The purpose of this article is to illustrate the use of conference calls in the marketing classroom and to assess student reactions to conference calls as a teaching technique. The article also describes procedures and equipment used in setting up conference calls.
References
1.
Bridging the Distance (1978), University of Wisconsin-Extension Madison.
2.
Guseman, Dennis and Lee Dahringer (1976), "Effective Teaching Techniques: The Student's Perspective in the Intro Marketing Course," Marketing: 1776-1976 and Beyond, AMA Educators' Proceedings 1976, 540-43, Kenneth L. Bernhardt, ed.
3.
Johansen, R., M. McNulty and B. McNeal (1978), Electronic Education : Using Teleconferencing in Postsecondary Organizations, Institute for the Future , Menlo Park, California, (August).
4.
___, J. Vallee and K. Spangler (1977), The Camelia Report, Institute for the Future, Menlo Park, California, (February). Northwestern Bell, phone conversation, February 1980.
5.
" Realism Comes to the B-Schools" (1976), Business Week, (February 2), 30-31.
