This article segments the air travel market based on consumer preferences for various combinations of the common attributes associated with airline fare plans. It also explores the sensitivity of members of each market segment to changes in the levels of each of the air travel attributes. The study complements the work of Ritchie et al. published in a 1980 issue of the "Journal ."
Dodd, R.W. (1980), "An Assessment of the Effectiveness of the Restrictions on Low Priced Air Fares,"Passenger and Aviation Economics Branch, Canadian Transport Commission, Hull, Quebec .
3.
Frank, Ronald E., William F. Massy and Yoran Wind (1972), Market Segmentation, Englewood Cliffs, N.J.: Prentice-Hall.
4.
Green, Paul E., and Donald S. Tull (1978), Research for Marketing Decisions , 4th ed., Englewood Cliffs, N.J.: Prentice-Hall, pp. 493-494.
5.
Green, Paul E. and Yoram Wind (1974), "New Techniques for Measuring Consumers Judgments of Products and Services," working paper, Wharton School, University of Pennsylvania.
6.
Johnson, R.M. (1974), "Tradeoff Analysis of Consumer Values,"Journal of Marketing Research, 11, 121-127.
7.
Lancaster, K. (1971), Consumer Demand: A New Approach , New York: Columbia University Press .
8.
Market Facts, Incorporated (1972), "A Model for Index of Air Service Quality," a report to the Canadian Transport Commission, Ottawa, Ontario.
9.
Ritchie, J.R.B., E.E. Johnston and V.J. Jones ( 1980), "Competition, Fares and Fences—Perspective of the Air Traveler,"Journal of Travel Research, (Winter), 17-25.
