If business schools were required to provide graduates with the ability to manage instead of ensuring that they just know about management, then curriculum design in the business schools would emulate veterinary or medical schools, rather than schools of economics or history, as they do now.
This article describes an attempt to address the issue of appropriate teaching methods and pedagogy in a marketing curriculum of a business school.
References
1.
Argyris, Chris (1994). "Good Communication That Blocks Learning."Harvard Business Review, July-August: 77-85.
2.
Argyris, Chris (1977). "Double Loop Learning in Organizations."Harvard Business Review, September-October: 115-125.
3.
Argyris, Chris (1991). "Teaching Smart People How to Learn."Harvard Business Review, May-June: 99-109.
4.
Cannon, J.P. , and J.N. Sheth (1994). "Developing a Curriculum to Enhance Teaching of Relationship Marketing."Journal of Marketing Education, 16 (2): 3-14.
5.
Chonko, Lawrence B. , and Marjorie J. Caballero (1991). "Marketing Madness, or How Marketing Departments Think They're in Two Places at Once When They're Not Anywhere at All (according to Some)."Journal of Marketing Education, 13 (1): 14-25.
Honey, P. , and A. Mumford (1986). Learning Styles Questionnaire. Maidenhead, U.K.: Ardingly House.
8.
Livingston, J. Sterling (1971). "Myth of the Well Educated Manager."Harvard Business Review, January-February: 79-89.
9.
Management Learning (1994). Special Issue on Advances in Management Education. 25 (2).
10.
Pedler, M. , ed. (1991). Action Learning in Practice. 2d ed.Aldershot, England: Gower Publishing.
11.
Revans, R. (1982). The Origins and Growth of Action Learning. Melbourne, FL: Robert E. Krieger Publishing; Bromley, England, and Lund, Sweden: Chartwell-Bratt.
12.
McGill, I. , and L. Beaty (1992). Action Learning: A Practitioner's Guide. London: Kogan Page.
