Corrigendum

Tan, CK, Wang, J, Wangzhu, S, et al. (2020) The real digital housewives of China’s Kuaishou video-sharing and live-streaming app. Media, Culture & Society. https://doi.org/10.1177/0163443719899802

The author would like to clarify that a citation is missing in the second paragraph under “Commodified attention and the digital housewife” heading. The citation is in bold:

Indeed, the Internet’s economic model depends heavily on the relationships between users. Citing Evans and Wurster (1999), Jarrett (2003) writes that as more people get connected in a networked market, the value of being connected also increases, thus generating network economies of scale. This gain can be likened to how a fax machine appreciates in value after it establishes connections to other instruments and users (Evans and Wurster, 1999, cited in Jarrett, 2003). As a non-depletable resource of the Internet, information does not suffer from the problem of scarcity that afflicts other resources (Jarrett, 2003). Rather, it is driven by the law of increasing returns (Evans and Wurster, 2000, cited in Jarrett, 2003). Applied to zhibo apps, it means that once a company has recovered the cost of hosting and broadcasting the first digital video (individual users bear the costs of producing videos and live-streams), the marginal production cost increasingly approaches zero. Consequently, to paraphrase Jarrett (2003), significant economies of scale emerge, and returns dramatically increase when a zhibo app has sufficient users to absorb the sunk costs of production. Rather than suffering depreciation from a multiplicity of users, zhibo apps actually gain in value (Jarrett, 2003).

This has now been corrected.