Differences in Ethical Beliefs,Intentions,and Behaviors

Using Ajzen's Theory of Planned Behavior and Kohlberg's Theory of Moral Development, we look at individual beliefs (What should I do?), intention (What would I do?), and actual behaviors (What did I do?) and the rationale used in each instance. Of the 12 hypotheses, 10 are strongly supported and 2 are moderately supported. This data set shows that significant differences exist between belief and action, belief and intention, and intention and action; the rationales used to support belief, intention, and action differ from one another. Implications for academic research and managerial practice are discussed and research limitations are examined.