At 39 years of age, Dr. Charles C. Slater (Chuck) returned from industry to academic scholarship. In the next 15 years, until he finally succumbed to cancer in 1978, he accomplished what few scholars have in their lifetimes—the institutionalization of a branch of study. The Macromarketing Society, 30 years of the Journal of Macromarketing, and 34 years of the Macromarketing Conferences and their progeny all emerged as a result of his ability to excite other scholars to study and develop this field that he envisioned. He was a unique combination of visionary, enabler, and adventurer whose limitations even helped insure his legacy.
April, Jay E., David J. Rogers, Gilbert N. Hersh, and Charles C. Slater .1976. Consumerism-A neglected decision tool for solving nutrition problems in developing countries. In Marketing systems for developing countries: International Conference on Marketing Systems for Developing Countries, ed. Dov Izraeli, Dafna N. Izraeli, and Frank Meissner, 70-80. New York: Wiley.
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Buzzell, Robert D., and Charles C. Slater .1962. Decision theory and marketing management. Journal of Marketing 26:7-16. (Alpha Kappa Psi Award for the outstanding marketing article in 1962).
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Mainer, Robert, and Charles C. Slater .1964. Markets in motion. Harvard Business Review42:75-82.
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Markham, Jesse W., and Charles C. Slater .1966. Standards of competition and the food industries. In New ideas for successful marketing: Proceedings 1966 Summer conference, ed. John S. Wright and Jac L. Goldstucker, 19-45. Chicago, IL: American Marketing Association.
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Nason, Robert W., and Phillip D. White .1981. The visions of Charles C. Slater: Social consequences of marketing. Journal of Macromarketing1:4-18.
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Slater, Charles C.1956. Baking in America, Volume II: Market organization and competition. Evanston, IL: Northwestern University Press.
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---. 1957. Relevant management decisions in the integration of firms and functions. In Frontiers of marketing thought and science; proceedings 1957 winter conference, ed. Frank M. Bass, 186-190. Chicago IL: American Marketing Association.
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---. 1960. Marketing decision making: A management revolution under way. In Dynamic marketing in a changing world: Proceedings 1960 summer conference, ed. Robert S. Hancock, 173-177. Chicago IL: American Marketing Association.
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---. 1961. The most profitable market share objectives. Journal of Marketing25:52-7.
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---. 1965. Role of food marketing in Latin American economic development . In Marketing and economic development: Proceedings 1965 fall conference, ed. Peter D. Bennett, 30-7. Chicago, IL: American Marketing Association.
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---. 1968. Marketing processes in developing LatinAmerican societies. Journal of Marketing32:50-5.
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---. 1971. Modern marketing-The biased allocator of resources. In New essays in marketing theory, ed. George Fisk, 422-38. Boston: Allyn and Bacon.
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---. 1976. A catalyst for development. In Marketing systems for developing countries: International conference on marketing systems for developing countries, ed. Dov Izraeli , Dafna N. Izraeli, and Frank Meissner, 3-17. New York: Wiley.
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---. 1977. A theory of market process. In Macro-Marketing: Distributive processes from a societal perspective, ed. Charles C. Slater, 117-40. Boulder, CO: Graduate School of Business, University of Colorado.
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---. 1978. Macro-Marketing: Some speculation on directions and opportunities . In Research frontiers in marketing: Dialogues and directions: Proceedings 1978 educators conference, ed. Subhash C. Jain, 346-7. Chicago, IL: American Marketing Association.
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Slater, Charles C., Dorothy G. Jenkins, Laszlo A. Pook, and Lee D. Dahringer .1979. Easing transition in Southern Africa: New techniques for policy planning. Boulder, CO : Westview Press.
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Slater, Charles C., Donald Henley, John Wish, Vincent Farace, Lloyd Jacobs, David Lindley, Alfredo Mercado, and Michael Moran.1969. Market processes in La Paz, Bolivia . East Lansing, MI: Latin American Studies Center, Michigan State University.
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Slater, Charles C., and Frank H. Mossman .1967. Positive Robinson-Patman pricing. Journal of Marketing31:8-14.
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Slater, Charles C., and William G. Panschar .1958. Economic changes in the banking industry. Chicago, IL: American Bankers Association.
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Slater, Charles C., Harold Riley, Vincent Farace, Kelly Harrison, Ferdinando Neves, Alan Bogatay, Mark Doctoroff, Donald Larson, Robert Nason, and Thomas Webb.1969. Market processes in the Recife area of Northeast Brazil. East Lansing, MI: Latin American Studies Center, Michigan State University.
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Slater, Charles C., and Geoffrey Walsham .1975. A systems simulation model of the Kenyan economy. Omega: The International Journal of Management Science3:557-67.
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Slater, Charles C., Geoffrey Walsham, and Mahendra Shah.1977. A systems simulation of the developing Kenyan economy 1970-1978. Boulder, CO: Westview Press.
