Book Reviews : MARKETING FOR A FULL HOUSE by C. DeWitt Coffman edited by Helen J. Recknagel (School of Hotel Administration,Cornell University,Ithaca,New York 14850. 1972,380 pp.,$10.00
Available accessReview articleFirst published online July, 1974
Book Reviews : MARKETING FOR A FULL HOUSE by C. DeWitt Coffman edited by Helen J. Recknagel (School of Hotel Administration,Cornell University,Ithaca,New York 14850. 1972,380 pp.,$10.00