Abstract
Background:
Stigma toward mental health problems is now being understood as a context-dependent, multidimensional concept. Nonetheless, empirical research continues to study stigma as a monolithic aspect, obscuring meaningful within-group variations. Such inquiries often obscure the people-centered patterns of stigma within the population. Recognizing such patterns aids in better understanding how stigma differentially influences help-seeking and resilience in the context of mental health.
Aims:
Accordingly, the present study seeks to identify latent profiles for stigmatizing attitudes and their correlates among Indian adults. The study also explores how these profiles potentially differ in resilience and help-seeking attitudes.
Methods:
The data were collected via a cross-sectional survey with 564 Indian adults. Standardized self-report measures like the Attitudes Toward Mental Health Problems Scale, the Connor-Davidson Resilience Scale – 10-item version, and the Inventory of Attitudes Toward Seeking Mental Health Services were used.
Results:
Latent Profile Analysis revealed a four-profile model that differed significantly in resilience and help-seeking attitudes. Further, a multinomial logistic regression revealed attitudes toward seeking mental health services, accessibility, reliance on religion, and mental health awareness as correlates of profile membership.
Conclusion:
The findings indicate the presence of multiple patterns of stigmatizing attitudes among Indian adults. The results of this study could inform practice, policy, and context-sensitive interventions to reduce stigma and promote the use of mental health services.
Introduction
Stigma remains a major barrier to effective management of mental health problems. Besides hindering help-seeking behaviors, it interferes with the development of resilience and adaptive coping. Walsh and Foster (2021) note that stigma is understood as a multidimensional concept characterized by group differences, loss of status, social distance, and discrimination. Accordingly, stigma and its impact emerge at multiple levels, connecting individual experiences with sociocultural processes (Holder et al., 2019). More recently, scholars like Andersen et al. (2022) argue that stigma is targeted at groups while individuals may experience its impact.
In agreement, scholars, including Goffman (2009) and Dolezal (2022), identified shame as the phenomenological component of stigma. Hutchinson (2025) added that stigma is part of the shame experience, rather than being an external cause. A notable work in this area is by Gilbert et al. (2007), who identified external, internal, and reflected shame in the Asian context. According to these authors, external shame is based on an individual’s perception of social stigma. Similarly, internal shame is comparable to self-stigma. Corrigan and Rao (2012) described self-stigma as the internalization of public attitudes. Gilbert et al. (2007) argued that internal shame stems from self-appraisal based on these internalized public attitudes. The authors also highlighted reflected shame as a culturally unique expression of stigma, where a person’s condition can bring shame to the group they belong to. In their Attitudes Toward Mental Health Problems (ATMHP) scale, Gilbert et al. (2007) further differentiated reflected shame. Family-reflected shame refers to the shame brought to one’s family due to their mental health problem. Self-reflected shame arises due to a close family member’s mental illness. These patterns of shame may be understood in relation to courtesy stigma or stigma by association (Goffman, 2009).
Thus, the different kinds of shame can form diverse constellations within individuals corresponding to various patterns of stigma in the population. These patterns are shaped by temporal and cultural factors (e.g., Lu et al., 2025). Therefore, it is important to adopt a bottom-up, context-specific, individual-centric approach to understanding stigma. The present study situates such an inquiry in the Indian context.
Stigma and Shame in India
Mental health problems remain deeply stigmatized in the Indian context. Scholars such as Gaiha et al. (2020) associate this stigma with poor mental health literacy. The authors noted several misunderstandings regarding the etiology of mental health problems, ranging from religious explanations to moral failures. In such contexts, mental health problems may be understood as deviations from societal norms, leading to blaming and shaming (Sum et al., 2024). Under these circumstances, culturally sanctioned practices such as traditional healing methods appear to buffer against shame (Biswal et al., 2017). For this reason, many Indians resort to these methods before consulting clinical mental health services (Khemani et al., 2020). However, the delayed help-seeking often worsens the condition. In such contexts, individuals may attribute their conditions to fatalistic beliefs such as Karma. Vaishnav et al. (2023) observe that such explanations hold individuals responsible for their condition while also depriving them of agency through fatalistic explanations. In this way, traditional practices paradoxically reinforce shame and stigma toward mental health problems in India.
In India, shame related to mental health problems is experienced by the individual, family, and the community (Gilbert et al., 2007). Van Herpen (2023) argues that in Eastern societies such as India, individual shame is often a collective experience. For instance, concerns about family reputation and matrimonial prospects have been commonly reported expressions of shame in India (e.g., Raghavan et al., 2023). This suggests an overwhelming influence of external shame, even in the absence of internal shame in these contexts. Such unique constellations may not be captured in the current categorizations of shame. This has implications for clinical practice, health policy, and interventions to reduce stigma and promote help-seeking.
Stigma, Help-Seeking, and Resilience
The National Mental Health Survey 2015 to 2016 noted that 84.5% of Indians with mental health problems are not getting the required treatment, with stigma being a key factor (Gautham et al., 2020). Moitra et al. (2023) observe that by 2020, most countries failed to reach the targets for mental health care set by the World Health Organization and the United Nations. These authors concur that stigma continues to be a significant barrier to help-seeking internationally despite concerted efforts to address it. Holder et al. (2019) add that delayed help-seeking often makes symptoms worse and leads to a poor prognosis. In such situations, individuals may adopt maladaptive coping strategies like social withdrawal (Ahad et al., 2023). The resulting depletion of the individual’s self-esteem and efficacy can undermine resilience (King et al., 2024). Lower resilience, in turn, contributes to greater stigma and poses a threat to recovery and positive adaptation for people with mental health problems (Crowe et al., 2016).
Based on the above discussion, it is evident that a people-centered approach to identifying stigma through shame-based measures is imperative. Besides evaluating existing theory, such an approach helps to explore cultural variations. Additionally, the bottom-up approach aids in tailoring stigma reduction interventions more efficiently. Identifying people-centered patterns of stigma can also help understand potential differences in help-seeking and resilience. This helps contextualize mental health research and practice. Considering these rationales, this study aims:
To explore latent profiles for stigma among Indian adults.
To examine if the latent profiles differ across ASMHS and resilience.
To identify the correlates of profile membership.
Methods
Design and Ethics
This study used a quantitative, cross-sectional design using an online survey. Ethics approval for the study was obtained from the Institutional Ethics Committee (Protocol number hidden for peer review). Informed consent was obtained digitally via a Google Form containing details about the study, ethical principles followed, and participants’ rights.
Sample and Participants
This study targeted a broad population of Indian adults aged 18 to 59 years. It was not feasible to use probabilistic sampling techniques for such a vast and varied population, given the lack of a sampling frame. Therefore, a combination of convenience, purposive, and snowball sampling was used to recruit participants. Participants were only recruited online by sharing the Google Form via WhatsApp, Reddit, and LinkedIn. Consequently, response rates could not be computed, and the risk of self-selection bias exists in the sample. However, scholars like Sanchez et al. (2020) argue that online recruitment is comparable to traditional methods of contacting participants. Moreover, certain steps were taken to maximize the sample representation. For example, participants were purposively approached based on their occupation in the mental health field and geographical location.
GPower 3.1 software, developed by Faul et al. (2009), was used to conduct an a priori power analysis. Since the software lacked a direct estimation technique for multinomial logistic regression, power analysis was conducted for a proxy linear regression model. For an assumed medium effect size (f2 = 0.15), α = .05, and power (1 − β) = 0.80, a sample of 189 participants was recommended. However, considering the potential use of other analytical techniques and based on the sample sizes reported in similar studies, data were collected from 581 individuals. Of these, 564 responses were found usable in the analysis.
Participants aged 18 to 59 years who were currently residing in India and could read and write English were included in this study. Responses that did not meet these criteria were eliminated at the data screening stage. The final sample of 564 Indian adults comprised 304 females and 260 males. The mean age was 28.91 (SD = 9.82). Most participants had postgraduate education (N = 277) and were single (N = 297).
Variables and Measures
Socio-Demographic Variables
Non-standardized single items were used to collect information regarding age, gender, highest educational qualification, and relationship status. These items were either open-ended or multiple-choice. Additionally, non-standardized single items with a Likert scale were used to measure financial satisfaction, social satisfaction, and reliance on religion for coping.
Mental Health-Related Variables
Non-standardized single items with a Likert or binary response option were used to collect information on mental health-related variables. These variables include accessibility to mental health services, education in mental health-related fields, exposure to people with mental health problems, perceived mental health awareness, and previous help-seeking experiences.
ATMHP
The 35-item ATMHP scale by Gilbert et al. (2007) was used to measure ATMHP. The scale measures stigmatizing attitudes and shame about mental health problems along five factors: attitudes, external shame, internal shame, family-reflected shame, and self-reflected shame. The responses are collected using a Likert scale ranging from 0, representing “Do not agree at all,” to 3, representing “Completely agree.” The possible scores range from zero to 105, with higher scores corresponding to greater shame. Previous studies, such as Cabral Mater et al. (2016) and Poudel and Timalsina (2025), reported excellent psychometric properties for the scale, demonstrating acceptable reliability and supporting the factor structure across Western and Asian contexts. In this sample, the Cronbach’s alpha was found to be .95.
Resilience
Resilience was measured using the Connor-Davidson Resilience Scale 10-item version (CD-RISC-10) by Campbell-Sills and Stein (2007). The unidimensional scale uses a Likert scale ranging from 0, “not true at all,” to 4, “true nearly all the time.” The possible range of scores is from zero to 40, with higher scores indicating higher resilience. CD-RISC-10 has consistently reported excellent reliability and validity across different populations (Sharif-Nia et al., 2024). In this sample, the Cronbach’s alpha was observed to be .90.
ASMHS
The 24-item Inventory of Attitudes Toward Seeking Mental Health Services by Mackenzie et al. (2004) was used to measure ASMHS. This scale measures ASMHS by using three factors: psychological openness, help-seeking propensity, and indifference to stigma. It uses a five-point Likert scale with response options ranging from 0, representing “disagree,” to 4, representing “agree.” The possible range of scores spans from zero to 96, with higher scores corresponding to more favorable ASMHS. The extant literature reports good psychometric properties of the scale in the Indian context (e.g., Amudhan et al., 2021). The Cronbach’s alpha for this sample is .84.
Analysis
Manually identified incomplete responses and outliers detected using the Mahalanobis distance were removed from the original 584 responses. The remaining 564 responses were used for further analysis. Latent Profile Analysis (LPA) was conducted separately for ATMHP, resilience, and ASMHS using the MPlus 8 demo version. Considering the exploratory use of LPA in this study, the number of profiles was not determined a priori. Instead, LPA was conducted using a trial-and-error method. The trials were terminated once the entropy values and class proportions started declining in two subsequent trials. Scholars like Spurk et al. (2020) recommend using multiple fit indices in determining model fit. Accordingly, the Akaike Information Criterion (AIC), Bayesian Information Criterion (BIC), sample-size adjusted BIC (SSABIC), entropy values, and interpretability of profiles were used to identify the number of profiles in this study. The reliability of the latent profiles was evaluated by replicating the best log-likelihood by increasing the starts up to 4,000 initial and 1,000 final stage starts. Spurk et al. (2020) explain that since LPA uses maximum likelihood estimation, increasing the starts provides Mplus with more random starting points to find the best possible model. The codes used for conducting the LPA are included in the supplementary material.
Differences across latent profiles in key psychological variables, such as resilience and ASMHS, were examined using a MANOVA. Further, a multinomial logistic regression was conducted to identify variables associated with the membership in these profiles.
Results
Table 1 depicts the LPA for ATMHP. Models with four, six, and eight profiles have entropy values above the threshold of .80, recommended by Weller et al. (2020). Besides, all three models have profile proportions equal to or greater than 5%. Hipp and Bauer (2006) caution against profile proportions below 5%, which indicate instability in the model. However, the Lo-Mendel-Rubin test for the eight-profile model was non-significant, suggesting poor fit. Therefore, four-and-six profile models were tested for replicating the best loglikelihood. Only the four-profile model replicated the best loglikelihood, indicating greater model stability.
Latent Profiles for ATMHP.
Table 2 displays the mean and standard error for each of the five factors of ATMHP across the four profiles. Among the four profiles, Profile 1 has the lowest scores on all five factors, and therefore, it is named the Low-Stigma group. Profile 2 shows an interesting pattern with high scores for externally oriented factors like attitudes and external shame and low scores for internal factors like internal and reflected shame. Thus, Profile 2 was named External Stigma. Profile 3 indicated moderate scores across all five factors and was named Moderate Stigma. Participants in Profile 4 scored highest on all five factors. Therefore, Profile 4 was named High Stigma. Figure 1 visually depicts the differences among the four profiles based on their scores on the five factors of ATMHP.
Means and Standard Errors for the Four Profile Model.

Four latent profiles for ATMHP.
MANOVA
Each participant was assigned their most likely profile based on the co-probabilities. A one-way MANOVA was then conducted to understand if resilience and ASMHS varied significantly across the four latent profiles of ATMHP.
Among the major assumptions, the sample demonstrated independence of observations and had no multicollinearity. However, the Box’s M test was significant (p = .002), suggesting heterogeneity of covariance matrices. Similarly, Levene’s test for homogeneity of variances was not met for resilience. Besides, the sample did not follow a multivariate normal distribution. Since several major assumptions were breached, both Pillai’s trace and Wilk’s Ʌ are reported here. The details of the assumption checks are included in the supplementary material.
The results indicate a significant difference in resilience and ASMHS across the four latent profiles of ATMHP, Pillai’s Trace = .23, Wilk’s Ʌ = .77, F (6, 1120) = 25.31, p < .001, partial η² = .11. The test of between-subjects effects shows significant differences for both resilience (F (3, 560) = 14.83, p < .001, partial η² = .07) and ASMHS (F (3, 560) = 38.74, p < .001, partial η² = .17). Given the significant Levene’s test for resilience, Welch’s test was also conducted for robustness. The results confirmed statistically significant differences in resilience across the four profiles, Welch’s F (3, 246.70) = 14.83, p < .001.
The post hoc tests with Bonferroni corrections showed that the Low Stigma group had higher resilience than the External Stigma (MD = 5.86, p < .001) and the High Stigma (MD = 3.00, p = .01) groups. Additionally, the Moderate Stigma group showed higher resilience than the External Stigma group (MD = 4.50, p < .001). Similarly, the Low Stigma group reported more favorable ASMHS than the External Stigma (MD = 4.66, p = .01), Moderate Stigma (MD = 10.34, p < .001), and High Stigma (MD = 15.94, p < .001) groups. Also, participants in the External Stigma group held more favorable ASMHS than those in the Moderate Stigma group (MD = 5.68, p = .007).
Multinomial Logistic Regression
A multinomial logistic regression was conducted to identify variables that significantly correlated with membership in the latent profiles of ATMHP. The High Stigma group (profile 4) was considered the reference category. This enabled comparisons to identify factors contributing to lower stigma. Hypothesized correlates included sociodemographic variables, mental health-related variables, resilience, and ASMHS.
The overall model was statistically significant, χ2 (54) = 232.825, p < .001, indicating that the final model significantly improved upon the baseline. The model has moderate explanatory power with Cox and Snell R2 = .338, Nagelkerke R2 = .365, and McFadden R2 = .157. The log-likelihood tests reported in Table S2 in the supplementary material indicate that reliance on religion and social satisfaction were the only significant sociodemographic correlates of the model. Both psychological variables, resilience and ASMHS, significantly improved the model fit. None of the mental health-related variables emerged as significant correlates of the model in the log-likelihood tests.
However, parameter estimates shown in Table 3 display two mental health-related variables with local effects on specific profiles despite not showing an overall effect on the model. Among these, people with accessibility to mental health care had lower odds of being in the low stigma (Profile 1; B = −.68, p = .044, Exp (B) = .505) and moderate stigma (Profile 3; B = −.81, p = .024, Exp (B) = .44) groups than the high stigma group. People with greater mental health awareness had higher odds of membership in the external stigma group (Profile 2; B = .376, p = .030, Exp (B) = 1.456) than the high stigma group. Among the sociodemographic variables, reliance on religion contributed to lower odds of membership in the low stigma group (B = −.29, p = .006, Exp (B) = .74) than the high stigma group. ASMHS emerged as the most consistent correlate of profile membership. More favorable ASMHS were associated with higher odds of belonging to profiles with lower stigma. Interestingly, social satisfaction and resilience were not associated with membership in specific profiles despite contributing to the overall model fit. Table 4 summarizes the differences between the four latent profiles.
Parameter Estimates for Significant Correlates.
Note. Profile 4, High Stigma group is the reference category.
Summary of Latent Profiles.
Note. The subscales of ATMHP include attitudes, external shame, internal shame, family-reflected shame, and self-reflected shame.
Discussion
The present study identified four latent profiles for ATMHP in a sample of Indian adults and examined how they differed across resilience and ASMHS. Further, the findings revealed specific correlates of membership in these profiles.
The four latent profiles were named based on their relative scores on the five factors of ATMHP. These were Low Stigma, External Stigma, Moderate Stigma, and High Stigma. Scholars, like Loch et al. (2014), have found four profiles for stigma toward patients with schizophrenia in the Brazilian general population. These are “no stigma,” “labelers,” “discriminators,” and “unobstrusive stigma.” These profiles primarily distinguish participants by cognitive and behavioral aspects of stigma. However, the profiles in the present study foreground the affective component through shame. Besides, the External Stigma profile, with higher scores on external aspects such as attitudes and external shame than on internal shame and reflected shame, was particularly distinctive in this study. Such a pattern has not been reported in similar classifications of stigma into high, moderate, and low levels (e.g., Da Silva et al., 2021; Ho et al., 2018; Loch et al., 2013).
The prominence of external over internal shame in this profile conforms with the collectivistic expression of shame described by Gilbert et al. (2007). These authors explain how shame operated through the idea of izzat (honor) among South Asians. Disturbances to honor can result in external, internal, and reflected shame. Nevertheless, honor and its disruptions are often understood through external feedback. In this context, shame stemming from what others think about one’s mental health problems may become more important than internal or reflected shame. The cultural significance of external shame is reflected in stigma manifested through concerns over marital prospects (Raghavan et al., 2023).
Both resilience and ASMHS differed across the four profiles. Resilience was higher for the Low Stigma group than for the External Stigma and High Stigma groups. This finding aligns with previous studies by Crowe et al. (2016) and Post et al. (2021), who highlighted a negative association between stigma and resilience. Similarly, the Low Stigma group had the most favorable ASMHS among the four profiles. This is consistent with the extant literature, which underscores a negative association between ATMHP and ASMHS (e.g., Alluhaibi & Awadalla, 2022).
Notably, resilience was lower for the External Stigma group than the Moderate Stigma group, suggesting a pronounced influence of external stigma on resilience. Crowe et al. (2016) suggested that stigma hindering help-seeking might explain reduced resilience. However, the External Stigma group demonstrated more favorable ASMHS than the Moderate Stigma group. An alternative explanation is that external stigma might interfere with internal protective factors. This interpretation is supported by King et al. (2024), who noted how stigma directly undermines resilience by reducing self-esteem and self-efficacy.
The multinomial logistic regression model revealed that favorable ASMHS consistently associated with higher odds for membership in profiles with lesser stigma. Concurring with scholars like Shahwan et al. (2020), this finding maintains the association between lower stigma and favorable ASMHS. Among the sociodemographic variables, reliance on religion for coping correlated with lower odds for belonging to the Low Stigma group. Angelin et al. (2025) attributed this to religious etiologies that reinforce stigma, like the doctrine of Karma in India, which explains mental illnesses as caused by past sins. However, Zieger et al. (2016) found contrary evidence associating strong religious beliefs with lower perceived stigma in India. Nonetheless, the authors caution that their study investigated perceived and not actual stigma. They note that religious beliefs espousing an ideal society deter people from perceiving higher levels of stigma.
Among the mental health-related variables, accessible mental health care significantly correlated with lower odds for membership in the Low and Moderate Stigma groups. This suggests that mere accessibility does not warrant stigma reduction. In agreement with this finding, Weaver et al. (2023) note that stigmatizing attitudes pose a more substantial barrier to help-seeking despite increasing access in India. It is important to note that accessibility was not a significant correlate for the External Stigma group. However, mental health awareness was associated with higher odds of being in this group. This finding aligns with Kroska and Harkness’s (2021) experimental outcome that showed how targeting awareness only addresses personal stigma and not its external aspects.
The present study identifies person-centered latent profiles of ATMHP among the Indian population. The findings highlight how public stigma may operate independently of internalized stigma and call for revising stigma-reduction interventions. Although the study was exploratory, the differences in resilience and ASMHS across these profiles may inform policy and clinical practice. Furthermore, the correlates of these profiles suggest that targeting attitudinal change remains important despite structural interventions, such as improving accessibility. While prior work in low- and middle-income countries (e.g., Ahad et al., 2023) has emphasized structural changes to reduce stigma, the present study underscores the importance of complementing these initiatives with interventions that target attitudes. This suggests that attitudinal determinants of stigma may operate similarly across different contexts, highlighting the continued global relevance of attitudes and awareness-based interventions.
Limitations, Strengths, and Future Directions
The present study has a few limitations. The use of a cross-sectional design with non-probabilistic, web-based sampling produced a sample that leaned toward younger, educated, and digitally connected individuals. This limits the generalizability of the findings. Future studies may use different sampling techniques to improve representativeness. Additionally, the key variables were measured using standardized self-report measures, which may introduce social desirability bias, particularly on topics such as stigma. Studies using implicit measures and qualitative methods are encouraged to supplement these findings and explore them in greater detail. Finally, the study is situated within India’s complex sociocultural background, which uniquely shapes the experience of stigma. While this strengthens ecological validity and extends the psychological literature beyond WEIRD populations, it is important to cross-validate these findings in other cultural contexts.
Method-wise, the current study used an exploratory LPA. Like all LPAs, profile membership is probabilistic, and a certain degree of classification uncertainty is inherent. Although statistical and theoretical aspects guided the model selection, replication with independent samples is required to ensure the stability of the profiles. Additionally, the sample did not meet the normality and homogeneity assumptions required for the multinomial regression. While robust test statistics were used, the findings should still be interpreted with caution. Thus, the findings of the study must be supported with further research.
Despite these limitations, the present study makes several meaningful contributions. Primarily, it offers a novel, person-centered insight into stigmatizing ATMHP in a non-Western context. Additionally, this study examines factors that are associated with the constellation of stigma among individuals. These findings hold crucial theoretical and practical relevance, particularly for interventions to reduce stigma toward mental health problems.
Conclusion
The present study highlights how stigma is often layered through psychological and sociocultural factors. The presence of different levels and expressions of stigma calls for a more contextualized and tailored approach toward stigma reduction, especially in lower and middle-income countries. Additionally, improving ASMHS and building resilience may help reduce stigma toward mental health. Accordingly, these findings may inform mental health policy, interventions, and practice.
Supplemental Material
sj-docx-1-isp-10.1177_00207640261468250 – Supplemental material for Latent Profiles and Correlates of Mental Health Stigma in India
Supplemental material, sj-docx-1-isp-10.1177_00207640261468250 for Latent Profiles and Correlates of Mental Health Stigma in India by Ananda Krishnan and Amrita Deb in International Journal of Social Psychiatry
Footnotes
Acknowledgements
The authors would like to thank everyone who participated in this study. Additionally, we extend our gratitude to the Knowledge Resource Centre of IIT Hyderabad for providing access to relevant articles and resources. Finally, we are grateful to the University Grants Commission for funding this research.
Funding
The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: University Grants Commission, India
Declaration of Conflicting Interests
The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
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References
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