Reflections on Contributing to a Discipline Through Research and Writing

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References

Stewart, David W. 2002. “Getting Published: Reflections of an Old Editor.” Journal of Marketing 66 (4): 1-6.

Summers, John O. 2001. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process.” Journal of the Academy of Marketing Science 29 (4): 405-415.

Varadarajan, R. 1996. “From the Editor: Reflections on Research and Publishing.” Journal of Marketing 60 (4): 3-6.