Notes & Communications

Bennett P. D. , and Kassarjian H. H. (1972), Consumer Behavior, Englewood Cliffs, NJ: Prentice-Hall, Inc.

Bernstein B. (1961), “Social Class and Linguistic Development: A Theory of Social Learning,” in Education, Economy and Society, Halsey A. H. , eds., New York: Free Press.

Biehler R. F. (1976), Child Development: An Introduction, Boston: Houghton Mifflin Company.

Donahue Thomas R. , Meyer Timothy P. , and Henke Lucy L. (1978), “Black and White Children: Perceptions of TV Commercials,” Journal of Marketing, 42 (October), 34–40.

Schell Robert E. , Calhoun James F. , Falkner Frank , Hill John P. , McCall Robert B. , Moore Bert , Williams Joy , Neiswender Margaret , Scarr-Salapatek Sandra , Schimmel Solomon , Schriebman Laura Ellen , Slobin Dan I. , Stevens-Long Judith , and Underwood Bill (1975), Developmental Psychology Today, New York: Random House.

Lewontin R. C. (1974), The Genetic Basis of Evolutionary Change, New York: Columbia University Press.

Nei M. , and Roychoudhury A. K. (1974), “Genetic Variation Within and between the Three Major Races of Man, Caucasoids, Negroids, and Mongoloids,” American Journal of Human Genetics, 26, 421–443.

Nei N. H. , Hull C. H. , Jenkins J. G. , Steinbrenner K. , and Bent D. H. (1975), Statistical Package For the Social Sciences, 2nd Ed., New York: McGraw-Hill.

Silverstein B. , and Krate R. , (1975), Children of the Dark Ghetto: A Developmental Psychology, New York: Praeger Publishers.

Bristol-Myers (1975), 85 FTC Decisions 688.

Crown Zellerbach (1957), 54 FTC Decisions 769.

Federal Trade Commission (1979a), Rules of Practice.

Federal Trade Commission (1979b), “Report of the Presiding Officer on Proposed Rule on Advertising for Over-the-Counter Antacids,” Public Record No. 215-56 (November).

Morgan Fred W. (1979), “The Admissibility of Consumer Surveys as Legal Evidence in Courts,” Journal of Marketing, 43 (Fall), 33–40.

Sun Oil (1974), 84 FTC Decisions 247.