Global Shopping Center: New Dimensions and Strategies

Friedman Irving S. , “The New World of the Rich-Poor and the Poor-Rich”, Fortune, May 1975, pp. 244–252.

Root Franklin R. , “Toward an Enterprize Theory of International Marketing”, in George Risk, New Essays in Marketing Theory, (Boston: Allyn and Bacon Inc., 1971), pp. 361–377.

Adapted from Bartels Robert , Marketing Theory and Meta Theory. Prepared under the sponsorship of the American Marketing Association (Homewood, Ill: Richard D. Irwin Inc., 1970), pp. 254–296.

Linder Staffan , An Essay on Trade and Transformation (New York: John Wiley and Sons, 1961) and Michael Thomas “The Theory of Trade and Development Revisited” in George Risk, New Essays in Marketing Theory (Boston: Allyn and Bacon Inc., 1971), pp. 378-388.