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Segmentation for a Multiunit Restaurant Operation—Taking Location into Account When Advertising. Raymond S. Schmidgall,James W. Damitio,and A. J. Singh. Cornell Quarterly: Hotel and Restaurant Administration,vol. 38,no. 4,1997,pp. 56-61. Elsevier Science,P.O. Box 945,New York,NY 10010-3730. $75 annual subscription