Book Review: Advances in International Marketing

Cavusgil S. Tamer (1986), book review, Journal of Marketing, 50 (April), 119–20.

Hakansson Hakan ed., (1982), International Marketing and Purchasing of Industrial Goods: An Interaction Approach. New York: John Wiley & Sons, Inc.

Porter Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press.

Rogers Everett (1962), The Diffusion of Innovations. New York: The Free Press.

Turnbull Peter , and Paliwoda Stanley J. , eds. (1984), Proceedings Research Developments in International Marketing. Manchester, England: UMIST/IMP Group.

Turnbull Peter , and Valla J. P. , eds. (1986), Strategies for International Industrial Marketing. Beckenham: Croom Helm.