BennettPeter D. and MandellRobert M. “Prepurchase Information Seeking Behavior of New Car Purchasers—The Learning Hypothesis,” Journal of Marketing Research, 6 (November1969), 430–3.
2.
BergfeldAlbert J., EarleyJames S., and KnoblochWilliam R.Pricing for Profit and Growth, Englewood Cliffs, N.J.: Prentice-Hall, 1962.
3.
BrownF. E. “Price Image Versus Price Reality,” Journal of Marketing Research, 6 (May1969), 185–91.
4.
BrownF. E. “Price Perception and Store Patronage,” Proceedings. Fall Conference, American Marketing Association, 1968.
5.
StaffordJames E. and EnisBen M. “The Price-Quality Relationship: An Extension,” Journal of Marketing Research.6 (November1969), 456–8.
