Journal of Public Policy & Marketing Subject and Author Index 1999 (Volume 18)

Abstract

Subject Index

Advertising

1. Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?

Anu Mitra, Manoj Hastak, Gary T. Ford, and Debra Jones Ringold

Vol. 18, No. 1, 1999, 106–117

2. The Effects of Education and Information Source on Consumer Awareness of Diet-Disease Relationships

Mario F. Teisl, Alan S. Levy, and Brenda M. Derby

Vol. 18, No. 2, 1999, 197–207

3. Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue

Dhruv Grewal and Larry D. Compeau

Vol. 18, No. 1, 1999, 3–10

Affirmative Disclosure

4. Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective

Indrajit Sinha, Rajan Chandran, and Srini S. Srinivasan

Vol. 18, No. 1, 1999,37–51

Alcohol and Drugs

5. Effects of the Arizona Alcohol Warning Poster

David P. MacKinnon, Rhonda M. Williams-Avery, Kathryn L. Wilcox, and Andrea M. Fenaughty

Vol. 18, No. 1, 1999, 77–88

6. Tobacco Marketing Restrictions in the Multistate Attorneys General Settlement: Is This Good Public Policy?

Ross D. Petty

Vol. 18, No. 2, 1999, 249–257

Antitrust Issues

7. Econometric Analysis in FTC v. Staples

Jonathan B. Baker

Vol. 18, No. 1, 1999, 11–21

8. Some Lessons Learned from FTC v. Staples

Kent B. Monroe

Vol. 18, No. 1, 1999,22–24

9. Will Khan Foster or Hinder Franchising? An Economic Analysis of Maximum Resale Price Maintenance

Roger D. Blair and Francine Lafontaine

Vol. 18, No. 1, 1999, 25–36

Channels of Distribution

10. Product Liability Obligations of Component Parts Suppliers

Fred W. Morgan

Vol. 18, No. 2, 1999, 189–196

Children's Issues

11. Marketing and Policy Considerations for Violent Video Games

Kelly Anders

Vol. 18, No. 2, 1999, 270–273

12. A Means-End Analysis of Mothers’ Infant Feeding Choices

Charles E. Gengler, Michael S. Mulvey, and Janet E. Oglethorpe

Vol. 18, No. 2, 1999, 172–188

Cigarettes

13. Cigarette Smoking and Perceived Risk: A Multidimensional Investigation

Aric Rindfleisch and David X. Crockett

Vol. 18, No. 2, 1999, 159–171

Consumer Behavior

14. Cigarette Smoking and Perceived Risk: A Multidimensional Investigation

Aric Rindfleisch and David X. Crockett

Vol. 18, No. 2, 1999, 159–171

15. Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Abhijit Biswas, Chris Pullig, Balaji C. Krishnan, and Scot Burton

Vol. 18, No. 1, 1999, 52–65

16. Elderly Consumers’ Receptiveness to Telemarketing Fraud

Jinkook Lee and Loren V. Geistfeld

Vol. 18, No. 2, 1999, 208–217

17. Global Poverty and the United Nations

Ronald Paul Hill and Bahram Adrangi

Vol. 18, No. 2, 1999, 135–146

18. The Price of Money: Consumers’ Understanding of APRs and Contract Interest Rates

Jinkook Lee and Jeanne M. Hogarth

Vol. 18, No. 1, 1999, 66–76

19. Toward a Fair and Just Marketplace for All Consumers: The Responsibilities of Marketing Professionals

Rhoda H. Karpatkin

Vol. 18, No. 1, 1999, 118–122

Deception Issues

20. Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Abhijit Biswas, Chris Pullig, Balaji C. Krishnan, and Scot Burton

Vol. 18, No. 1, 1999, 52–65

21. Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective

Indrajit Sinha, Rajan Chandran, and Srini S. Srinivasan

Vol. 18, No. 1, 1999, 37–51

22. Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers

Gene R. Laczniak

Vol. 18, No. 1, 1999, 125–129

23. Elderly Consumers’ Receptiveness to Telemarketing Fraud

Jinkook Lee and Loren V. Geistfeld

Vol. 18, No. 2, 1999, 208–217

Economic Issues

24. Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective

Stanley C. Hollander, William W. Keep, and Roger Dickinson

Vol. 18, No. 2, 1999, 265–269

Editorial

25. Editor's Statement

J. Craig Andrews

Vol. 18, No. 1, 1999, 1–2

Energy Issues

26. A Market-Based Solution to Acid Rain: The Case of the Sulfur Dioxide (SO₂) Trading Program

Kanwalroop Kathy Dhanda

Vol. 18, No. 2, 1999,258–264

Environmental Issues

27. A Market-Based Solution to Acid Rain: The Case of the Sulfur Dioxide (SO₂) Trading Program

Kanwalroop Kathy Dhanda

Vol. 18, No. 2, 1999, 258–264

28. Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Clifford J. Shultz II and Morris B. Holbrook

Vol. 18, No. 2, 1999, 218–229

Ethics and Social Responsibility

29. Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers

Gene R. Laczniak

Vol. 18, No. 1, 1999, 125–129

30. The Role of Consumer Research and Consumer Advocacy in Defining and Promoting the Consumer Interest

Janis K. Pappalardo

Vol. 18, No. 1, 1999, 123–124

31. Toward a Fair and Just Marketplace for All Consumers: The Responsibilities of Marketing Professionals

Rhoda H. Karpatkin

Vol. 18, No. 1, 1999, 118–122

Federal Trade Commission Issues

32. Elderly Consumers’ Receptiveness to Telemarketing Fraud

Jinkook Lee and Loren V. Geistfeld

Vol. 18, No. 2, 1999, 208–217

33. Some Lessons Learned from FTC v. Staples

Kent B. Monroe

Vol. 18, No. 1, 1999, 22–24

Food and Drug Administration Issues

34. Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?

Anu Mitra, Manoj Hastak, Gary T. Ford, and Debra Jones Ringold

Vol. 18, No. 1, 1999, 106–117

35. The Impact of Heath Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data

Brian Roe, Alan S. Levy, and Brenda M. Derby

Vol. 18, No. 1, 1999, 89–105

36. Wealth Effects of the Passage of the Nutrition Labeling and Education Act of 1990 for Large U.S. Multinational Food Corporations

WaQar I. Ghani and Nancy M. Childs

Vol. 18, No. 2, 1999, 147–158

Franchise Issues

37. Will Khan Foster or Hinder Franchising? An Economic Analysis of Maximum Resale Price Maintenance

Roger D. Blair and Francine Lafontaine

Vol. 18, No. 1, 1999, 25–36

Health Care Issues

38. Improving Service Encounters Through Resource Sensitivity: The Case of Health Care Delivery in an Appalachian Community

Renée Gravois Lee, Julie L. Ozanne, and Ronald Paul Hill

Vol. 18, No. 2, 1999, 230–248

Historical Perspectives

39. Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective

Stanley C. Hollander, William W. Keep, and Roger Dickinson

Vol. 18, No. 2, 1999, 265–269

Information Disclosure

40. The Impact of Heath Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data

Brian Roe, Alan S. Levy, and Brenda M. Derby

Vol. 18, No. 1, 1999, 89–105

41. The Price of Money: Consumers’ Understanding of APRs and Contract Interest Rates

Jinkook Lee and Jeanne M. Hogarth

Vol. 18, No. 1, 1999, 66–76

42. Wealth Effects of the Passage of the Nutrition Labeling and Education Act of 1990 for Large U.S. Multinational Food Corporations

WaQar I. Ghani and Nancy M. Childs

Vol. 18, No. 2, 1999, 147–158

International Issues

43. Global Poverty and the United Nations

Ronald Paul Hill and Bahram Adrangi

Vol. 18, No. 2, 1999, 135–146

Legal and Political Issues

44. Effects of the Arizona Alcohol Warning Poster

David P. MacKinnon, Rhonda M. Williams-Avery, Kathryn L. Wilcox, and Andrea M. Fenaughty

Vol. 18, No. 1, 1999,77–88

45. Marketing and Policy Considerations for Violent Video Games

Kelly Anders

Vol. 18, No. 2, 1999, 270–273

46. Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective

Stanley C. Hollander, William W. Keep, and Roger Dickinson

Vol. 18, No. 2, 1999, 265–269

47. Product Liability Obligations of Component Parts Suppliers

Fred W. Morgan

Vol. 18, No. 2, 1999, 189–196

48. The Role of Consumer Research and Consumer Advocacy in Defining and Promoting the Consumer Interest

Janis K. Pappalardo

Vol. 18, No. 1, 1999, 123–124

49. Tobacco Marketing Restrictions in the Multistate Attorneys General Settlement: Is This Good Public Policy?

Ross D. Petty

Vol. 18, No. 2, 1999, 249–257

50. Toward a Fair and Just Marketplace for All Consumers: The Responsibilities of Marketing Professionals

Rhoda H. Karpatkin

Vol. 18, No. 1, 1999, 118–122

Markets

51. A Market-Based Solution to Acid Rain: The Case of the Sulfur Dioxide (SO₂) Trading Program

Kanwalroop Kathy Dhanda

Vol. 18, No. 2, 1999, 258–264

52. The Role of Consumer Research and Consumer Advocacy in Defining and Promoting the Consumer Interest

Janis K. Pappalardo

Vol. 18, No. 1, 1999, 123–124

53. Wealth Effects of the Passage of the Nutrition Labeling and Education Act of 1990 for Large U.S. Multinational Food Corporations

WaQar I. Ghani and Nancy M. Childs

Vol. 18, No. 2, 1999, 147–158

Nutritional Information

54. Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?

Anu Mitra, Manoj Hastak, Gary T. Ford, and Debra Jones Ringold

Vol. 18, No. 1, 1999, 106–117

55. The Effects of Education and Information Source on Consumer Awareness of Diet-Disease Relationships

Mario F. Teisl, Alan S. Levy, and Brenda M. Derby

Vol. 18, No. 2, 1999, 197–207

56. The Impact of Heath Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data

Brian Roe, Alan S. Levy, and Brenda M. Derby

Vol. 18, No. 1, 1999, 89–105

57. A Means-End Analysis of Mothers’ Infant Feeding Choices

Charles E. Gengler, Michael S. Mulvey, and Janet E. Oglethorpe

Vol. 18, No. 2, 1999, 172–188

Political Issues

58. Global Poverty and the United Nations

Ronald Paul Hill and Bahram Adrangi

Vol. 18, No. 2, 1999, 135–146

Pricing

59. Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Abhijit Biswas, Chris Pullig, Balaji C. Krishnan, and Scot Burton

Vol. 18, No. 1, 1999, 52–65

60. Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective

Indrajit Sinha, Rajan Chandran, and Srini S. Srinivasan

Vol. 18, No. 1, 1999, 37–51

61. Econometric Analysis in FTC v. Staples

Jonathan B. Baker

Vol. 18, No. 1, 1999, 11–21

62. The Price of Money: Consumers’ Understanding of APRs and Contract Interest Rates

Jinkook Lee and Jeanne M. Hogarth

Vol. 18, No. 1, 1999, 66–76

63. Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue

Dhruv Grewal and Larry D. Compeau

Vol. 18, No. 1, 1999, 3–10

64. Some Lessons Learned from FTC v. Staples

Kent B. Monroe

Vol. 18, No. 1, 1999, 22–24

65. Will Khan Foster or Hinder Franchising? An Economic Analysis of Maximum Resale Price Maintenance

Roger D. Blair and Francine Lafontaine

Vol. 18, No. 1, 1999, 25–36

Product Liability and Safety

66. Product Liability Obligations of Component Parts Suppliers

Fred W. Morgan

Vol. 18, No. 2, 1999, 189–196

Retailing

67. Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue

Dhruv Grewal and Larry D. Compeau

Vol. 18, No. 1, 1999,3–10

Social Marketing

68. Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Clifford J. Shultz II and Morris B. Holbrook

Vol. 18, No. 2, 1999,218–229

69. A Means-End Analysis of Mothers’ Infant Feeding Choices

Charles E. Gengler, Michael S. Mulvey, and Janet E. Oglethorpe

Vol. 18, No. 2, 1999, 172–188

State Regulatory Issues

70. Marketing and Policy Considerations for Violent Video Games

Kelly Anders

Vol. 18, No. 2, 1999, 270–273

71. Tobacco Marketing Restrictions in the Multistate Attorneys General Settlement: Is This Good Public Policy?

Ross D. Petty

Vol. 18, No. 2, 1999, 249–257

Vulnerable Populations

72. Improving Service Encounters Through Resource Sensitivity: The Case of Health Care Delivery in an Appalachian Community

Renée Gravois Lee, Julie L. Ozanne, and Ronald Paul Hill

Vol. 18, No. 2, 1999, 230–248

Warnings

73. Effects of the Arizona Alcohol Warning Poster

David P. MacKinnon, Rhonda M. Williams-Avery, Kathryn L. Wilcox, and Andrea M. Fenaughty

Vol. 18, No. 1, 1999,77–88

Author Index

	Item Number
Adrangi, Bahram	17, 43, 58
Anders, Kelly	11,45,70
Andrews, J. Craig	25
Baker, Jonathan B.	7,61
Biswas, Abhijit	15, 20, 59
Blair, Roger D.	9, 37, 65
Burton, Scot	15, 20, 59
Chandran, Rajan	4, 21, 60
Childs, Nancy M.	36, 42, 53
Compeau, Larry D.	3, 63, 67
Crockett, David X.	13, 14
Derby, Brenda M.	2, 35, 40, 55, 56
Dhanda, Kanwalroop Kathy	26,27,51
Dickinson, Roger	24, 39, 46
Fenaughty, Andrea M.	5, 44, 73
Ford, Gary T.	1, 34, 54
Geistfeld, Loren V.	16, 23, 32
Gengler, Charles E.	12, 57, 69
Ghani, WaQar I.	36, 42, 53
Grewal, Dhruv	3, 63, 67
Hastak, Manoj	1, 34, 54
Hill, Ronald Paul	17, 38, 43, 58, 72
Hogarth, Jeanne M.	18,41,62
Holbrook, Morris B.	28,68
Hollander, Stanley C.	24, 39, 46
Karpatkin, Rhoda H.	19,31,50
Keep, William W.	24, 39, 46
Krishnan, Balaji C.	15, 20, 59
Laczniak, Gene R.	22,29
Lafontaine, Francine	9, 37, 65
Lee, Jinkook	16, 18, 23, 32, 41, 62
Lee, Renée Gravois	38,72
Levy, Alan S.	2, 35, 40, 55, 56
MacKinnon, David P.	5, 44, 73
Mitra, Anu	1, 34, 54
Monroe, Kent B.	8, 33, 64
Morgan, Fred W.	10, 47, 66
Mulvey, Michael S.	12, 57, 69
Oglethorpe, Janet E.	12, 57, 69
Ozanne, Julie L.	38,72
Pappalardo, Janis K.	30, 48, 52
Petty, Ross D.	6,49,71
Pullig, Chris	15, 20, 59
Rindfleisch, Aric	13, 14
Ringold, Debra Jones	1, 34, 54
Roe, Brian	35, 40, 56
Shultz, Clifford J., II	28,68
Sinha, Indrajit	4, 21, 60
Srinivasan, Srini S.	4,21,60
Teisl, Mario F.	2, 55
Wilcox, Kathryn L.	5, 44, 73
Williams-Avery, Rhonda M.	5, 44, 73

Book Reviews

Encyclopedia of the Consumer Movement edited by Stephen Brobeck, Robert Mayer, and Robert O. Herrmann Reviewed by Mary L. Carsky Vol. 18, No. 1, 1999, 130–32

The Great American Blowup: Puffery in Advertising and Selling by Ivan Preston Reviewed by John Eighmey Vol. 18, No. 1, 1999, 132

High Performance Nonprofit Organizations: Managing Upstream for Greater Impact by Christine W. Letts, William P. Ryan, and Allen S. Grossman Reviewed by Alan R. Andreasen Vol. 18, No. 2, 1999, 275–275

Net Worth: Shaping Markets When Customers Make the Rules by John Hagel III and Marc Singer Reviewed by Allison B. Smith Vol. 18, No. 2, 1999, 275–277