Abstract
In the process of green transformation under the context of the digital economy, stakeholders such as the government, producers, and consumers find it difficult to reach an effective consensus in the game process due to differences in their interest appeals. This study constructs a tripartite stochastic evolutionary game model among the government, producers, and consumers, and analyzes the evolutionary stable strategies and evolutionary processes of the three parties. The research finds that: The existence of stochastic disturbance factors will affect the evolutionary path and slow down the speed at which the three parties evolve to stable strategies. During the strategy evolution process, supply–demand imbalance phenomena will exist. Market product circulation volume has a significant impact on strategy selection, and differences in product circulation volume under different strategy combinations will directly affect the strategy selection process. In terms of digital green transformation input costs, producers are mainly affected by their own transformation costs, while consumers are affected not only by their own transformation costs but also by producers’ transformation investments. The development of the digital economy can reduce the difficulty for producers and consumers to evolve toward digital green strategies, and sensitivity to emission reduction effects is also an important factor influencing strategy selection. Therefore, the government should formulate reasonable subsidy–penalty policy combinations, dynamically regulate market product circulation volume, implement differentiated incentives for different industries and groups, and promote supply–demand synergy toward the evolution of digital green strategies.
1. Introduction
Against the background of increasingly severe global climate change and resource–environment constraints, traditional high-energy-consuming industries face multiple challenges. According to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change, global greenhouse gas emissions continue to grow, and climate change has significant impacts on ecosystems and human society. 1 Taking China as an example, as the world’s largest manufacturing country, driven by the “dual carbon” goals, traditional high-energy-consuming enterprises face severe pressure for green transformation. In practice, governments need to balance fiscal pressure with transformation incentive effects in policy design.2,3 In particular, when the participation rate of producers and consumers in digital construction is low, governments face higher regulatory costs and need to invest more resources in environmental monitoring, market supervision, violation penalties, etc., making policies difficult to implement effectively in practice. Producers face the dilemma of weighing high costs against various uncertainty factors in their decisions on whether and how to adopt digital technologies and green technologies.4,5 As the main implementers of digital green transformation, producers need to bear the upfront input costs and transformation risks of technological upgrading, equipment renovation, and personnel training. Consumers’ willingness to pay for green products is influenced by green awareness and market recognition, 6 but with the empowerment of digital technology, consumers can more conveniently obtain green product information and enjoy higher-quality green products and services, thereby becoming the main beneficiaries of digital green transformation. This asymmetric structure of “producers bearing more responsibilities while consumers gaining more benefits” makes how to design policy instruments to incentivize producers to transform proactively while mobilizing consumers’ enthusiasm for green consumption a core challenge in achieving strategic coordination among the three parties. More complicatedly, this multi-agent game process is continuously influenced by various uncertainty factors such as market fluctuations, policy changes, and technological iteration speed.7,8 How to achieve strategic coordination among government, producers, and consumers in such a dynamic and complex environment becomes a key issue for accumulating theoretical support for green transformation practice.
The rapid development of the digital economy provides new possibilities for resolving the above challenges. According to statistics, China’s digital economy reached 50.2 trillion yuan in 2022, accounting for 41.5% of gross domestic product (GDP), and in 2023, China’s digital economy reached 53.9 trillion yuan, accounting for 42.8% of GDP. 9 Digital green construction is a complex behavioral process involving technology adoption and capability enhancement, and its direct quantification is highly challenging. However, this behavior can be characterized through a series of observable manifestations: for producers, digital green construction behavior is manifested in that digital technologies such as the Internet of Things, big data, and artificial intelligence can help enterprises optimize resource allocation, reduce emission reduction costs, and improve employee work efficiency. For example, in manufacturing, through finite element simulation technology combined with intelligent algorithms such as genetic algorithms and particle swarm optimization, multi-objective optimization of product design can be achieved, improving product performance while reducing material consumption and energy costs,10,11 and increasing the market penetration rate of green products through precision marketing.12,13 For consumers, digital green construction behavior is manifested in the empowerment of digital technology on consumption decisions, reshaping the interaction between producers and consumers, promoting the popularization of green consumption concepts, and further facilitating producers’ green innovation practices. 14 For regulators, digital green construction behavior is manifested in the enhancement of governance capabilities by digital technology, which has improved the government’s overall environmental governance capacity, 15 such as real-time monitoring of carbon emissions through big data platforms. These empowerment effects have shown initial results in practice: high-energy-consuming industries improve total factor productivity through digital transformation and achieve emission reduction goals by enhancing innovation investment and improving management efficiency; 16 cross-border e-commerce platforms utilize blockchain technology to construct product traceability frameworks, achieving full-chain traceability of products from production to consumption. 17 However, how to achieve strategic coordination among the three parties in a complex environment where multiple factors such as digitalization level, policy instrument combinations, and market uncertainty are intertwined still lacks systematic theoretical guidance.
Academic research on green transformation issues has been relatively abundant. In terms of policy instruments, policy tools such as subsidies and carbon taxes effectively guide producers toward green transformation. 18 In high-carbon emission industries, the coordination of economic benefits and carbon emission reduction goals can be achieved through optimizing decision indicators, but the optimal implementation timing is constrained by multiple factors, 19 and policy implementation effects are often influenced by multi-party interactions. 20 The role of social cost internalization on production efficiency and social welfare has also received widespread attention. 21 The constraints of multiple factors such as property rights protection, financing constraints, and market perception capabilities have also been systematically analyzed. 22 The application of digital technology is considered capable of reducing carbon emission costs, decreasing carbon emissions, and enhancing environmental governance capacity, 23 and consumer behavior also plays an important role in environmental governance.24–26
At the methodological level, evolutionary game theory has been widely applied to environmental governance and emission reduction strategy optimization analysis due to its ability to characterize the dynamic strategy adjustment process of boundedly rational agents.27–29 In terms of game players, existing research covers various frameworks such as government–enterprise two-party games 30 and government–enterprise–public three-party games. 31 In recent years, stochastic evolutionary game models have begun to receive attention, with researchers introducing stochastic disturbance terms to characterize the impact of internal and external factors such as market fluctuations, natural disasters, and unexpected events on strategy evolution.7,32 These studies provide important references for the methodological choices of this paper.
Although existing research has laid the foundation for understanding the multi-agent interaction mechanisms of green transformation, there are still many deficiencies: the embedding of digital economy elements in green transformation game models is not yet systematic, and existing research mostly treats the digital economy as an exogenous variable, focusing on its unidirectional impact on production costs or consumption behavior. Table 1 summarizes the research content and methods of previous related studies, emphasizes the existing research progress in this field, and aims to fill the relevant research gaps.
Summary of representative literature.
As shown in Table 1, previous contributions have provided an important foundation for understanding the roles of government, producers, and consumers in green transformation in multi-agent systems. However, no research has quantified the level of digital economy development into the model, and there is a lack of systematic analysis on policy instrument design for digital transformation. The impact mechanism of uncertainty factors on digital green transformation strategy evolution in the context of the digital economy remains unclear, with a lack of theoretical analysis and empirical or simulation evidence. Few studies provide a framework to systematically characterize the complexity of multi-agent interaction mechanisms in uncertain environments under the digital economy context. This study contributes to bridging this gap.
Based on the above research gaps, the research motivation and objectives of this paper are as follows:
Research motivation: In existing research, deterministic three-party games ignore uncertainty, stochastic two-party games cannot characterize supply–demand linkage, and traditional environmental regulation has not incorporated digital economy elements, making it difficult to systematically answer the practical question of “how governments coordinate tripartite green transformation in the face of uncertainty under the digital economy context.”
Research objectives: To reveal the strategy evolution mechanisms of government, producers, and consumers in uncertain environments and identify the interaction effects between digital economy development level and uncertainty factors. Specifically, three key questions are addressed: (1) How does the digital economy development level affect the equilibrium path of tripartite strategy selection? (2) At a certain digitalization stage, how do factors such as market commodity circulation volume and transformation input costs affect strategy evolution? (3) How do uncertainty factors affect the stability of strategy evolution? How should policymakers adjust strategy combinations?
The remainder of this paper is organized as follows: Section 2 constructs the three-party evolutionary game model; Section 3 conducts evolutionarily stable strategy (ESS) analysis; Section 4 constructs and analyzes the three-party stochastic evolutionary game model; Section 5 performs simulation analysis of the model; and finally, Section 6 concludes the paper.
2. Model description
In the context of the digital economy, how to reduce carbon emissions and achieve sustainable development has become a topic of great concern for all countries around the world. Reducing carbon emissions involves coordinated interactions among multiple parties, including the government, producers, and consumers. Traditional studies mostly focus on the bilateral interaction between the government and producers, or consider consumers as passive recipients, ignoring the fact that consumers are also an indispensable part in energy conservation and emission reduction efforts, and also neglecting the role of digital factors. Therefore, this paper constructs a three-party evolutionary game model including the government, producers, and consumers (as shown in Figure 1) and introduces the Digital Economic Development Index, which represents the current level of digital development, into the model. This is significantly different from previous research perspectives.

Game relationship and organizational framework.
The Digital Economic Development Index of digital development level is derived from the initial letters of the four dimensions: Technology (T), Industry (I), Market (M), and Governance (G) (TIMG Index). Any year can be set as the base year to evaluate the digital progress after that year, thereby enabling cross-period comparative analysis. 33
2.1. Model parameter description and model assumptions
The tripartite game model is a complex dynamic system. The model constructed in this paper belongs to a three-party two-strategy evolutionary game, in which the government, producers and consumers all face a pair of mutually exclusive strategic choices.
(1) Government: When choosing between “supporting digital green transformation” and “not supporting digital green transformation,” the probabilities of strategy selection are
(2) Producer: When choosing between “digital green production” and “traditional production,” the probabilities of choosing each strategy are
(3) Consumer: When choosing between “digital green consumption” and “traditional consumption,” the probabilities of making the strategic choice are
To reasonably apply the evolutionary game theory method to analyze the optimal choice strategies among the government, producers and consumers, the following assumptions are proposed:
To sum up, the model parameters and their corresponding meanings are shown in Table 2.
Parameter introduction.
2.2. Profit characterization and replication dynamic equation
Based on the above parameter descriptions and the depiction of benefits, the payoff matrix of this three-party evolutionary game model can be obtained, as shown in Table 3.
Revenue matrix.
Among them:
When the government decides to support digital transformation, the expected benefit is
When producers choose to support digital green production, the expected return is
When consumers choose digital green consumption, the expected benefit is
According to the replication dynamic equation theory proposed by Taylor and Jonker, 36 this study constructed a strategy evolution equation system for the three main entities—the government, producers, and consumers. When the return of a certain strategy is higher than the average return of the group, the proportion of the group choosing that strategy will gradually increase; conversely, when the return of the strategy is lower than the average return of the group, the proportion of the group choosing that strategy will decrease. Based on the framework of the replication dynamic equation theory, the replication dynamic equations for the three types of entities—the government, producers, and consumers—are as follows:
3. Analysis of evolutionary strategy stability
To analyze the equilibrium points of the model and their stability, let
According to Lyapunov’s first theorem, the stability of the system can be determined by analyzing the real part signs of the eigenvalues of the Jacobian matrix. Based on the replicated dynamic equation system constructed by Equation (4), the Jacobian matrix J of the system can be obtained. This matrix can reflect the local stability characteristics of the system near the equilibrium point. Its specific form is as follows:
Among them:
By making model assumptions and solving the characteristic equation
Real part symbol.
As shown in Table 3, the system may have stable points
4. Three-party stochastic evolutionary game model
4.1. Stochastic disturbance factors
Traditional evolutionary game theory simulates strategy evolution through deterministic replicator dynamics equations:
where
This paper adopts Gaussian white noise to characterize parameter stochastic disturbances, with the following practical basis: uncertainty in digitalized green transformation stems from the combined effects of multiple heterogeneous factors. According to the central limit theorem, when a large number of independent or weakly correlated disturbances accumulate, their sum approaches a normal distribution. While real-world technological uncertainty, market uncertainty, policy uncertainty, and external shocks are difficult to model individually, their combined effects can be measured by noise intensity. Lower noise intensity indicates relative environmental stability, while higher noise intensity indicates multiple environmental uncertainties.
Following the research, 37 stochastic disturbance terms are introduced into the evolutionary game model, and the modified replicator dynamics equations are as follows:
Here,
4.2. Analysis of the existence and stability of equilibrium solutions
From Equations (8)–(10), it can be seen that when
Suppose there exists a continuously differentiable function
(1) If there exists a positive constant
(2) If there exists a positive constant
Among them:
According to Lemma 1, the stability criteria for Equations (8)–(10) can be obtained.
(2)
When
Since the sign of
When
When
(2) Let
Since the sign of
When
When
(2) Since
(2) When
Corollaries1–3 indicate that, when condition (1) is satisfied, Equations (8)–(10) exhibit zero-order moment exponential stability, a unique evolutionarily stable strategy exists within the system, and the system tends to favor the non-green strategy. Conversely, when condition (2) is satisfied, Equations (8)–(10) are not exponentially stable in the zero-order moment sense, and the system tends to select the green strategy. Moreover, strategy selection is influenced not only by intrinsic factors, but also by uncertainties; both types of factors affect the strategic choices of the players in the game.
4.3. Numerical solution of the stochastic evolutionary game model
Since Equations (8)–(10) are nonlinear SDEs and their analytical solutions cannot be obtained directly, numerical methods are employed in this paper to obtain approximate solutions, specifically using the stochastic Taylor expansion method. 40 For the Itô stochastic differential Equation (11), the higher-order Milstein method is used to obtain:
where
5. Numerical simulations
To verify the previous theoretical analysis, further analyze the evolutionary trend of the system, intuitively demonstrate the stable results of system evolution, and validate the dynamic evolutionary behavior, stability characteristics, and parameter sensitivity of the system under given parameter conditions, this study employs numerical simulation methods for analysis. Python simulation is used to simulate the dynamic evolutionary process of strategy selection by three participants under different initial states.
Sterman 41 pointed out that model simulation is not about complete realization of reality, but about the degree to which it reveals system behavior and patterns of change. Regarding the setting of model parameters, accurate data are often lacking in many cases, and evolutionary game models primarily focus on overall system behavioral trends and the impact of intermediate parameter changes on the system. 42 To further analyze the strategy selection of the government, producers, and consumers in the game, this paper refers to the assignment methods in references43,44 to assign values to the variables involved in the model.
5.1. Simulation analysis of evolutionary game strategy stability
(1) The following parameters are selected for simulation:
(2) The following parameters are selected for simulation:
(3) The following parameters are selected for simulation:
(4) The following parameters are selected for simulation:

Evolutionary results of equilibrium point

Evolutionary results of equilibrium point

Evolutionary results of equilibrium point

Evolutionary results of equilibrium point
The simulation results indicate that, influenced by the stochastic disturbance intensity, the behavioral strategies of the government, producers, and consumers exhibit obvious fluctuation characteristics during the evolutionary process. The stability of this system’s evolutionary process shows a significant negative correlation with the stochastic disturbance intensity, that is, the greater the degree of stochastic disturbance, the more unstable the evolutionary process of each agent in the system. Furthermore, the increase in stochastic disturbance intensity significantly prolongs the time required for the system to reach convergence. Under high-intensity noise, the system may even have difficulty stably converging to the desired equilibrium, indicating that when external uncertainty exceeds a certain threshold, relying solely on spontaneous market forces may be insufficient to achieve stable transformation. It is noteworthy that when the strategy proportion of producers or consumers approaches zero, the fluctuation amplitude of the curve also decreases substantially. This stems from the noise form adopted in the model being
From a practical perspective, the government’s choice of different planning strategies, the varying difficulty of implementing digital low-carbon transformation in different types of enterprises, differences in environmental awareness among different consumer groups due to variations in age, income, and education level, and differences in individuals’ acceptance of digital green consumption all generate stochastic disturbances in the strategy selection process. Any change in decision-making can easily disrupt the overall situation. To prevent strategy selection from failing to flow toward the ideal state, all agents should actively take measures to reduce stochastic disturbance intensity. If producers and consumers tend to adopt passive strategies, then no matter how intense the policy regulation or market stimulation, the actual effectiveness will be significantly weakened. Therefore, policymakers and industry managers should establish medium- to long-term strategic roadmaps, implement differentiated strategies for different agents, attach importance to the proactivity and stability of industry decisions, and avoid taking intervention measures only when the market tends toward passivity.
5.2. Impact of parameters on the evolutionary path of strategies
5.2.1. Producer–consumer equilibrium strategy and the impact of commodity circulation volume under different strategies on strategy selection
To further explore the impact of market commodity circulation volume on strategy selection, heatmaps of

The influence of commodity circulation volume on strategy selection.
From the simulation results of the model, it can be observed that the coefficient
5.2.2. The impact of digital low-carbon transformation investment costs on the strategic choices of producers and consumers
To further explore the impact of low-carbon transformation input costs on strategy selection, heatmaps are plotted regarding the producers’ input cost for digital green transformation and the consumers’ input cost for digital transformation under initial states [0.2, 0.2, 0.2], [0.5, 0.5, 0.5], and [0.8, 0.8, 0.8], showing the strategies of producers and consumers at different transformation input costs. Among them, the area close to 1 represents the digital green strategy, while the area close to 0 represents the non-digital traditional strategy, and the evolutionary results are shown in Figure 7. Let

Cost input and final strategy choice for green transformation.
From the model simulation results, the following observations can be made: First, the producers’ strategy is highly sensitive to their own transformation cost input
5.2.3. The relationship between the sensitivity of emission reduction effect and the level of digitalization
To investigate the relationship between emission reduction sensitivity coefficient

The influence diagram of

The influence diagram of

The influence diagram of
From the simulation results of the model, it can be observed that the Digital Economic Development Index
6. Conclusion and prospect
6.1. Conclusion
To deeply analyze the behavioral strategic relationships among multiple agents under the broad context of the digital economy, this paper establishes a tripartite evolutionary game model among the government, producers, and consumers. By introducing the digital economy development index, which represents the level of digital economy development, into the model, comprehensively considering the product circulation volume when the strategy choices of producers and consumers are the same or different, and combining multiple factors such as carbon tax, carbon emissions, sensitivity to emission reduction effects, and stochastic disturbances, this paper deeply analyzes the evolutionary trajectories and stable states of strategy selection by game participants. Through data simulation, the following conclusions are obtained:
(1) Stochastic disturbance intensity has a significant impact on system stability:
Stochastic disturbance factors slow down the speed at which strategic agents evolve to stable strategies. The greater the stochastic disturbance intensity, the slower the speed at which game players evolve to stable strategies.
(2) Product circulation volume plays a critical role in final strategy selection:
The impact coefficient k on product circulation volume is a key factor determining the strategies of both parties; The low initial participation stage is highly sensitive to the k value, while the influence of the k value weakens in the high initial participation stage.
(3) The constraining effect of cost input on strategy selection: Producers’ cost input is highly sensitive to the strategy selection of both producers and consumers; Consumers’ cost input has limited impact on producers’ strategy selection.
(4) The synergistic mechanism between digital development and sensitivity to emission reduction effects: The digital economy development index A high level of digitalization can reduce the demand for sensitivity to emission reduction effects, and vice versa; Under different cost structures, the system exhibits different phase transition characteristics.
6.2. Contribution and application
In terms of methodological generalization, this paper employs SDEs and the Milstein high-order numerical method. By adding noise to the three parties, it simultaneously examines the impact of changes in internal factors and external factor influences faced by the government, producers, and consumers on the system’s evolutionary path. The model framework proposed in this paper has strong potential for cross-disciplinary application. For instance, in energy transition, it can be applied to the renewable energy adoption game among regulatory authorities–power generation enterprises–electricity users; in supply chain sustainability, it can be applied to the green supply chain game among certification agencies–suppliers–brand owners. The core logic of this method has universal applicability; in the environmental domain, it can be used to study the behavioral evolution of government–emitting enterprises–green consumers under carbon reduction policies; in the economic field, it can be applied to multi-agent collaborative problems in industrial digital upgrading. The strategy evolution conditions and policy tool combinations identified by the model can provide theoretical basis for formulating transformation policies in these fields.
6.3. Recommendations
Based on the above research conclusions and actual conditions, this paper proposes the following recommendations: (1) When formulating policies, the government should comprehensively consider the synergistic effect of explicit policy instruments (such as subsidies and corresponding penalties) and implicit influencing factors (such as reputation gains and credibility losses), and through scientifically designed policy combinations and optimized reward and punishment mechanisms, ensure the comprehensiveness and sustainability of policy effects; (2) improve the market monitoring system, and through regular surveys and data analysis, systematically assess costs and prices, product circulation and supply–demand matching, to better respond to the impacts brought by external uncertainties; (3) establish cost-sharing mechanisms. For producers, implement differentiated fiscal subsidies based on enterprise scale and industry characteristics; for consumers, reduce user costs through price subsidies and consumption vouchers; (4) strengthen the construction of digital infrastructure and related technical training, enhance market entities’ cognition and application capabilities of digital technologies, and promote the deep integration of digitalization with relevant industries.
6.4. Limitations and future work
The limitations of this study lie in the fact that, as a new form of economic development, the digital economy not only permeates multiple economic activity links such as production, circulation, and consumption but is also closely related to various aspects such as technological innovation, industrial upgrading, and efficiency improvement. However, this paper primarily focuses on the impact of digital economy development on carbon emissions and has not yet fully considered its role in enhancing production efficiency, strengthening consumption capacity, and other aspects. Future research can further consider constructing a more complete theoretical framework to deeply explore the impacts of digital economy development in more aspects including carbon emissions. The empirical validation of model assumptions needs to be strengthened. Limited by the data availability of digital green transformation, future research may consider collecting and organizing relevant data to empirically test the impacts of different strategies on market product circulation volume and subsidy structures, so as to enhance the model’s predictive capability and policy applicability. Meanwhile, consideration should be given to the impacts of different types of noise, in addition to Gaussian noise, on the evolutionary outcomes of game players in the system.
Footnotes
Author contributions
Dun Han: Conceptualization; Supervision; Funding acquisition; Writing—review and editing.
Yanyi Lu: Methodology; Formal analysis; Software; Writing—original draft.
Funding
The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: They appreciate partial funding from the National Natural Science Foundation of China (Grant Nos. 72403103 and 72243005).
Declaration of conflicting interests
The author declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
