and the attendant difficulties in unwinding the merger once completed. The transaction value is publicly available for twenty-seven of the 2001–2020 divestitures: twenty concerned deals valued at less than $50 million, while seven transactions were valued at more than $100 million, only three of which were valued at more than $1 billion. 103 Actions regarding each of the three consummated mergers valued at over $1 billion were filed ten months, 104 eleven months, 105 and eighteen months after the closing date. 106 Recent trendlines regarding transaction value are partly a result of mergers falling outside HSR filing requirements, only for regulators to later take notice of ensuing anticompetitive effects. Still, it is not unreasonable to infer that relatively larger transactions and longer delays in enforcement are also each indicative of a greater degree of integration and thus less likely to result in full divestiture. The absence of enforcement actions involving large-scale acquisitions and lengthy delays may be a matter of happenstance, but likely also reflects concerns on the part of regulators that there may be a point where unringing the bell is no longer feasible.
While the practicalities of integration may impede divestiture, it must be emphasized that it is rare for the degree of integration or other potential complexities to preclude divestiture upon a judgment of § 7 liability. In Evanston, the FTC stressed the exceptional nature of the remedy in noting that “this is the highly unusual case in which a conduct remedy, rather than divestiture, is more appropriate.”
107
It further clarified the narrow applicability of its reasoning to future cases, stating: Nor will our reasoning here necessarily apply to consideration of the appropriate remedy in a future challenge to a consummated merger, including a consummated hospital merger. Divestiture is the preferred remedy for challenges to unlawful mergers, regardless of whether the challenge occurs before or after consummation.
108
Indeed, the Commission rejected the invocation of Evanston in a later healthcare merger case and upheld the lower court’s divestiture order upon finding that neither the degree of integration nor the merger’s benefits to consumers were comparable. 109
Although the enactment of the HSR Act has brought about a reduction of post-consummation divestiture actions, the doctrinal principles upon which courts rely in addressing post-consummation divestiture have remained consistent. Thus, precedent regarding divestiture’s use under § 2 has continued to be applicable in § 7 challenges to consummated mergers, and determinations of liability will normally result in a full divestiture of the acquired assets when sought by federal enforcers. That said, most such post-consummation divestitures in the past two decades have involved lower-valued transactions and actions commenced within two years of consummation.
IV. Single-Firm Divestitures
Since its initial application in Standard Oil, divestiture has been primarily applied to remedy unlawful combinations and mergers. On the other hand, it is rarely used when the defendants are single-firm monopolies formed or maintained through unilateral conduct. 110 According to a study published by the AEI-Brookings Joint Center for Regulatory Studies, divestiture was applied to only four single-firm monopolies between 1890 and 1996, whereas it was employed in fifty-nine § 2 actions concerning mergers or combinations during the same time period. 111 This disparity may reflect that there are significantly fewer instances of single-firm monopolies than problematic mergers or combinations. However, the case law makes clear that regulators seeking to dissolve a single-firm monopoly face more meaningful obstacles than those challenging a merger between competitors.
Given the limited number of decisions addressing single-firm divestiture, the ensuing analysis focuses on four key opinions in chronological order. The first two sections examine United States v. Aluminum Co. of Am. and then United States v. United Shoe Mach. Corp. (referred to hereinafter as “Alcoa” and “United Shoe,” respectively), each a decision wherein the district court declined to order divestiture largely because of practical challenges posed by the defendant firm’s unitary organization. 112 These are followed by an analysis of the ruling that approved the break-up of AT&T under the company’s 1982 settlement agreement with the government. Finally, this section considers the D.C. Circuit’s dictum in Microsoft, issued prior to a 2001 settlement agreement that allowed the company to avoid divestiture. Collectively, these rulings express a general judicial reluctance to order divestiture of single-firm monopolies. Where the government is seeking single-firm divestiture as a remedy, it must overcome a presumption against the dissolution of unitary organizations 113 and prove a but-for causal relationship between the defendant’s exclusionary conduct and its possession of monopoly power. 114 As a result, not only is anticompetitive unilateral conduct less likely to produce liability than anticompetitive combinations or mergers, but also less likely to result in divestiture even where liability is assumed.
A. United States v. Alcoa
The 1950 district court decision in Alcoa and the 1953 district court ruling in United Shoe are two of the few cases that analyze divestiture as a remedy to unilateral conduct. Notably, both courts rejected dissolution on the basis that the defendant company’s structure made divestiture too difficult and risky a process. The reasoning underlying these rulings illustrates regulators’ limitations in utilizing § 2 to compel divestiture against a single-firm defendant.
The salient history of Alcoa begins with the Second Circuit’s 1945 determination that Alcoa had violated § 2 by monopolizing the market for virgin aluminum ingot, the raw material used to manufacture aluminum products. 115 Due to its ownership of key patents, the corporation had gained control of over 90 percent of the virgin aluminum ingot market. In the years leading up to the 1945 decision, wartime manufacturing needs had increased demand for aluminum ingot, resulting in an expansion of its production and market share. Competitors struggled to challenge Alcoa’s dominance due to its patent control and the burdensome expense of electrical energy sufficient to power production at a competitive scale. Alcoa also owned a separate company called Limited, to which it had transferred ownership of its international properties and through which Alcoa entered into cartel agreements with international competitors that facilitated output and price restrictions.
In what was a landmark decision on § 2 liability, the Second Circuit began by identifying a narrower product market than had the district court. 116 The Circuit provided a definition of monopoly power that remains in use today, which has been summarized as “the power to control prices and exclude competition,” 117 and determined that Alcoa possessed monopoly power. It then held that monopolization occurs where a firm with monopoly power has willfully carried out conduct that inhibits competition, even in the absence of a specific intent to maintain or expand its control of the market. 118 It follows, the Circuit explained, that a monopoly can only be attained or maintained legally through natural means, such as shifts in consumer preferences, a superior product or an ability to profitably scale production at lower costs than competitors. 119 The Circuit’s reasoning was subsequently adopted by the Supreme Court one year later in American Tobacco (1946), thereby expanding the scope of § 2 liability and laying the foundation for the modern formulation of monopolization articulated by Grinnell in 1966. 120
On the preceding basis, the Circuit found Alcoa liable for violating § 2. However, the evidence introduced at trial had not accounted for the government’s creation and continued ownership of additional aluminum plants to support wartime production, which Alcoa and other producers operated pursuant to government contracts. 121 Thus, with the exception of narrowly crafted injunctive relief, the Second Circuit tabled any further remedy pending the expiration of the leases over the upcoming years, which were expected to clarify the disposition of the government-owned plants. In 1947, Alcoa petitioned the district court for a decree that it no longer possessed a monopoly on the market for virgin aluminum ingot. The government countered that that the district court ought to find that Alcoa had continued its monopolization and should therefore be divested to the extent necessary to create a new entity capable of restoring competition. 122
The district court issued its ruling in 1950. The court concluded that while further relief was necessary, divestiture of Alcoa’s physical assets was not. In reaching this determination, the court did not cite any prior cases or economic analysis, seemingly relying instead on its “considered and firm judgment” as to divestiture’s obstacles and risks. It began by stating that a “strong and resourceful domestic aluminum industry is a vital necessity” in the interests of national security and the “peacetime welfare of the general public.” 123 The court then explained that divestiture of an integrated company structured as a single firm was inherently “a highly speculative—and even hazardous—venture” because it could not be “dismembered . . . without a marked a loss of efficiency.” 124 Alcoa’s uneven allocation of resources and production to different plants prevented the court from simply divesting it of certain facilities. Moreover, the court reasoned, the viability of a new competitor emanating from the divested assets would be undermined by a limited supply of “efficient and experienced management” due to Alcoa’s longstanding status as the sole domestic producer of virgin aluminum ingot. Finally, the court expressed concern that divestiture would dissolve Alcoa’s research department, thereby impairing continued innovation within the industry.
Having determined that Alcoa was too integrated to break up, the court declined to order a broad dissolution, directing instead that Alcoa’s shareholders divest their stock in either Alcoa or Limited while also issuing behavioral relief. In limiting the scope of divestiture, the court emphasized the company’s unitary structure and capacity for innovation, as well as the public’s interest in a healthy aluminum industry. It appears facially evident that the court was far more hesitant to apply divestiture than it would have been had Alcoa achieved or maintained its monopoly by acquiring a competitor.
B. United States v. United Shoe
Only three years later, the application of divestiture to single-firm conduct was again front and center in district court, and was again rejected as far too challenging and risky an endeavor. In an opinion summarily affirmed by the Supreme Court, the court determined that United Shoe had violated § 2 by monopolizing the market for shoe machinery. 125 The court concluded that United Shoe possessed control of the market for shoe machinery and that its dominance was at least partly attributable to exclusionary practices, primarily in the form of leasing agreements that functioned as barriers to entry for potential competitors. 126 In this sense, the government was able to establish both the existence of a monopoly and a corresponding exclusion of competition. However, with respect to the appropriate remedy, the court rejected the government’s request that United Shoe be divided into three separate and independent entities, and instead issued behavioral relief and a far narrower divestiture order. 127
The court opened its discussion of remedy by stating that its primary objective was “to extirpate practices that have caused or may hereafter cause monopolization, and to restore workable competition in the market.” 128 The court then articulated a need for judicial restraint in fashioning § 2 remedies, citing an absence of “economic or political training” among the judiciary, a lack of representative authority relative to other branches of government, and the need to cautiously exercise the unique economic authority conferred by antitrust law. 129 Without a single cite to prior divestiture decisions, the court concluded that “the Government’s proposal [to] dissolve United into three separate manufacturing companies is unrealistic.” 130 It explained that United Shoe’s use of a single facility to manufacture its machinery, “with one set of jigs and tools, one foundry, one laboratory for machinery problems, one managerial staff, and one labor force,” meant that, as a practical matter, the company “cannot be cut into three equal and viable parts.” 131 Beyond the challenges posed by United Shoe’s single-firm structure, the court pointed to the government’s failure to offer “a more formal commitment by the Attorney General” and sufficient evidentiary support that divestiture would effectively restore competition as a factor relevant to its determination.
The court did, however, impose a divestiture more limited than that sought by the government. In addition to behavioral relief tied to leasing terms, the court ordered the divestiture of United Shoe’s “subsidiaries and braches [sic] which produce supplies in fields which United has monopolized. . . . [of which] [t]he clearest examples are nails and tacks, and eyelets for the shoe machinery market.”
132
The court explained that this specific relief—contrary to the broader corporate divestiture requested by regulators—“is the kind of dissolution which can be carried out practically.”
133
Here, the court explicated, the company’s supply chains could not be further separated because: in each of the other cases where this might at first blush seem reasonable, the supply is technically so intimately related to a machine as to be naturally manufactured by the maker of the machine, or the supply is sold in such small annual volume, or the difficulties of enforcing divestiture of part of a plant are so obvious, as to make the extension of the decree to those instances undesirable.
134
But beyond the court’s conclusion that the narrowed divestiture presented “no similar practical difficulties” as those identified with respect to dissolution, the most important distinction may be that the supply chains subjected to divestiture were those belonging to United Shoe subsidiaries “which [were] not part of United’s organization.” 135 It is unclear whether the supply chains ordered to be divested would have escaped divestiture had they simply been owned directly by United rather than through its subsidiaries. 136
The United Shoe decision provides one of the few opinions addressing divestiture as a remedy to unilateral violations, and like Alcoa, reflects a reluctance to order dissolution in single-firm cases. Together, the two decisions suggest that courts are disinclined to comprehensive divestiture orders against single-firm monopolists because of the practical obstacles to facilitating viable competitors, as well as the associated risks and potential costs accompanying such orders. In each case, the perceived risks of single-firm divestiture appear further aggravated by the broader economic stakes involved and the judiciary’s limited experience in economic analysis and decision-making. Thus, United Shoe and Alcoa indicate that even where monopolization has been established, courts are unlikely to divest single-firm monopolists of their directly owned assets.
C. United States v. AT&T
In 1982, telecommunications giant AT&T entered into a historic agreement settling a § 2 action brought by the DOJ in 1974. After nearly a century of monopolization over all aspects of the domestic telephone industry, AT&T agreed to divest itself of 22 regional Bell operating companies, thereby exiting the market for local telephone service. As explained below, AT&T monopolized long-distance and local telephone service and equipment markets through an aggressive acquisition strategy aimed at local independent exchanges, the government’s endorsement of the company as a natural monopoly, and the company’s ability to leverage network effects across geographic and product markets. 137 Although the divestiture originated from a negotiated settlement, the district court’s opinion approving the proposed agreement offers guidance as to how single-firm divestitures are analyzed and considered.
The origins of AT&T’s dominance can be traced back to the invention of the telephone. In 1876, Alexander Graham Bell secured a patent on the telephone and then co-founded the Bell Telephone Company in 1877, which was later reorganized as AT&T. 138 AT&T’s patents expired in 1894, at which point independent companies entered the market. But by then, AT&T had already established a nationwide network of exchanges connected by its long-distance service and secured other advantages that further limited new entrants’ abilities to compete. With the independent companies “unable to create a comprehensive parallel long-distance network,” AT&T “expanded its system through acquisitions” 139 while denying competitors access to its network and engaging in “intense price competition.” 140
After the company’s run of acquisitions led the DOJ to file an antitrust complaint in 1913, AT&T and the government entered into an agreement known as the Kingsbury Commitment. Under its terms, AT&T effectively became a government-sanctioned, regulated monopoly. 141 The government permitted AT&T to maintain its control of telephone services while the company agreed to “operate as a public utility, eventually providing high-quality phone service to the vast majority of Americans regardless of income or geography.” 142 In short, AT&T could continue to monopolize telephone service, but had to provide independent local companies with access to its long-distance network and accede to government rate regulation.
In the decades following the Kingsbury Commitment, AT&T continued to acquire independent exchanges and leverage its long-distance network. The Willis Graham Act of 1921 formally extended the 1913 agreement while exempting acquisitions of local exchanges from antitrust scrutiny. 143 Under the statute, AT&T’s acquisitions of local exchanges simply required approval from the Interstate Commerce Commission, which by 1924 had approved 223 out of 234 acquisitions pursued by the company. 144 After its creation in 1934, the Federal Communications Commission (FCC) regulated AT&T’s interconnectivity and telephone service rates, required AT&T to interconnect with independent exchanges, and limited the entrance of new competitors into the long-distance service market. 145 The interconnectivity requirement further cemented independent exchanges’ reliance on the AT&T network. At the same time, AT&T made it impossible for exchanges to connect to its network without using equipment produced by Western Electric, a vertical subsidiary that manufactured and supplied telephone equipment. 146 Antitrust concerns regarding AT&T’s vertical integration led to a 1956 consent decree that permitted the company’s continued ownership of Western Electric, in exchange for which AT&T was prohibited from entering the computer and computer services markets. 147
Technological evolution led to the emergence of new competitors during the 1960s and 1970s, and the FCC “slowly and unevenly” began to “allow competitive entrance into various portions of the market.” 148 By that point, AT&T had consolidated its local exchanges into 22 regional Bell operating companies (often referred to as “Baby Bells”) while offering long-distance service under its Long Lines division, selling telephone equipment through Western Electric, and operating Bell Labs as its research and development division. However, AT&T proved resistant to the prospect of competition in the local and long-distance service markets, and “often denied” network access to its competitors, or “at least delayed [access] through aggressive exploitation of the regulatory processes available to it” which “invited . . . renewed scrutiny from the [DOJ].” 149 Thus, in 1974, the DOJ filed a new antitrust action against AT&T. 150 The complaint alleged that AT&T and its regional operating companies had violated § 2 by engaging in exclusionary and anticompetitive tactics to preclude competition in both the long-distance and local telephone service markets, as well as by tying network access to the purchase of “inferior and overpriced telecommunications products from its subsidiary manufacturer, Western Electric.” 151 At the onset, the government sought relief in the form of “divestiture from AT&T of the Bell Operating Companies as well as the divestiture and dissolution of Western Electric.” 152
AT&T initially resisted the DOJ’s efforts to break up its monopoly, resulting in lengthy and complex pretrial proceedings and discovery disputes that delayed the start of trial until 1981. 153 Following opening statements, the court granted the parties’ request and stayed the proceedings for six weeks to allow for settlement negotiations. When those discussions failed, the trial resumed, with the government calling hundreds of witnesses and presenting “many thousands of documents and additional thousands of stipulations.” 154 When its mid-trial motion to dismiss was denied, AT&T presented its defense, calling some 250 witnesses and introducing tens of thousands of documents. 155 Judicial comments made in the course of the denial of AT&T’s motion to dismiss led the company to “realize it probably could not prevail in court.” 156 Spurred on by the threat of defeat, AT&T revisited the issue of settlement. The company was concerned that losing would expose it “to ruinous private litigation” and behavioral relief that would prevent its continued operation. 157 Further incentivizing AT&T to settle was its desire to maintain ownership of Western Electric and Bell Labs, and the opportunity to eliminate the 1956 prohibition against entry into the computer industry. 158 Moreover, while divestment of the regional operating companies meant that AT&T would no longer be providing local telephone service, the company could continue operating as a long-distance service provider under scaled-back regulatory oversight. 159
With these considerations in mind, a settlement agreement was reached with the government prior to the DOJ’s rebuttal presentation by which AT&T agreed to divest itself of the regional operating companies.
160
The basic contours of the settlement, as reflected in the modified final judgment issued in August 1982, can be summarized as follows: Under its terms, AT&T will divest itself within eighteen months of its local telephone exchange operations. The new AT&T will provide long-distance telephone services in markets that eventually will be deregulated, and it will be allowed for the first time to diversify into data processing activities . . . [T]he former Bell local operating companies [are] to be separated into seven regional telephone companies, each with projected assets of $17 billion to $21 billion. The regional companies are precluded from entering long-distance communications, or any other competitive market . . . AT&T will retain ownership of its Long Lines department and will obtain the long-distance telephone facilities of the divested local exchange companies to form an integrated national long-distance network. AT&T also will retain Western Electric and Bell Laboratories and will be allowed to compete for the equipment business of the new regional operating companies. The currently installed base of Bell-owned customer premises equipment will be transferred from the operating companies to AT&T.
161
Under the Tunney Act, 162 the district court was obligated to review the proposed consent decree to determine whether its entry was in the public interest. 163 Thus, the fact that divestiture was imposed under a settlement agreement rather than adjudication does not diminish the significance of the court’s opinion to future cases considering single-firm divestiture. Moreover, the factors delineated in the Tunney Act largely mirror those typically considered in divestiture analyses in merger control and combination cases, with the exception that courts have discretion to consider broader public interest concerns under the Tunney Act. 164 To that end, the court stated that “the decisions granting relief after a finding of liability form the most relevant yardstick for determining whether the proposed consent decree will further antitrust policies, and [it] will therefore use these decisions as its basic standard.” 165 Accordingly, the court’s analysis centered on the nature of AT&T’s anticompetitive conduct and its relation to market concentration, the likelihood that divestiture would restore competition, and the suitability of alternative remedies. 166 In exercising its broad discretion to weigh additional competitive and public interest factors, the court accounted for the strength of the trial evidence throughout its analysis and considered the sociopolitical effects of economic concentration. 167
Based on the record, the court found that AT&T’s control of the regional operating companies had facilitated its myriad forms of exclusionary conduct. Each iteration of anticompetitive behavior that AT&T employed to monopolize long-distance and local service markets had been made possible “in large part because of its control over the local exchange facilities.” 168 In addition, by restricting network access to purchasers using Western Electric equipment, AT&T leveraged its control of the regional operating companies to force purchasers “to buy products from Western Electric even though other equipment manufacturers produced better products or products of identical quality at lower prices.” 169 Because its control of the regional operating companies was central to AT&T’s exclusionary conduct, the court found that divestiture would “make it impossible, or at least unprofitable, for AT&T to engage in anticompetitive practices.” 170 The court did not use the term causation anywhere in the decision. However, its explanation of the necessity and likely effectiveness of divestiture pointed to AT&T’s ownership of the regional operating companies as the but-for cause of its monopoly power.
The court next examined and rejected alternative remedies less drastic than the proposed divestiture. It found that a proposed divestiture of Bell Labs and Western Electric, even when accompanied by the divestiture of some (but not all) of the regional operating companies, “would not eliminate AT&T’s ability and incentive to take anticompetitive actions against its competitors in the intercity market . . . [and] would thus be ineffective in the very area in which the government’s proof . . . was strongest.” 171 In addition to finding the alternative divestiture proposal less responsive and effective, the court also stated that it would harm Bell Labs’ research and development capabilities, and undermine its continued ability to support “innovation in the telecommunications industry and, more broadly, in industrial research.” 172 Behavioral relief was also rejected as a standalone remedy, given the scope and variation of AT&T’s “anticompetitive behavior that are claimed to have occurred over a considerable period of time, in various geographical areas, and with respect to many different subjects.” 173 Upon noting that the company had employed its vast financial resources, skilled personnel, and technological acumen to evade effective oversight, the court concluded that “it is unlikely that, realistically, an injunction could be drafted that would be both sufficiently detailed to bar specific anticompetitive conduct yet sufficiently broad to prevent the various conceivable kinds of behavior that AT&T might employ in the future.” 174
From there, the court considered the possible effects of divestiture on consumers’ access to telephone service and whether it would result in higher prices or lower quality service. The consent decree had included funding mechanisms for local telephone service that the court believed could maintain pricing at existing levels. 175 Greater confidence was expressed in the likelihood that the quality of service would be maintained under divestiture, given the regional operating companies’ assets and commercial incentives for continued research and development. 176 Ultimately, the court viewed divestiture as the remedy best suited to promote consumer pricing and quality control interests.
Finally, the court concluded divestiture was necessary to address AT&T’s consolidation of power within the telecommunications industry. This was a concern that extended beyond the economic ramifications of the company’s anticompetitive conduct to include potential harm to the nation’s political systems. The court turned to the legislative history of the Sherman Act and the 1950 Celler-Kefauver Act,
177
as well as U.S. Supreme Court jurisprudence in its invocation of the principle that the Sherman Act “is founded on a theory of hostility to the concentration in private hands of power so great that only a government of the people should have it.”
178
The district court explained its view of the relationship between economic and political power as follows: Our political system is designed so that the power of one group may be checked by the power of another. The antitrust laws require this same approach in the economic sphere. Obviously, if one company controlled an essential part of the economy, it would be in a position to gain an undue influence over economic decisions and, as a result, most likely over political decisions. Thus, the antitrust laws seek to diffuse economic power in order to promote the proper functioning of both our economic and our political systems. The significance of these concepts is accentuated by the context in which the Court must consider the public interest in these cases. The telecommunications industry plays a key role in modern economic, social, and political life. Indeed, many commentators have asserted that we are entering an age in which information will be the keystone of the economy.
179
The court’s discussion of economic concentration was tied to the Tunney Act’s objective of protecting the public interest. However, given district courts’ broad remedial discretion and the dearth of precedent regarding single-firm divestitures, it is plausible that economic concentration could be factored into a court’s consideration of divestiture as a remedy in a contested action. What is far more certain is the relevance of causation, alternative remedies, and consumer welfare to judicial determinations in future single-firm cases, as demonstrated by the absence of divestiture in the government’s 2002 settlement with Microsoft.
D. United States v. Microsoft
Like AT&T, technology giant Microsoft settled with the DOJ to resolve the government’s § 2 action against it. But unlike AT&T, Microsoft was unwilling to entertain divestiture and successfully negotiated an agreement limited to behavioral relief that was then judicially approved in 2002. 180 Prior to the settlement agreement, the district court had found Microsoft liable under §§ 1–2 of the Sherman Act and subsequently ordered the company to divest either its operating systems business or software applications business, with the objective of severing them into separate and independent companies. 181 On appeal, the D.C. Circuit affirmed Microsoft’s § 2 liability in part but reversed the finding of § 1 liability and vacated the divestiture order, sending the case back to the district court for further proceedings. Microsoft then settled with the DOJ before the outstanding liability issues and remedy could be adjudicated on remand. While the vacatur was predicated on procedural grounds, the Circuit’s opinion provided substantive guidance, albeit in dictum, concerning divestiture. In articulating its posture toward single-firm divestiture, the D.C. Circuit placed particular emphasis on the unitary company considerations that anchored Alcoa and United Shoe, and expressly referenced the requirement of causation implicit in AT&T.
By way of background, Microsoft had been the focus of several antitrust investigations prior to the DOJ’s 1998 enforcement action and the resulting 2002 settlement. Founded in 1975, the company grew rapidly and quickly established industry dominance as the leading developer and manufacturer of computer software. 182 By the early 1990s, the company had captured more than 70 percent of the market for personal computer operating systems (hereafter referred to as “PC” and “OS”), aided in part by the market’s high barriers to entry and network effects. 183 Microsoft’s growing control of the OS market led to antitrust scrutiny, which resulted in a 1995 consent decree prohibiting the company’s continued inclusion of exclusionary terms in its licensing agreements with computer manufacturers. 184 Two years later, the DOJ filed an action seeking to hold Microsoft in contempt for alleged violations of the 1995 consent decree. 185 The district court denied the petition but granted preliminary injunctive relief and referred the government’s motion for a permanent injunction to a special master. 186 On appeal, the D.C. Circuit found in June 1998 that “the district court erred procedurally in entering a preliminary injunction without notice to Microsoft and substantively in its implicit construction of the consent decree on which the preliminary injunction rested” and remanded the case to the district court for further action, thus effectively ending the action. 187
In 1998, the DOJ brought its most significant antitrust action against Microsoft, and it is this case that squarely addressed the issue of divestiture. The DOJ’s action was consolidated with another case filed by the Office of the Attorney General for Washington, D.C. and Attorney General Offices for nineteen states. 188 In 2000, after a seventy-six-day bench trial, the district court issued its findings of fact. Following several months of unsuccessful settlement negotiations, the court then issued its conclusions of law. 189 The court ruled that Microsoft had violated § 2 by monopolizing the OS market and attempting to monopolize the Internet browser market, and violated § 1 by unlawfully tying its Internet browser software to its OS. 190 In a separate opinion, the court ordered Microsoft to divest either its OS business or software applications business, the latter of which was responsible for its Internet browser. Dedicating only three pages to its remedial analysis, the court stated that divestiture was the proper remedy on the basis that Microsoft (1) had engaged in wide-ranging anticompetitive conduct that was undeterred by prior injunctive relief, (2) appeared otherwise likely to continue its unlawful conduct, and (3) had acted dishonestly and in bad faith with respect to prior enforcement measures. 191
On appeal, the D.C. Circuit affirmed the district court’s findings that Microsoft had violated § 2 by maintaining its monopoly on the OS market.
192
However, the Circuit reversed the lower court’s determination that Microsoft had illegally attempted to monopolize the Internet browser market.
193
The Circuit remanded the § 1 tying claim, having found that the district court erroneously applied a per se standard and instructing the court to instead apply a rule of reason analysis.
194
Having reversed the lower court’s determinations of liability on two of the three federal claims, the Circuit vacated the divestiture order, ruling: In short, we must vacate the remedies decree in its entirety and remand the case for a new determination. This court has drastically altered the District Court’s conclusions on liability. On remand, the District Court, after affording the parties a proper opportunity to be heard, can fashion an appropriate remedy for Microsoft’s antitrust violations.
195
Although the Circuit’s vacatur was based on procedural grounds, the panel also commented at some length on the applicability of divestiture. Before a dissection of the court’s remedial guidance, it is necessary to first provide a more detailed explanation of the court’s appellate review regarding Microsoft’s § 2 liability.
The D.C. Circuit affirmed the district court’s ruling that Microsoft’s exclusive dealing arrangements with Original Equipment Manufacturers (“OEMs”), Independent Software Vendors (“ISVs”), and Apple had helped Microsoft maintain its monopoly on the OS market in violation of § 2. 196 Under these agreements, OEMs were forced to limit user accessibility to other Internet browsers competing with Microsoft’s Internet Explorer browser. Similarly, Microsoft required Apple, which utilized its own OS, to promote Internet Explorer over competing browsers as part of a deal between the two companies to improve the compatibility between Microsoft’s Office products and Apple’s OS. 197 Finally, Microsoft’s arrangements with Internet Access Providers (“IAPs”) placed limitations on the share of users able to use browsers other than Internet Explorer. At the same time, ISVs were contractually obligated to make Internet Explorer the default browser. 198
Although the contractual arrangements most directly concerned the market for Internet browsers, the Circuit determined that the relevant terms also helped maintain Microsoft’s OS monopoly due to network effects. As a result of Microsoft’s early dominance in the OS market, software developers prioritized compatibility between their products and Microsoft’s OS. This generated broader access to software applications for Microsoft OS users, which strengthened consumer preferences for Microsoft’s OS and thereby further reinforced software developers’ incentives to continue prioritizing such compatibility. The result was a positive software-OS feedback loop that helped Microsoft maintain its dominance in the OS market. 199 However, the growing emergence of rival Internet browsers posed a threat to this self-perpetuating circle, due to their ability to run compatible software applications (i.e., applications compatible with the rival browser) regardless of the applications’ compatibility with the underlying OS. But first, these alternative browsers needed to establish a user base sufficiently large to incentive software developers to write compatible products. 200 Microsoft thus violated § 2 by leveraging anticompetitive licensing terms to expand Internet Explorer’s usage share at the expense of Netscape and other competitors, as part of a broader scheme to maintain its OS monopoly. 201
The contractual arrangements were not the only basis for § 2 liability upheld by the Circuit, which found that Microsoft had further monopolized the OS market by limiting the cross-platform viability of competitors’ Java programming. 202 Having developed Java virtual machine (JVM) technology (which allows the Java software programming to run) that lacked compatibility with competitors’ OS, Microsoft then entered into “first wave agreements” with ISVs that required the exclusive promotion of Microsoft’s Java technology. 203 While the court found that Microsoft’s production of JVM technology incompatible with competitors’ OS was not unlawful, it held that the first-wave agreements were exclusionary and violated § 2. Microsoft had also distributed tools to Java developers, putatively to assist their production of applications with cross-platform compatibility while in fact intentionally deceiving them into producing applications compatible solely with Microsoft’s JVM. 204 Furthermore, Microsoft successfully coerced Intel into abandoning its support of a Microsoft competitor’s efforts to develop a JVM with cross-platform computability. 205 Against this record, the D.C. Circuit affirmed the lower court’s finding that Microsoft’s deceptive and coercive conduct was violative of § 2.
Although it upheld § 2 liability for Microsoft’s monopolization of the OS market, the Circuit had no option but to vacate the divestiture order, partially because it was separately reversing other liability findings upon which the remedial order had also been based. As summarized by the Circuit, the procedural reasons for the vacatur were that: (1) [T]he court failed to hold a remedies-specific evidentiary hearing when there were disputed facts; (2) the court failed to provide adequate reasons for its decreed remedies; and (3) this Court has revised the scope of Microsoft’s liability and it is impossible to determine to what extent that should affect the remedies provisions.
206
Determination of the proper remedy was therefore also remanded to the district court, with directions to reassign the case to a different district court judge in light of the Circuit’s determination that the trial judge had acted improperly in his interactions with the media during the case. 207 The remand did not result in a new judicially directed remedy. First, following the remand order, the DOJ—under new leadership following the inauguration of a newly elected President—announced it was foregoing its request for divestiture and would instead limit its request for relief to behavioral remedies. 208 Shortly thereafter, the DOJ and Microsoft reached a settlement agreement that did not include divestiture. The agreement was largely approved by the district court in November 2002, whose ruling was then affirmed by the D.C. Circuit on an appeal brought by various state Attorney Generals. 209
Although the D.C. Circuit’s 2001 vacatur was necessary for procedural reasons, the Circuit also elaborated on divestiture’s applicability with the express purpose of providing guidance to the lower court. Echoing Alcoa and United Shoe, the court first highlighted Microsoft’s status as a unitary company, noting that the government’s arguments for divestiture relied on cases which largely “involved the dissolution of entities formed by mergers and acquisitions.” 210 To that end, the court referenced du Pont for its statement that divestiture “has traditionally been the remedy for Sherman Act violations whose heart is intercorporate combination and control” and emphasized “combination and control” in a nod to divestiture’s nearly exclusive use as a remedy to anticompetitive acquisitions and certain forms of concerted action. 211
The court cited United Shoe for its proposition that a unitary company “cannot be cut into three equal and viable parts.” 212 Relying on Alcoa, and without reference to any specific data or evidentiary support for its reasoning, it explained that the absence of “preexisting internal lines of division” rendered divestiture impossible to implement “without a marked loss of efficiency.” 213 While stating it was not opining on whether Microsoft itself was a unitary company, the court acknowledged Microsoft’s claim that it was “a unified company without free-standing business units” and “not organized along product lines” while referencing Microsoft’s demands for an evidentiary hearing on remedies. 214 The court further advised that “if indeed Microsoft is a unitary company, division might very well require Microsoft to reproduce each of these departments in each new entity rather than simply allocate the differing departments among them.” 215
Turning to the issue of causation, the court opined that an assessment of the proper remedy “should consider whether plaintiffs have established a sufficient causal connection between Microsoft’s anticompetitive conduct and its dominant position in the OS market.” 216 In fashioning the remedy, liability for unlawful anticompetitive conduct does not translate into a basis for whichever relief will generate the greatest degree of competition. Instead, the remedy must be tailored to restore competition to where it would be if not for the defendant’s anticompetitive conduct. Thus, divestiture cannot be imposed merely because the record establishes that a defendant is liable for antitrust violations and that divestiture would produce the most significant increase in competition. For divestiture to be appropriately ordered, the Circuit delineated, there must also be sufficient evidence of a but-for causal connection between the defendant’s anticompetitive conduct and its monopolization of the market, with the corresponding relief limited to that necessary to undo the injuries worked by the unlawful conduct. 217
In this regard, as explained in the Areeda & Hovenkamp treatise cited approvingly by the D.C. Circuit, “more extensive equitable relief, particularly remedies such as divestiture designed to eliminate the monopoly altogether . . . require a clearer indication of significant causal connection between the conduct and creation or maintenance of the market power.” 218 After acknowledging that the trial court expressly declined to offer a position on whether Microsoft would have still maintained its monopoly on the OS market in the absence of its anticompetitive conduct, the Circuit suggested, “If the court on remand is unconvinced of the causal connection between Microsoft’s exclusionary conduct and the company’s position in the OS market, it may well conclude that divestiture is not an appropriate remedy.” 219 Although the court did not reference the AT&T divestiture, its emphasis on causation and degree of evidentiary support for causation align with the mode of analysis set out in AT&T.
The decisions issued in Alcoa, United Shoe, AT&T, and Microsoft are four of the only judicial opinions to offer guidance on divestiture’s application in unilateral conduct cases. Beyond the obstacles to liability for unilateral conduct, the incidence of single-firm divestitures has been limited by judicial aversion to far-reaching economic intervention, particularly where the firm’s organization renders divestiture costly and difficult to implement with little certainty that it will restore competition. Unilateral conduct cases do not typically present markets with a recent record of meaningful competition or ready-made dividing lines to identify divestable assets in the way that merger control and combination cases often do. As a result, divestiture requires stronger evidence of liability in unilateral conduct cases, as well as proof that the defendant’s unlawful conduct is the but-for source of its monopoly power. In merger control and combination cases, on the other hand, the acquisition or association itself is the basis for liability, thereby rendering causation self-evident once liability has been established.
As demonstrated in Alcoa, United Shoe, and Microsoft, courts are particularly reluctant to order divestiture where the firm’s assets are owned or otherwise controlled by a single corporate entity. Divestiture appears more likely to occur where the targeted assets are organized as subsidiaries or auxiliary businesses of the defendant, such as the Limited shares in Alcoa or the regional operating companies in AT&T. In such circumstances, the preexisting divisions of ownership and institutional organization suggest opportunities for division that are not present in a singular, unified entity.
The considerations favoring judicial restraint, coupled with distinct hurdles to liability, have made single-firm divestitures an anomaly for the entirety of Sherman Act enforcement. For the same reasons, absent legislative reform or seismic shifts in the courts’ doctrinal approach, single-firm divestitures will likely remain a generational occurrence, at most.
V. Nascent Competitors
The use of divestiture to unwind acquisitions of nascent competitors, as opposed to mergers between established competitors, holds an uncertain place under existing antitrust law. Although regulators now typically rely on § 7 to challenge mergers between actual competitors, 220 § 7 liability is uniquely difficult to prove with respect to acquisitions of nascent competitors. As a result, federal enforcers have suggested in recent years that acquisitions of nascent competitors by monopolists should instead be challenged under § 2. Indeed, the Facebook complaint provides an example of the § 2 theory in action, illustrating both its potential benefits and pitfalls.
The term nascent competitor refers to a firm that “represents a serious threat to an incumbent” as a result of its potential for innovation, but whose “potency as a competitor is as yet fully developed and hence unproven.” 221 An incumbent firm may acquire a nascent competitor and utilize its assets for purposes of corporate expansion or product development, in “deals that leave the acquired product on the market while removing [the nascent competitor] as a threat.” 222 Alternatively, an incumbent firm may target nascent competitors in “killer acquisitions,” in which the incumbent acquires the target so that it can “bury” the acquired assets and hinder or eliminate their development. 223 Either way, an incumbent firm can eliminate potential competition by buying up nascent competitors. 224
Under a traditional § 7 theory, market concentration analyses provide “a useful indicator of the likely potential competitive effect of a merger.”
225
However, acquisitions of nascent competitors often fail to produce the requisite increase in market concentration at the time of consummation, as the acquisition target’s market share is often still de minimis at the time of the purchase. In that event, enforcers must challenge the merger as a restraint on actual potential competition under the potential competition doctrine.
226
Restraints on actual potential competition refer to “the future competitive benefits that would result if the [firm] actually entered the . . . market.”
227
To successfully challenge a merger under this theory, the government: must generally show that the acquired firm ‘probably would have entered’ the market “within a reasonable period of time” absent the merger . . . [and] may also need to show that the acquired firm’s entry would ‘probably have increased competition more than the merger did.’
228
Unable to rely on market concentration, regulators lack the means to otherwise predict future market conditions and the target firm’s trajectory with sufficient confidence to justify premerger enforcement. Moreover, nascent acquisitions that fall below HSR thresholds may evade premerger scrutiny altogether, and a series of acquisitions by the same incumbent can force agencies to essentially play whack-a-mole with limited resources. Nor is it necessarily easier to challenge the merger under § 7 after it has been consummated and the acquired firm has reached its competitive potential. There, the government must prove with sufficient probability that the target firm would have entered the market and achieved the same competitive viability had it never been acquired. In both premerger and post-consummation challenges, the but-for causation requirement renders nascent competitor acquisitions “nearly impossible” to challenge under a § 7 theory of actual potential competition, regardless of when the action is filed. 229
To close the regulatory gap under § 7, some federal officials have suggested challenging nascent competitor acquisitions under § 2, although the approach is still largely untested. 230 Proponents of the § 2 theory argue that it would avoid the stringent demands of but-for causation, as enforcers would be required only to “show that the anticompetitive conduct was reasonably capable of contributing significantly to the maintenance of market power . . . and need not establish that absent the deal, successful entry was more likely than not to occur.” 231 This view relies upon the argument that Microsoft categorized the “exclusion of nascent threats” as a form of conduct that is “‘reasonably capable of contributing significantly’ to monopoly maintenance” while also holding “that causation may be inferred from conduct that ‘reasonably appears capable of making a significant contribution to maintaining monopoly power’.” 232 In turn, government enforcers can avoid the far more demanding burden of but-for causation required under a § 7 theory, and instead rely upon § 2 to “establish liability without proving that the conduct actually made a real difference in maintaining monopoly power.” 233 Thus, the § 2 approach to nascent competitor acquisitions views Microsoft’s “rather edentulous” standard as presuming a causal link between certain forms of exclusionary conduct (including the “exclusion of nascent threats”) and the continued prevalence of monopoly power. 234 It is also asserted that § 2 “positions a court to collectively evaluate a larger set of acts”—that is, a series of transactions—as opposed to conducting an inquiry limited “to the scrutiny of a single acquisition” under § 7. 235
The § 2 approach to nascent competitor acquisitions has its detractors. To begin with, there remain the obstacles to divestiture typically presented by § 2, namely, establishing the existence of monopoly power to prove liability and then meeting divestiture’s heightened causation standard. But even where the government can overcome the traditional limitations of § 2, it has been argued that the D.C. Circuit’s decision in Rambus v. FTC restricts Microsoft’s lenient causation standard for liability to forms of conduct that are inherently anticompetitive. 236 Microsoft engaged in unilateral conduct that was plainly exclusionary and for which it offered no procompetitive justification. Exclusionary unilateral conduct is inherently anticompetitive, and therefore subject to a more forgiving causation standard. Mergers, on the other hand, are viewed as being generally pro-competitive and “a staple of economic activity . . . [that] can provide tremendous benefit to consumers.” 237 Even if Microsoft and other decisions have held that conduct excluding nascent threats from the market implies causation, it would not apply to merger challenges because mergers are simply not considered a form of exclusionary conduct. 238 Thus, enforcers must demonstrate an acquisition’s anticompetitive effects to “avoid having to show that the threat would have become a real competitor but for the alleged exclusionary conduct,” thereby subjecting the § 2 claim to the same trappings of potential competition doctrine applicable in a § 7 action. 239
Predicting where courts will or should land on the issue of § 2 causation, or § 2’s viability in the context of nascent competitor acquisitions, is beyond the scope of this paper. But it is clear that enforcers face a dilemma in challenging acquisitions of nascent competitors under existing antitrust law, as the FTC’s action against Facebook demonstrates. In both its initial and amended complaint, the FTC alleged that the company’s acquisitions of Instagram and WhatsApp violated § 2 and require divestiture. While the dismissal of the FTC’s initial complaint indicates that a § 2 approach remains vulnerable, it is also unlikely that a § 7 approach would prove any more successful. 240 The FTC filed the initial complaint against Facebook in 2020, eight years after its $1 billion acquisition of Instagram and six years after its $19 billion acquisition of WhatsApp. 241 As discussed in greater detail in Section II(B) supra, the FTC’s delay in filing did not prohibit § 7 liability or the remedy of divestiture as a matter of law. However, as a practical matter, the lengthy passage of time led to increased integration between Facebook and the once-nascent competitors. Corresponding data suggest that courts are more reluctant to unscramble the eggs once the period of inaction and transaction value reach certain undefined or arbitrary thresholds.
As time passed and the acquired firms grew under Facebook’s ownership, a § 7 theory also became harder to prove. 242 In the years since Instagram was acquired, the social media platform grew “from a revenue-less app to a cash-generating powerhouse,” reaching an estimated valuation of $100 billion by 2018 and generating more than $20 billion in advertising revenue in 2019. 243 Although there are no publicly reported figures available as to WhatsApp’s estimated worth or revenue, the company’s user base has grown from 450 million to more than 2 billion users in 2020. 244 With every passing year of significant growth by Instagram and WhatsApp, but-for causation has become increasingly difficult to establish. Had the FTC challenged the acquisitions under § 7, it would have to prove with a high degree of probability that the companies would have achieved at least comparable growth and competitive viability without the resources or benefits that Facebook provided them. This question—would the companies have achieved the same level of success and market significance had they not been purchased and operated by Facebook—is inherently speculative.
Thus, it is not surprising that the FTC relied upon § 2 to challenge the acquisitions and possibly avoid the high bar of but-for causation. That the issue of causation was not reached prior to the original complaint’s dismissal forestalled a comprehensive test of the § 2 theory and frustrated a resolution of the nascent competitor debate. Instead, the FTC’s § 2 claim in that complaint was dismissed for failure to adequately establish Facebook’s possession of monopoly power, one of the obstacles that has deterred § 2 enforcement generally and contributed to § 7’s emergence as the preferred mechanism for merger control. Hence, in seeking to avoid the “nearly impossible” burden of proving but-for causation under § 7, the FTC was tasked with proving monopoly power. 245 And if it ultimately succeeds in doing so with its amended complaint, the FTC may very well be required to prove but-for causation anyway, depending on how the court reconciles Microsoft and Rambus.
Finally, even if Facebook were to be found liable under either statute, divestiture would be far from certain. It is true that violations in the form of acquisitions or combinations have been regarded as the most suitable basis for divestiture. However, Facebook has taken significant steps in integrating Instagram and WhatsApp with its other assets and products, albeit only after it learned of the FTC’s investigation. 246 In the event of liability, Facebook could be classified as a unitary firm similar to United Shoe or Microsoft, or an “unusual case” akin to Evanston, and thus avoid divestiture. Moreover, if Facebook’s liability is predicated on § 2, the FTC then would have had to prove but-for causation to secure divestiture, the very issue that the § 2 theory is intended to avoid. This is not intended as a comment on the likelihood of a finding of liability or the imposition of divestiture under either theory, but rather to identify the potential roadblocks confronting enforcers depending on their approach.
From a normative perspective, the Facebook enforcement dilemma may delineate the proper limits of antitrust law and governmental intrusion into market activities, or it might serve as an example of regulatory gaps that ought to be addressed through legislative reform or doctrinal evolution. Although modern enforcement practices and outcomes reflect a consensus that mergers should generally be challenged under § 7, antitrust experts remain divided on the most suitable approach to acquisitions of nascent competitors. 247 While the regulation of nascent competitor acquisitions bears an uncertain future, Facebook suggests that such enforcement and its competing theories of liability will play a critical role in the success of future efforts to break up monopolies via divestiture.
VI. Conclusion
First employed over a century ago in Standard Oil, divestiture has been continually defined by certain core legal principles even as periodic legislative changes affected its mode of administration. Divestiture has always been an equitable remedy utilized to restore or protect the public’s interest in market competition, rather than to punish or deter antitrust offenders. Courts have generally reserved divestiture orders as remedies for violative mergers and combinations where assets can be readily divided or dissolved with the likely effect of restoring competition. At the same time, post-consummation integration, or any other factors that undermine the likelihood of a clean and effective divestiture, may limit the likelihood of divestiture even where the merger is unlawful. Along the same lines, courts have proved extremely reluctant to divest single-firm monopolies on the stated basis that such divestitures are more likely to produce undesirable economic effects or fail to restore competition.
While the doctrinal principles guiding divestiture’s application have remained consistent, its role in antitrust regulation has evolved over time in response to key legislative developments. Federal enforcers initially utilized divestiture chiefly to break up acquired monopolies, in no small part because of their inability to challenge asset mergers under § 7 as originally enacted. After its scope was expanded by Congress through the Celler-Kefauver Antimerger Act of 1950, enforcers increasingly invoked § 7 to challenge unlawful mergers and thereby pursue divestiture. This shift in enforcement strategy was further encouraged by the Court’s efforts to narrow the scope of § 2 liability. The passage of the HSR Act of 1974 introduced premerger filing requirements and ushered in negotiated settlement agreements as the predominant source of divestiture. This is still the case today, though post-consummation § 7 challenges are not uncommon and occasionally result in court-ordered divestiture.
Beyond the nuts and bolts of its current regulatory function and doctrinal principles, the historical evolution of divestiture offers broader insights regarding its future application in the midst of current efforts to expand antitrust enforcement. As an initial matter, divestiture’s applicability is necessarily constrained by the underlying offense’s scope of liability. Although true for any remedy, it bears acknowledgment given some policymakers’ support for breaking up digital platforms. In short, if firms are to be divested as a result of unilateral conduct, lawmakers likely must expand the scope of § 2 or establish a new source(s) of antitrust liability. Similarly, depending on how the FTC’s action against Facebook and future challenges to nascent competitor acquisitions unfold, such reforms may also prove necessary to close regulatory gaps in merger control.
Moreover, if Congress intends to expand the use of divestiture to remedy unilateral violations, whether under existing or to-be-created statutory authority, lawmakers will need to provide courts with unambiguous direction on how and when divestiture is to be applied. Courts have consistently adhered to divestiture’s doctrinal principles despite decades of economic and technological transformation, and judges have been highly reluctant to order single-firm divestitures not only due to the attendant risks, but also because of insufficient economic expertise and concerns about overstepping their judicial authority. As a result, it is not reasonable to expect a doctrinal evolution absent legislative insistence. To the extent that legislative reforms are intended to modify or expand the use of divestiture in the context of unilateral conduct, Congress will have to make its objectives clear, or judicial resistance to single-firm divestitures will likely continue.
Finally, although divestiture’s doctrinal contours will presumably remain intact unless expressly modified by Congress, other developments may affect the scope and frequency of its invocation. For instance, an aggressive approach to merger control may increase the frequency of divestitures secured in premerger and post-consummation settlement agreements. The Fourth Circuit’s decision recognizing the availability of divestiture in private actions provides another possible alteration to the divestiture landscape. Should the Steves decision withstand further appellate scrutiny or be favorably adopted elsewhere, it may well result in private parties monitoring and challenging nascent competitor acquisitions that would otherwise escape scrutiny due to limited government resources or because the transactions fell short of HSR filing requirements. If legislation is enacted that modifies or creates sources of antitrust liability, there is also the possibility that private actors’ efforts to mitigate or evade oversight will affect how enforcers utilize divestiture. Such an outcome would be similar to how businesses’ shift to asset mergers after the Clayton Act’s initial enactment in 1914 largely limited divestiture’s application to § 2 offenses until the Antimerger Act of 1950.
It is important to understand how and when divestiture has been and is applied because of its important role in antitrust regulation and relevance to corporate acquisition strategies. Similarly, the limitations and use of divestiture under current antitrust law, as well as doctrinal concerns and analyses, should inform policy objectives, enforcement tactics, and legislative proposals. That is because, unless the law governing the invocation of divestiture as an equitable remedy is unambiguously modified or defined in future legislation, it can be expected that its longstanding doctrinal principles will continue to dictate its application, no matter the volume of today’s calls to break up big tech.
Footnotes
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
2.
See, e.g., Hawley Warns Big Tech ‘Too Powerful’, Calls for Breakup to Spark Competition,
(Senator Josh Hawley (R-MO) stated in a television interview with FOX Business, “We’ve got a long history in this country of trust-busting. When we see monopoly corporations amass so much power that they’re stifling competition, that they are stifling innovation and they’re trying to exert political power. This happened a century ago during the Gilded Age with the railroads and other corporations. We broke them up and that’s exactly what we ought to do to these Big Tech companies today. They’re too powerful.”).
3.
Brian Fung, House Lawmakers Introduce Big Tech Bills That Could Break up Amazon, Google and Others,
(Then-candidate for president Joe Biden stated that breaking up major tech corporations was “something we should take a really hard look at.”).
4.
See, e.g. Diane Bartz & David Shepardson, U.S. Says Google Breakup May Be Needed to End Violations of Antitrust Law,
.
5.
See infra note 7.
6.
See, e.g. Trust-Busting for the Twenty-First Century Act, S. 1074, 117th Cong. (2021); American Choice and Innovation Online Act, H.R. 3816, 117th Cong. (2021); The Platform Competition and Opportunity Act, H.R. 3826, 117th Cong. (2021); Ending Platform Monopolies Act, H.R. 3825, 117th Cong. (2021); Augmenting Compatibility and Competition by Enabling Service Switching, H.R. 3849, 117th Cong. (2021); State Antitrust Enforcement Venue Act, H.R. 3460, 117th Cong. (2021); Merger Filing Fee Modernization Act, H.R. 3843, 117th Cong. (2021).
7.
See infra Section V for further discussion of the FTC action against Facebook. The FTC filed a complaint against Facebook on December 9, 2020. Facebook, Case No.: 1:20-cv-03590 (Dec. 9, 2020) (complaint). In the initial complaint, the FTC alleged that Facebook had violated § 2 of the Sherman Act in acquiring Instagram in 2012 and WhatsApp in 2014, as well as by denying interoperability to competing applications. Id. at 50–51. On June 28, 2021, the District of Columbia District Court dismissed the complaint without prejudice. FTC v. Facebook, No. 20-3590 (JEB) (D.D.C. June 28, 2019). The court indicated that the FTC did not have an avenue toward reviving the interoperability claim since the relevant conduct had occurred entirely in 2013, stating that “the FTC lacks statutory authority to seek an injunction based on such long-past conduct.” Id. at 3. Although the court dismissed the claims regarding the Instagram and WhatsApp acquisitions because the allegations concerning Facebook’s alleged market power were not adequately plead, the court provided the FTC with the opportunity to address the deficiency in an amended complaint. On August 19, 2021, the FTC filed an amended complaint, in which it again alleged that Facebook violated § 2 in its acquisitions and continued ownership of Instagram and WhatsApp. Facebook, Case No.: 1:20-cv-03590, at 76 (Aug. 19, 2021) (amended complaint). The complaint also asserted that the acquisitions were part of a broader course of conduct in violation of § 2 that also included the formation and enforcement of conditional dealing agreements in restraint of trade. Id. at 77–78. The case remains ongoing as of October 2021.
8.
See, e.g., Jim Tankerslay & Cecilia Kang, Biden’s Antitrust Team Signals a Big Swing at Corporate Titans,
.
9.
10.
E. Thomas Sullivan, The Jurisprudence of Antitrust Divestiture: The Road Less Traveled, 86
11.
Id. at 614–23. Each of the final two cases included alleged violations of both the Sherman Act and Clayton Act.
12.
15 U.S.C. § 2. (“Every person who shall monopolize, or attempt to monopolize, or combine or conspire with any other person or persons, to monopolize any part of the trade or commerce among the several States, or with foreign nations, shall be deemed guilty of a felony, and, on conviction thereof, shall be punished by fine not exceeding $100,000,000 if a corporation, or, if any other person, $1,000,000, or by imprisonment not exceeding 10 years, or by both said punishments, in the discretion of the court.”).
13.
Standard Oil Co. of New Jersey v. United States, 221 U.S. 1 (1911).
14.
Id. at 77.
15.
15 U.S.C. § 1. (“Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations, is declared to be illegal. Every person who shall make any contract or engage in any combination or conspiracy hereby declared to be illegal shall be deemed guilty of a felony, and, on conviction thereof, shall be punished by fine not exceeding $100,000,000 if a corporation, or, if any other person, $1,000,000, or by imprisonment not exceeding 10 years, or by both said punishments, in the discretion of the court”).
16.
Standard Oil Co., 221 U.S. at 77.
17.
Id. at 78.
18.
Id.
19.
United States v. Am. Tobacco Co., 221 U.S. 106 (1911).
20.
Id. at 185.
21.
Id. at 185–86.
22.
United States v. Terminal R.R. Ass’n, 224 U.S. 383 (1912).
23.
Id.
24.
Id. at 410-13.
25.
United States v. Crescent Amusement Co., 323 U.S. 173, 189 (1944).
26.
United States v. U.S. Steel Corp., 251 U.S. 417, 457 (1920).
27.
Crescent Amusement Co., 323 U.S. at 173.
28.
Robert W. Crandall, The Failure of Structural Remedies in Sherman Act Monopolization Cases, 80
29.
38 Stat. 731 (1914) (emphasis added).
30.
Brown Shoe Co. v. United States, 370 U.S. 294, 316 (1962).
31.
32.
Handler & Robinson, supra note 31, at 652–654.
33.
The American Antitrust Institute, supra note 31.
34.
Handler & Robinson, supra note 31, at 652–54.
35.
Id.
36.
Antimerger Act of 1950, 64 Stat. 1125, 15 U.S.C. § 18 (1958). “That no corporation engaged in commerce shall acquire, directly or indirectly, the whole or any part of the stock or other share capital and no corporation subject to the jurisdiction of the Federal Trade Commission shall acquire the whole or any part of the assets of another corporation engaged also in commerce, where in any line of commerce in any section of the country, the effect of such acquisition may be substantially to lessen competition, or to tend to create a monopoly.” The amendment also removed language specifying the lessening of competition between the parties as a basis for enforcement, although such effects are still relevant to a determination of whether the transaction generally serves “to substantially lessen competition” or “to tend to create a monopoly.”
37.
William Baer, Former Assistant Attorney General for the Antitrust Division, Dept. of Just., Remarks at the American Bar Association Clayton Act 100th Anniversary Symposium (Dec. 4, 2014) (“During the whole period between the original Clayton Act’s passing in 1914 and section 7’s amendment in 1950, the government filed a mere sixteen (or so) cases under Clayton section 7, or less than one every two years. After the amendment, the rate of section 7 challenges dramatically accelerated: In the decade following the amendment, the government brought twenty-seven such cases, or nearly three a year.”).
38.
See, e.g., Brown Shoe Co. v. United States, 370 U.S. 294, 328–29 (1962) (“[T]he tests for measuring the legality of any particular economic arrangement under the Clayton Act are to be less stringent than those used in applying the Sherman Act”).
39.
Handler & Robinson, supra note 31, at 664.
40.
Under Grinnell, monopolization requires (1) possession of monopoly power and (2) exclusionary conduct to achieve, maintain, or enhance that power.
41.
Kristen C. Limarzi & Harry R. S. Phillips, “Killer Acquisitions,” Big Tech, and Section 2: A Solution in Search of a Problem,
. “[I]n some ways, a Section 2 merger challenge could be harder for the government to win [than a Section 7 challenge]. Most obviously, any monopolization case needs a monopolist. Direct proof of monopoly power, such as evidence of steep price increases, is ‘only rarely available,’ and will likely be even harder to come by in cases involving dynamic technology platforms and zero consumer prices . . . Section 2 may also leave defendants more room to justify mergers with potential anticompetitive effects. Under Section 7, efficiencies must ‘enhance the merged firm’s ability and incentive to compete,’ offsetting increased market concentration through lower prices, increased quality, or new products.” Id.
42.
Diana De Leon, The Judicial Contraction of Section 2 Doctrine, 45
43.
United States v. E. I. du Pont de Nemours & Co., 366 U.S. 316, 329–31 (1961).
44.
Ford Motor Co. v. United States, 405 U.S. 562, 573 (1972).
45.
Joe Sims & Deborah P. Herman, The Effect of Twenty Years of Hart-Scott-Rodino on Merger Practice: A Case Study in the Law of Unintended Consequences Applied to Antitrust Legislation, 65
47.
See infra Section III (A) for a discussion of divestiture settlements.
48.
J. B. Justus, FTC Announces Lower Hart-Scott-Rodino Filing Thresholds for 2021,
.
49.
The period is shortened to fifteen days where the proposed transaction is a cash tender offer or bankruptcy sale.
50.
51.
William J. Baer, Reflections on Twenty Years of Merger Enforcement Under the Hart-Scott-Rodino Act, 65
52.
Id. at 829 (“One study found that in the sixteen-year period from 1956 to 1971 the government filed 167 merger challenges but moved for a preliminary injunction in only fifty of them. The data suggest that close to 70 percent of the problematic mergers were not detected in time to seek preliminary relief.”) (citing S. Rep. No. 94-803, at 64–65, 70–72). Baer also states that there are additional mergers where challenges were not brought in any form because the odds of success were low due to a lack of sufficient information. Id. at 828–29.
53.
Id. (“Even though the government eventually won about 90 percent of its non-bank merger cases in that general time period, we do not know how many cases were not brought because of concern about implementing an effective remedy after a merger had been consummated. But we do know that in many of the government’s merger cases its ability to proceed expeditiously and to obtain effective relief was handicapped by the inability to obtain preliminary relief.”)
54.
Id. at 832.
55.
Id.
56.
Id.
57.
See supra Section II (B)(2) for a more extensive comparison of § 2 and § 7 liability requirements.
58.
See U.S.
.
59.
U.S. Dept. of Just. & Fed. Trade Comm’n, Horizontal Merger Guidelines § 4, reprinted in 4
60.
United States v. H & R Block, Inc., 833 F. Supp. 2d 36, 92 (D.D.C. 2011).
61.
62.
Sims & Herman, supra note 45, at 898 (“The result is that the vast majority of merger challenges today are resolved by consent decree, and litigation is extremely rare. And ironically, divestiture - the very remedy that HSR was intended to limit - is once again common.”).
63.
U.S. Dept. of Just. & Fed. Trade Comm’n, supra note 58, at 3–5.
64.
Baer supra note 51, at 861 n.112 (“Indeed, it is incorrect to suggest that the government is always the party pushing for settlement. In my experience, the merging parties invariably make the first move. And, as FTC Chairman Robert Pitofsky recently said: “Sometimes you [the agency] just have to say ‘yes.’ When companies come to us with proposed solutions, and they address the problems we’ve said we have with a deal, what are we supposed to do?”).
65.
Sims & Herman, supra note 45, at 887 (“[T]he government has enormous negotiating leverage. Parties make choices based on options. Given the options available, many parties settle when they do not believe that the agency could prevail in court, just because they know the deal cannot be completed without this relatively quick resolution.”).
67.
Id. at 8.
68.
Thomson Reuters, What’s Market: Antitrust Divestiture Limitations (2021), Westlaw 1-532-2735.
69.
Merger Remedies Manual, supra note 66, at 9–10.
70.
Id.
71.
72.
Fed. Trade Comm’n v. Facebook, Inc., No. CV 20-3590 (JEB), 2021 WL 2643627, at *22 (D.D.C. June 28, 2021) (citing United States v. ITT Cont’l Baking Co., 420 U.S. 223, 241–42 (1975)).
73.
Id.
74.
Id. at *51.
75.
United States v. E.I. du Pont, 353 U.S. 586 (1957).
76.
77.
Practical Law Antitrust, Consummated Mergers Antitrust Enforcement (2021) Westlaw 4-525-8653, https://uk.practicallaw.thomsonreuters.com/4-525-8653?transitionType=Default&contextData=(sc.Default)&firstPage=true. All but one of the thirty-seven cases alleged § 7 liability. Id. Section 7 was the sole source of alleged liability in twelve instances, while monopolization (alleged under § 5) was the sole allegation in only one case. In addition, there were twenty-one cases featuring both § 7 and § 5 claims, two featuring both § 7 and § 2 claims, and one featuring both § 7 and § 1 claims. Id.
78.
As used here, the term “courts” includes both the federal judiciary and administrative law judges.
79.
See United States v. Bazaarvoice, Inc., 13-CV-00133-WHO, 2014 WL 203966, at *75 (N.D. Cal. Jan. 8, 2014) (“But the relative dearth of post-merger Section 7 cases over the last 40 years does not mean that the Court is not bound by long-standing and controlling authority regarding the proper framework for analyzing Section 7 cases or the probative value of post-merger evidence. Rather, Supreme Court authority predating the enactment of the HSR Act establishes and affirms the burden-shifting framework for analyzing Section 7 cases and applies equally to pre- and post-merger cases.”).
80.
Otto Bock HealthCare North America, Inc., 2019 WL 5957363, at *53 (F.T.C., Nov. 1, 2019); see also ProMedica Health Sys., Inc., 2012 WL 1155392, at *57 (F.T.C. Mar. 28, 2012), adopted as modified, 2012 WL 2450574 (F.T.C. June 25, 2012), pet. for review denied, 749 F.3d 559 (6th Cir. 2014) (“The purpose of relief in a Section 7 case is to restore competition lost through the unlawful acquisition.”).
81.
Saint Alphonsus Med. Ctr.-Nampa Inc. v. St. Luke’s Health Sys., Ltd., 778 F.3d 775, 792 (9th Cir. 2015).
82.
Id. (citing United States v. E.I. du Pont, 353 U.S. 586 (1957)).
83.
Id. (“The customary form of relief in § 7 cases is divestiture.”); see also Otto Bock, 2019 WL 5957363, at *5 (“Divestiture is generally the proper remedy to accomplish [the purpose of relief in a Section 7 case].”); Polypore Int’l, Inc., 2010 WL 9549988, at *33 (F.T.C., Nov. 5, 2010), aff’d, Polypore Int’l, Inc. v. F.T.C., 686 F.3d 1208 (11th Cir. 2012) (“We recognize that complete divestiture is generally the most appropriate way to restore competition lost through an unlawful acquisition”).
84.
See, e.g., Otto Bock, 2019 WL 5957363, at *54 (“Thus, absent ‘unusual circumstances,’ total divestiture of the acquired assets has long been considered the best means of restoring competition.”) (citing RSR Corp., 88 F.T.C. 800, 1976 FTC LEXIS 40, at *208 (Dec. 2, 1976), aff’d, RSR Corp. v. FTC, 602 F.2d 1317 (9th Cir. 1979)).
85.
Otto Bock HealthCare North America, Inc., 2019 WL 2118886, at *87 (F.T.C., May 6, 2019), adopted as modified, 2019 WL 5957363 (F.T.C. Nov. 1, 2019).
86.
Otto Bock, 2019 WL 5957363, at *54 (citing FTC v. Staples, Inc., 190 F. Supp. 3d 100, 137 n.15 (D.D.C. 2016)).
87.
Otto Bock, 2019 WL 5957363, at *62 (Affirming the defendant’s complete divestiture and denying the defendant’s proposed alternative remedies, the Commission stated, “By including Freedom’s foot products in the divestiture order, we aim to avoid placing the risk of a failed remedy on consumers. Our recent study of past Commission remedies suggests that divestiture of an ongoing business is ‘most likely to maintain or restore competition’ as compared to divestiture of more limited asset packages, which may ‘increase[ ] the risk that a remedy will not succeed.’”(citing
88.
See supra Section II (A), at 5.
89.
Otto Bock, 2019 WL 2118886, at *88, adopted as modified, 2019 WL 5957363 (citing Diamond Alkalai, Co., 72 F.T.C. 700, at *44 (F.T.C. Oct. 2, 1967)) (“‘[E]xceptions to the general rule [of full divestiture] can be reasonably invoked . . . only when the proof of their probable efficacy is clear and convincing’. In the absence of proof to the contrary the assumption of this Commission must be that ‘only divestiture can reasonably be expected to restore competition and make the affected markets whole again’.”).
90.
ProMedica Health Sys., Inc., 2012 WL 1155392, at *12 (F.T.C. Mar. 28, 2012), adopted as modified, 2012 WL 2450574 (F.T.C. June 25, 2012), pet. for review denied, 749 F.3d 559 (6th Cir. 2014) (“‘[D]ivestiture is desirable because, in general, a remedy is more likely to restore competition if the firms that engage in pre-merger competition are not under common ownership’, and there are ‘usually greater long term costs associated with monitoring the efficacy of a conduct remedy than with imposing a structural solution’.”) (citing Evanston Nw. Healthcare Corp., 2007 WL 2286195, at *77 (F.T.C. Aug. 6, 2007)).
91.
Promedica Health Sys., 2011 WL 11798464 (F.T.C. Dec. 5, 2011), adopted as modified sub nom. Promedica Health, 2012 WL 1155392, adopted as modified, 2012 WL 2450574, pet. for review denied, 749 F.3d 559.
92.
Otto Bock, 2019 WL 2118886, at *88, adopted as modified, 2019 WL 5957363.
93.
The Fifth Circuit has explained, “the probative value of [post-merger] evidence is deemed limited not just when evidence is actually subject to manipulation, but rather is deemed of limited value whenever such evidence could arguably be subject to manipulation.” Chicago Bridge & Iron Co. N.V. v. F.T.C., 534 F.3d 410, 435 (5th Cir. 2008).
94.
The Supreme Court has stated that the subject to manipulation standard is necessitated by the possibility that otherwise, “violators could stave off such actions merely by refraining from aggressive or anticompetitive behavior when such a suit was threatened or pending,” and the evidence’s potential inapplicability to “the essential question . . . [of] whether the probability of such future impact exists at the time of trial.” United States v. General Dynamics Corp., 415 U.S. 486, 504-05 (1974); see United States v. Bazaarvoice, Inc., 13-CV-00133-WHO, 2014 WL 203966, at *57 (N.D. Cal. Jan. 8, 2014) (addressing defendant’s claims that post-merger pricing levels suggested continued competition by stating, “post-acquisition evidence regarding pricing and the effect of the merger is reasonably viewed as manipulatable and is entitled to little weight”). Post-merger evidence favorable to the defendant may only carry greater weight if it is a type of evidence beyond the defendant’s control, such as the actual entry of new competitors or significant changes to the market’s structure. Bazaarvoice, Inc., 2014 WL 203966, at *73 (“[P]ost-merger evidence that is not subject to manipulation is of greater probative value, and may be dispositive. For example, post-merger evidence of significant changes in the relevant market can rebut a government’s prima facie case of a Section 7 violation. In General Dynamics Corp., the Supreme Court approved of the district court’s reliance on ‘evidence relating to changes in the patterns and structure of the coal industry and in United Electric’s coal reserve situation after the time of acquisition in 1959’.”) (citing General Dynamics Corp., 415 U.S. at 501).
95.
Scott A. Sher, Closed But Not Forgotten: Government Review of Consummated Mergers under Section 7 of the Clayton Act, 45
96.
Saint Alphonsus Med. Ctr.-Nampa Inc. v. St. Luke’s Health Sys., Ltd., 778 F.3d 775, 793 (9th Cir. 2015) (“Even assuming that the district court might have been within its discretion in opting for a conduct remedy, we find no abuse of discretion in its declining to do so.”).
97.
Promedica Health Sys., 2011 WL 11798464, at *163 (F.T.C. Dec. 5, 2011), adopted as modified sub nom, 2012 WL 1155392 (F.T.C. Mar. 28, 2012), adopted as modified, 2012 WL 2450574 (F.T.C. June 25, 2012), pet. for review denied, 749 F.3d 559 (6th Cir. 2014).
98.
Evanston Nw. Healthcare Corp., 2007 WL 2286195 (F.T.C. Aug. 6, 2007).
99.
Id. at *2 (F.T.C. Aug. 6, 2007) (“We affirm the ALJ’s decision that the transaction violated Section 7 of the Clayton Act. Considered as a whole, the evidence demonstrates that the transaction enabled the merged firm to exercise market power and that the resulting anticompetitive effects were not offset by merger-specific efficiencies. The record shows that senior officials at Evanston and Highland Park anticipated that the merger would give them greater leverage to raise prices, that the merged firm did raise its prices immediately and substantially after completion of the transaction, and that the same senior officials attributed the price increases in part to increased bargaining leverage produced by the merger.”).
100.
Id. at *3 (“We do not agree with the ALJ, however, that a divestiture is warranted. The potentially high costs inherent in the separation of hospitals that have functioned as a merged entity for seven years instead warrant a remedy that restores the lost competition through injunctive relief.”); see also Id. at *78-79 (“A long time has elapsed between the closing of the merger and the conclusion of the litigation. This does not preclude the Commission from ordering divestiture, but it would make a divestiture much more difficult, with a greater risk of unforeseen costs and failure. ENH has integrated the operations of Evanston, Glenbrook, and Highland Park Hospitals, and has made improvements at Highland Park since the merger. . .Thus, we need to consider whether certain improvements would not survive the divestiture and would take Highland Park a significant time to implement on its own after a divestiture. . .[D]ivesting Highland Park after seven years of integration would be a complex, lengthy, and expensive process.”).
101.
Id. at *79.
102.
Magnesium Elektron North America, Inc. Docket No. C-4381 (Dec. 12, 2012) (decision and order).
103.
Id.
104.
Press Release, U.S. Dept. of Just., Justice Department Reaches Settlement with Parker-Hannifin (Dec. 18, 2017).
105.
Simon Property Group, Inc., Docket No. C-4307 (Jan. 13, 2011) (decision and order).
106.
Dan L. Duncan, Docket No. C-4173 (Oct. 31, 2006) (decision and order).
107.
Evanston Nw. Healthcare Corp., 2007 WL 2286195, at *77 (F.T.C. Aug. 6, 2007).
108.
Id. at *79.
109.
Promedica Health Sys., Inc., 2012 WL 2450574, at *66–67 (F.T.C. June 25, 2012) (“Unlike Evanston, this case does not present special circumstances that warrant a departure from the preferred structural remedy. In that case, the lengthy amount of time—seven years—that had elapsed since the merger, during which the acquired hospital had been fully integrated into the larger hospital system, led the Commission to conclude that divestiture would be a ‘complex, lengthy, and expensive process’ and ‘much more difficult, with a greater risk of unforeseen costs and failure’. The Commission was also concerned that divestiture could reduce or eliminate significant public benefits from improvements made to the acquired hospital during that time. The circumstances in this case are markedly different than Evanston. Here, the Hold Separate Agreement entered by ProMedica has limited the integration of St. Luke’s into ProMedica’s hospital system.”) (citing Evanston, 2007 WL 2286195, at *79).
110.
Single-firm monopolies are those allegedly formed or maintained primarily through unilateral conduct. In other words, if an action alleged monopolization on the basis of unilateral conduct alongside mergers and/or coordination, it would not constitute a single-firm monopolization case. Crandall, supra note 28.
111.
Crandall, supra note 28, at 109. The author notes that the study, which covered 423 monopolization cases, excluded an additional 34 cases that featured the same criteria due to a lack of information needed “to complete the categorization of them.” Id. at 7 n.18. While the study furthered categorized the sixty-three outcomes into sub-categories of dissolution and divestiture, and there are indeed “technical distinctions” between them, “the terms are frequently used interchangeably without any technical distinctions in meaning.” Walter Adams, Dissolution, Divorcement, Divestiture: The Pyrrhic Victories of Antitrust, 27
112.
United States v. Aluminum Co. of Am., 91 F. Supp. 333 (S.D.N.Y. 1950); United States v. United Shoe Mach. Corp., 110 F. Supp. 295 (D. Mass. 1953)
113.
See infra Section IV (A-B, D).
114.
See infra Section IV (C-D).
115.
United States v. Aluminum Co. of Am., 148 F.2d 416 (2d Cir. 1945)
116.
The trial court included secondary aluminum ingot in its product market, which reduced Alcoa’s market share to 33 percent. The Second Circuit excluded secondary ingot on the basis that secondary ingot can only be produced from leftover virgin aluminum scrap – and thus, both subject to Alcoa’s control of the virgin aluminum ingot market and sufficiently differentiated from virgin aluminum ingot that it sometimes failed to serve as a substitute.
117.
Saul P. Morgenstern & Jennifer B. Patterson, Antitrust Jurisprudence in the Second Circuit, 85
118.
However, a defendant may still escape liability by successfully invoking the legitimate business purpose defense.
119.
The Court noted pointedly that “It does not follow because ‘Alcoa’ had [a § 2] monopoly, that it ‘monopolized’ the ingot market: it may not have achieved monopoly; monopoly may have been thrust upon it . . . A single producer may be the survivor out of a group of active competitors, merely by virtue of his superior skill, foresight and industry. In such cases a strong argument can be made that, although the result may expose the public to the evils of monopoly, the Act does not mean to condemn the resultant of those very forces which it is its prime object to foster: finis opus coronat. The successful competitor, having been urged to compete, must not be turned upon when he wins.” Aluminum Co. of Am., 148 F.2d at 429–30 (citations omitted).
120.
See supra Section II (B)(2), at 10-11 for a discussion of the Grinnell standard and the later contraction of § 2’s scope of liability.
121.
Crandall, supra note 28, at 146–48.
122.
United States v. Aluminum Co. of Am., 91 F. Supp. 333, 347 (S.D.N.Y. 1950).
123.
Id. at 416.
124.
Id.
125.
United States v. United Shoe Machinery Corp., 110 F.Supp. 295, 346–47 (D. Mass. 1953).
126.
Id. at 346–51.
127.
Id.
128.
Id. at 346–47.
129.
Id. at 347–48 (“Judges in prescribing remedies have known their own limitations. They do not ex officio have economic or political training. Their prophecies as to the economic future are not guided by unusually subtle judgment. They are not so representative as other branches of the government. The recommendations they receive from government prosecutors do not always reflect the over-all approach of even the executive branch of the government, sometimes not indeed the seasoned and fairly informed judgment of the head of the Department of Justice. In the anti-trust field the courts have been accorded, by common consent, an authority that have in no other branch of enacted law. Indeed, the only comparable examples of the power of judges is the economic role they formerly exercised under the Fourteenth Amendment, and the role they now exercise in the area of civil liberties. They would not have been given, or allowed to keep, such authority in the antitrust field, and they would not so freely have altered from time to time the interpretation of its substantive provisions, if courts were in the habit of proceeding with the surgical ruthlessness that might comment itself to those seeking absolute assurance that there will be workable competition, and to those aiming at immediate realization of the social, political, and economic advantages of dispersal of power.”)
130.
Id. at 348.
131.
Id. at 351. Similarly, the court also rejected a dissolution of United Shoe in which the manufactured machines would have been divided into three categories, each owned by a separate and independent entity, because “of problems respecting the acquisition of physical equipment, the raising of new capital, the allotment of managerial and labor forces, and so forth.” Id. at 348.
132.
Id. at 351.
133.
Id.
134.
Id.
135.
Id.
136.
The consent decree was then revised in a 1969 supplemental judgment issued by the District Court, following a Supreme Court decision recognizing jurisdiction to modify its terms. In light of the Court’s determination that the initial agreement had failed to adequately restore competition and reduce United Shoe’s control of the market, the District Court ordered the divestiture of specific types of machines and further behavioral relief. The modified order, which did not “constitute[e] an adjudication or finding on any issue of fact or law,” declined to impose dissolution. United States v. United Shoe Machinery Corp., No. 7198., 1969 U.S. Dist. LEXIS 13280 (D. Mass. Feb. 20, 1969).
137.
Despite the role that acquisitions played in AT&T’s growth, its break-up is still regarded as a single-firm divestiture. As an initial matter, the DOJ alleged that it was AT&T’s unilateral conduct that violated § 2, not any particular prior acquisition or combination. Moreover, AT&T’s acquisition sprees occurred long before the DOJ’s 1974 complaint, meaning that extensive integration may have occurred in the interim.
138.
AT&T was then founded in 1885 as a subsidiary of the Bell Telephone Company, before later acquiring Bell Telephone Company in 1899 to become the parent company.
140.
Crandall, supra note 28, at 180.
141.
Lasar, supra note 138.
142.
Id. Brian Fung, This 100-Year-Old Deal Birthed the Modern Phone System. And It’s All About to end,
. AT&T further consented to (1) divest its ownership of Western Union, through which it had dominated the telegraph industry, (2) allow local, independently-owned telephone companies access to its long-distance network, and (3) subject future acquisitions to review by the Interstate Commerce Commission. Fung, supra note 141.
143.
G. Hamilton Loeb, The Communications Act Policy Toward Competition: A Failure to Communicate, 1978
145.
Loeb, supra note 142, at 16–20, 34–43; Wu, supra note 142, at 4–5.
146.
Crandall, supra note 28, at 181–83; Paul W. MacAvoy & Kenneth Robinson, Winning By Losing: The AT&T Settlement and Its Impact on Telecommunications, 1
147.
148.
Weber, supra note 146, at 23.
149.
Crandall, supra note 28, at 183–84.
150.
Weber, supra note 146, at 24;
151.
United States v. Am. Tel. & Tel. Co., 552 F. Supp. 131, 139 (D.D.C. 1982); see also Jennifer L. Rand, The AT&T Consent Decree Revisited: Setting the Stage to Free the Baby Bells, 59
152.
Am. Tel. & Tel. Co., 552 F. Supp. at 139.
153.
Id.
154.
Id. at 140.
155.
Id.
156.
Weber, supra note 146, at 25.
157.
Id.
158.
Id. at 25–26.
159.
Id.
160.
MacAvoy & Robinson, supra note 145.
161.
Id.
162.
The Tunney Act was enacted in 1974 as 15 U.S.C. § 16.
163.
United States v. Am. Tel. & Tel. Co., 552 F. Supp. 131, 160 (D.D.C. 1982).
164.
Pursuant to the Tunney Act, courts are to consider “(A) the competitive impact of such judgment, including termination of alleged violations, provisions for enforcement and modification, duration of relief sought, anticipated effects of alternative remedies actually considered, whether its terms are ambiguous, and any other competitive considerations bearing upon the adequacy of such judgment that the court deems necessary to a determination of whether the consent judgment is in the public interest; and (B) the impact of entry of such judgment upon competition in the relevant market or markets, upon the public generally and individuals alleging specific injury from the violations set forth in the complaint including consideration of the public benefit, if any, to be derived from a determination of the issues at trial.”
165.
Am. Tel. & Tel. Co., 552 F. Supp. at 150.
166.
Id. at 160–69; Joseph G. Krauss et al., The Tunney Act: A House Still Standing, 6
167.
Am. Tel. & Co., 552 F. Supp. at 160–61.
168.
Id. at 162.
169.
Id. at 163.
170.
Id. at 166.
171.
Id. at 167.
172.
Id.
173.
Id. at 167–68.
174.
Id. at 168.
175.
Id. at 169.
176.
Id.
177.
Id. at 163–165.
178.
Am. Tel. & Tel. Co., 552 F. Supp. at 164 (D.D.C. 1982) (citing United States v. Columbia Steel Co., 334 U.S. 495, 536 (1948) (J. Douglas, dissenting)).
179.
Id. at 164–65.
180.
Competitive Impact Statement, United States v. Microsoft, No. 98-1232 (D.D.C. Nov. 15, 2001).
181.
United States v. Microsoft Corp., 97 F. Supp. 2d 59 (D.D.C. 2000), vacated and remanded, 253 F.3d 34 (D.C. Cir. 2001).
182.
United States v. Microsoft Corp., 147 F.3d 935, 939 (D.C. Cir. 1998).
183.
Id.
184.
United States v. Microsoft Corp., 159 F.R.D. 318, 321–23 (D.D.C.), rev’d, 56 F.3d 1448 (D.C. Cir. 1995); Microsoft Corp., 147 F.3d at 945–46; United States v. Microsoft Corp., 56 F.3d 1448 (D.C. Cir. 1995).
185.
Press Release, U.S. Dept. of Just., Justice Department Charges Microsoft with Violating 1995 Court Order (Oct. 20, 1997).
186.
The preliminary injunction “prohibit[ed] Microsoft Corporation from requiring computer manufacturers who license its operating system software to license its internet browser as well.” Microsoft Corp., 147 F.3d at 938.
187.
Id.
188.
United States v. Microsoft Corp., 253 F.3d 34, 47 (D.C. Cir. 2001).
189.
Id. at 47–48.
190.
Id.
191.
Id.; United States v. Microsoft Corp., 97 F. Supp. 2d 59, 62 (D.D.C.), vacated and remanded, 253 F.3d 34 (D.C. Cir. 2001).
192.
Microsoft Corp., 253 F.3d at 46.
193.
Id.
194.
Id.
195.
Id. at 105.
196.
Id.; United States v. Microsoft Corp., 87 F. Supp. 2d 30, 51–54 (D.D.C. 2000), aff’d in part, rev’d in part and remanded, 253 F.3d 34 (D.C. Cir. 2001).
197.
Microsoft Corp., 253 F.3d at 42–43.
198.
Id. at 37–43.
199.
Id.
200.
Id.
201.
Id. at 45.
202.
Id. at 43–44. Java refers to a form of middleware enabled users to access software that otherwise lacked OS computability.
203.
Id.
204.
Id.
205.
Id.
206.
Id. at 98.
207.
Id. at 46, 117.
208.
209.
Massachusetts v. Microsoft Corp., 373 F.3d 1199 (D.C. Cir. 2004).
210.
United States v. Microsoft Corp., 253 F.3d 34, 105 (D.C. Cir. 2001).
211.
Id. (citing United States v. E.I. du Pont de Nemours & Co., 366 U.S. 316, 331 (1961)). The court follows its reference to du Pont by citing Ford Motor Co. for its statement that, “[c]omplete divestiture is particularly appropriate where asset or stock acquisitions violate the antitrust laws.” Id. (citing Ford Motor Co. v. United States, 405 U.S. 562, 573 (1972)).
212.
Id. at 106.
213.
Id.
214.
Id.
215.
Id.
216.
Id.
217.
Id. at 106–107.
218.
Id. at 107. (citing Areedaa & Hovenkamp, 3
219.
Id. at 107.
220.
Actual competitors are those that have entered the market and established themselves as viable, active competitors.
221.
C. Scott Hemphill & Tim Wu, Nascent Competitors, 168
222.
Id. at 1892.
223.
Amy C. Madl, Killing Innovation? Antitrust Implications of Killer Acquisitions, 38
224.
Fed. Trade Comm’n, Start-Ups, Killer Acquisitions and Merger Control,
(“The Agencies understand the importance of competition from firms that threaten to disrupt market conditions by repositioning or offering a new technology or business model, and appreciate that the elimination of such firms through M&A activity can result in a substantial lessening of competition.”).
226.
The potential competition doctrine extends § 7 liability to mergers that eliminate or are likely to eliminate competitive restraints imposed by the target firm’s potential market share. Actual potential competition is one of two competitive restraints protected by the potential competition doctrine. The other restraint is referred to as perceived potential competition and concerns the perceived likelihood that the target firm could otherwise enter the relevant market as well as this perception’s “present constraint on the firm’s conduct.” Hemphill & Wu, supra note 220, at 1894–95. But because this perceived potential competition concerns “a present constraint on the firm’s conduct [it is] quite different from the future competition that is the focus of nascent competition.” Id.
227.
Id.
228.
Limarzi & Phillips, supra note 41, at 4 (citing FTC v. Steris Corp., 133 F. Supp. 3d 962, 966 (N.D. Ohio 2015)); Yamaha Motor Co. v. FTC, 657 F.2d 971, 977–78 (8th Cir. 1981).
229.
Hemphill & Wu, supra note 220, at 1894.
230.
Limarzi & Phillips, supra note 41.
231.
Hemphill & Wu, supra note 220, at 1896–97.
232.
Id. at 1900 (citing United States v. Microsoft Corp., 253 F.3d 34, 79 (D.C. Cir. 2001) (en banc) (per curiam)).
233.
Id. at 1898.
234.
As noted in Section II (B)(2), a monopolization offense under § 2 requires possession of monopoly power and the performance of “exclusionary conduct to achieve, maintain, or enhance that power.”
235.
Hemphill & Wu, supra note 220, at 1901.
236.
Douglas H. Ginsburg & Koren W. Wong-Ervin, Challenging Consummated Mergers Under Section 2,
. In response to the view that Rambus inhibits the Microsoft causation standard’s application to merger activity under § 2, proponents have argued that Rambus concerned monopoly acquisition rather than entrenchment and addressed the issue of whether the conduct constituted exclusion of a competitor as opposed to whether “such exclusion had a competitive consequence.” Hemphill & Wu, supra note 220, at 1900.
237.
Limarzi & Phillips, supra note 41, at 5.
238.
Id. Indeed, supporters of this approach have acknowledged that “the scope of this holding is subject to debate.” Hemphill & Wu, supra note 220, at 1898.
239.
Ginsburg & Wong-Ervin, supra note 235. It has also been suggested that Microsoft and Rambus can be reconciled as requiring a causal link “between conduct and exclusion,” rather than “between exclusion and the acquisition or maintenance of monopoly power.” Ankur Kapoor, What Is the Standard of Causation of Monopoly? 23
240.
As of Sept. 7, 2021, the FTC’s § 2 action against Facebook remains ongoing. The FTC’s § 2 allegations were initially dismissed without prejudice on June 28, 2021, for failure to sufficiently establish Facebook’s possession of monopoly. The FTC filed an amended complaint on August 17, 2021. Andrew Goudsward, FTC Takes Another Crack at Facebook in Second Antitrust Complaint,
.
241.
Charlie Warzel and Ryan Mac, These Confidential Charts Show Why Facebook Bought WhatsApp,
.
242.
See supra Section III (B), at 15–16.
243.
Rob Price, Instagram Reportedly Generated $20 Billion in Ad Revenue in 2019 — Even More than YouTube,
.
244.
Nick Statt, WhatsApp Has Grown to 1 Billion Users,
.
245.
Hemphill & Wu, supra note 220, at 1894.
246.
Kay Yurieff, Facebook Takes a Big Step in Linking Instagram, Messenger and WhatsApp,
.
247.
While this paper’s discussion of nascent competitor acquisitions has addressed descriptive arguments regarding § 2 enforceability, there is also disagreement as to the ideal scope of enforcement from a normative perspective.
