This article examines the work of a publishing consultancy organization, based on the experience of such a collective consultancy group founded nearly two years ago. Work is undertaken for both commercial and non-profit making organizations, from one-man enterprises, to large international firms, professional societies and university presses. In addition to advice on the use of new technologies, there is need for specialist publishing help in three main areas: marketing and distribution; editorial; and contracts and copyright. The need for creating special courses for 'novice' publishers is discussed.