The careers of marketing fellows from three AMA consortiums are tracked to gain information on degree completion, success in achieving tenure, publication records, and opinions about life in academe. The study replaces speculation on such topics with data, and thus should interest marketing educators, faculty recruiting committees, and those contemplating a Ph.D. degree, among others.
References
1.
Carsky, Mary L. , Ellen J. Kennedy, and Mary Ellen Waller-Zuckerman (1990). "Women Marketing Educators: Interests, Productivity, and Satisfactions."Journal of Marketing Education, Spring: 1-10.
2.
Chadwick, Kathy , and James Ward (1987). "Determinants of Consumer Satisfaction with Education."College and University, 62 (3): 236-246.
3.
Greer, Thomas (1981). Marketing Doctoral Dissertation Abstracts, 1980, Bibliography Series. Chicago: American Marketing Association.
4.
Hogan, Timothy (1981). "Faculty Research Activity and the Quality of Graduate Training."The Journal of Human Resources, 16 (3): 400-415.
5.
Julson, Marvin , and Neil Hulbert (1979). "When Executives Shift to Academic Careers."Business Horizons, 22: 21-31.
6.
Noe, Raymond A. (1988). "An Investigation of the Determinants of Successful Assigned Mentoring Relationships."Personnel Psychology, 41: 457-479.
7.
Sheeran, Lisa , and Donna Fenn (1987). "The Mentor System."INC., 9 (16): 138-142.
8.
Wheatley, John , and Lawrence Wilson (1987). "The Origin of Published Marketing Research in the 1980s." In American Marketing Association Summer Educator's Proceedings, edited by Susan P. Douglas and Michael Solomon. Chicago: American Marketing Association, pp. 260-265.
