Abstract
Environmental jolts are dramatic unexpected events that can seriously affect firm outcomes, yet little is known about how family firms may respond. Research indicates that they will seek to preserve their socioemotional wealth endowments when these are threatened; less clear is how or why they may differ in this process. Drawing on the same environmental jolt this study investigates their behavioral response. It finds they engage to different extents in behavior labeled as engagement intensification, which engenders increasing risk for their business. While there are differences in family firms’ socioemotional wealth these do not sufficiently explain differences in their behavioral response.
Keywords
Introduction
At 12.49 BST (British Summer Time) on July 6, 2005, after a tense and nerve-wracking wait, the winner of the bid to stage the 2012 Olympic Games was finally announced at a press conference in Singapore. The news was greeted with euphoria in the United Kingdom with headlines such as “We Won!” dominating the national news coverage. But in a small corner of East London where the games were due to be staged, the news was greeted with dismay. For many firms located on the proposed Olympic park and stadium site, the announcement was perceived as a threat to their business. Survival would depend on their response. Building new sporting facilities on the site entailed relocating the firms elsewhere even when they owned their land. For some, this represented an opportunity to renew their business in other locations, but for others it represented a rupture in economic and social links with the area. The relocations were as a result of land being compulsory acquired by a regional development agency to make way for the Games.
Referred to as a “sudden and unprecedented event,” environmental jolts have long been of interest to management scholars because of their dramatic, disruptive, and potentially threatening character (e.g., Meyer, 1982). Research reveals that how firms frame environmental jolts can influence their response. For example, they may perceive them as threatening (Meyer, 1982) or as changing available opportunities (Wan & Yiu, 2009) due to shifts in the environment (Meyer, Brooks, & Goes, 1990). Consequently, a firm’s response can influence its performance.
However, there has been little research to date on family firms in particular, so the impact of family dynamics on behavioral response remains largely unknown. Yet the engagement of the family in the ownership, management, and governance of their business can give rise to “particularistic” behaviors that are less likely to occur in nonfamily firms (Chrisman, Chua, Pearson, & Barnett, 2012, p. 270; see also Dyer, 2006). This is possible because family firms place a heightened emphasis on noneconomic goals that stem from family involvement; such behaviors may thus lead them to “deviate from rational, profit maximizing behavior” (Chrisman et al., 2012, p. 270).
Appreciating how family firms respond to an environmental jolt is an important issue due to unpredictable internal family dynamics that can add complexity to behavioral processes. For example, they are susceptible to emotional drama and conflicts between family members that can cloud judgment, spill over into the business, and threaten survival (Kets de Vries, 1993); and the demands of succession can place strains on behavior (Miller, Steier, & Le Breton-Miller, 2003). Given that a jolt disrupts the status quo, this likely heightens the effects of a jolt for them, but it remains unclear how they may respond to a jolt.
A growing body of research nevertheless provides some clues about family firm behavior in the face of external threats. This work indicates that the reference point influencing family firms’ strategic decisions is gains or losses to their socioemotional wealth (SEW; Gómez-Mejía, Haynes, Nuñez-Nickel, Jacobson, & Moyano-Fuentes, 2007). According to this perspective, SEW is so important that family firms would prefer to risk negative performance outcomes than to risk a reduction in these endowments. Recent work casts this “paradox” as a “gamble” that family firms are willing to assume in order to preserve their SEW (Berrone, Cruz, & Gómez-Mejía, 2012). Against a backdrop of growing concern that SEW has too often been treated as homogeneous among family firms (Zellweger & Dehlen, 2012), researchers have identified five dimensions of the construct together known as FIBER (family’s control and influence, identification with the firm, binding social ties, emotional attachment, and renewal of bonds; Berrone et al., 2012). This work indicates that family firms may vary in the FIBER dimensions that they prioritize (Cennamo, Berrone, Cruz, & Gómez-Mejía, 2012). However, questions about its robustness or effectiveness remain given this stream’s embryonic stage of development (Miller & Le Breton-Miller, 2014).
Some concerns center on the extent to which FIBER dimensions are sufficiently distinctive. For example, scholars query whether the dimensions may overlap, are distinctive, or may work in concert (Chua, Chrisman, & De Massis, 2015). Founding scholars here suggest that there may exist a broader range of SEW sources (Gómez-Mejía, Cruz, Berrone, & De Castro, 2011); however, these have not been exhaustively investigated and open the door to the possibility that key determinants may have been missed. Such factors as location, for example, receives no attention in this literature, yet early work has shown that family firms, in contrast with nonfamily firms, place more emphasis on the location of their business facilities (Kahn & Henderson, 1992). Noneconomic motives dominate in SEW research (Gómez-Mejía et al., 2014), but how these might intertwine with rational economic and wealth maximization motives has received less attention (Miller & Le Breton-Miller, 2014). As Miller and Le Breton-Miller (2014) note, their motives may be mixed, and the importance that they place on different SEW priorities may thus differ. By knowing more about their behaviors and influences when facing a jolt, an opportunity exists to advance the literature by unraveling links between family dynamics and family firms’ response. This study aims to address this gap by examining how family firms respond to an environmental jolt, and why.
To explore these issues, the forced relocation of firms located on land earmarked for the London 2012 Olympic Games was selected as the empirical setting. This was an environmental jolt that affected all companies on the site, a substantial number of which were family firms. A multiple-case study approach incorporating three family firms and two nonfamily firms was adopted to explore their behavioral response. Findings suggest that family firms engaged in a behavioral response, labeled as engagement intensification, which engendered increasing risk for their business. This entailed involvement in one or more of three behavioral responses: contesting, proselytizing, and brinkmanship. These responses were influenced by three factors: family business place attachment, family business heritage longevity, and ownership dispersion. This study aims to contribute to the literature by extending notions of SEW to capture the importance of place and heritage, thus enabling a more nuanced appreciation of family firm behavior when a threat to SEW is perceived.
Literature Review
Interest in organizational response to environmental jolts has grown since Meyer’s formative study of a doctor’s strike that affected hospitals in San Francisco in 1982. He believed that “jolts,” distinguishable from other external events such as crises, catastrophes, or threats (Billings, Milburn, & Schaalman, 1980), could trigger responses that reveal how organizations adapt to their environment. He defined environmental jolts as “transient perturbations whose occurrences are difficult to foresee and whose impacts on organizations are disruptive and potentially inimical” (Meyer, 1982, p. 515). Unlike abrupt events thought to jeopardize organizations, he suggested that environmental jolts are “ambiguous” events that can prove threatening or lead to new opportunities. Later work by other scholars has sought to explore this potential dichotomy, showing how such events can act as a catalyst to opportunity-seeking actions (Sine & David, 2003) and thus lead to value creation (Liu, Hung, & Chu, 2007) or, conversely, render existing firm strategies ineffective due to their sudden and discontinuous character (Meyer et al., 1990).
Research on environmental jolts more broadly underlines the ambiguous nature of these events, demonstrating that they can lead to such diverse responses as maladaptive or pathological cycles of behavior that reduce flexibility or increase rigidity (Staw, Sandelands, & Dutton, 1981); categorization tactics that create favorable perceptions of organizational identity (Elsbach & Kramer, 1996); or the interpreting of external disruption as an opportunity, dependent on spatial proximity to the locus of disruption (Pérez-Nordtvedt, Khavul, Harrison, & McGee, 2014). Furthermore, as jolts are enigmatic and paradoxical, they often force action before decision makers understand the consequences (Meyer et al., 1990).
Research has considered many elements of jolts—for example, different levels of analysis: organizational (Meyer, 1982), industry (Goll & Rasheed, 2011), or field (Sine & David, 2003); different types of jolts (Goll & Rasheed, 2011); different variables such as strategy, structure ideology, and slack resources (Meyer, 1982); venture stage development (Venkataraman & Van de Ven, 1998); and the timing of response (Goll & Rasheed, 2011). However, the influence of the family on organizational behavior has not been explored, even though we know that it is a “critical variable” (Astrachan, 2003; Chrisman, Chua, & Sharma, 2003) and that its confluence with business creates inimitable capabilities or “familiness” (Habbershon & Williams, 1999) that can affect firm behavior. Family business is defined in this article as a
business governed and/or managed with the intention to shape and/or pursue the vision of the business held by a dominant coalition controlled by members of the same family or a small number of families in a manner that is potentially sustainable across generations of the family or families. (Chua, Chrisman, & Sharma, 1999, p. 25)
Existing work has shown that when the preservation of SEW is threatened family firms may be prepared to respond in ways that may be suboptimal for their business (Gómez-Mejía et al., 2007). For instance, in an early study focused on olive oil producers in Spain, Gómez-Mejía et al. (2007) explained how family firms facing an external threat rejected the option of joining a cooperative to mitigate its effects. Doing so implied a loss of control, which the firms perceived as a threat to their SEW endowment. They therefore opted to go it alone, resulting in negative performance outcomes. However, this work did not focus on differences among family firms in terms of their SEW for those either inside or outside of the cooperative; the extent of SEW invested in their business was also unclear. Nevertheless, subsequent studies have also shown that family firms will be prepared to jeopardize outcomes to protect their SEW. For example, to preserve their SEW family firms will diversify less even when it could reduce concentration risks (Berrone, Cruz, Gómez-Mejía, & Larraza-Kintana, 2010), pollute less even when it increases costs (Berrone et al., 2010), and appoint board-affiliated directors previously linked to the family firm even if this means receiving less independent advice (Jones & Lichtenstein, 2008). In short, they can “gamble” or make a decision that “places the organization at peril of total ruin through its failure to survive” (Gómez-Mejía et al., 2007, p. 111; see also Gómez-Mejía et al., 2014). This operates at a deep psychological level, linking the identity of family firm members with that of the firm (Berrone et al., 2010). Control and its retention emerges as a constituent element of SEW that could give rise to such behavior (Berrone et al., 2010; Gómez-Mejía et al., 2007; Zellweger & Dehlen, 2012). Other noneconomic aspects of family firms’ that engender SEW are affect, including expression of identity, exertion of family influence, ability to hire trusted clan members, and dynastic continuation (Naldi, Cennamo, Corbetta, & Gómez-Mejía, 2013).
Responding to concerns that SEW has frequently been treated as a latent explanatory construct, scholars have replied by specifying its key dimensions (Berrone et al., 2012). This work suggests that heterogeneous firm responses can be explained by difference in the salience of each dimension depending on family preferences (Cennamo et al., 2012). However, despite these insights we do not yet fully understand how differences in SEW priorities can affect behavior. Furthermore, scholars are increasingly calling for more robustness in the specification of the construct (Schulze & Kellermanns, 2015) and research to explore ways to capture its dimensions or it effects (Berrone et al., 2012; Miller & Le Breton-Miller, 2014). For example, they suggest that it may vary among firms, across family members, or across life-cycles (Schulze & Kellermanns, 2015), and thus affect behavior. Furthermore, while recent work acknowledges that there may be additional sources of SEW, these remain largely unexplored (Gómez-Mejía et al., 2011; Schulze & Kellermanns, 2015). This is important because while firms facing an environmental jolt may have both socioemotional and financial-economic objectives, their relative importance or even how they may intertwine to affect behavior is unclear (Zellweger & Nason, 2008). Sources such as location or heritage have received little empirical attention in the literature on family business, even though research has indicated that deciding on family firm location is among the most important strategic decisions that they will take, similar to the selection of a home (Kahn & Henderson, 1992).
Research Method
Research Design
This study adopts a qualitative multiple-case study design as it seeks to understand an unexplored area of management research, namely, how family firms respond to an environmental jolt (Eisenhardt, 1989; Kotlar & De Massis, 2013). This is a relevant design in family business research (Berrone et al., 2012; Kotlar & De Massis, 2013) as it would allow for the collection of rich data on which strong theory can be developed (Eisenhardt, 1989). By drawing on both deductive and inductive approaches (Miles & Huberman, 1994; Yin, 2003) in separate stages of the study, it seeks to first identify the behavioral responses in which firms engage, and then to understand why. Three family firms and two nonfamily firms form the basis of the study. The primary unit of analysis adopted is firms’ behavioral response along with the impact of SEW on that response.
Research Setting
The empirical setting is the forced relocation of businesses located on land earmarked for the London 2012 Olympic Games. This event was an environmental jolt that disrupted all the companies on the original site at the same time. With five finalists in the race the jolt was unanticipated because it was not known which country would win the bid to stage the Games until after the announcement was made in 2005. London was not a front runner in this race and few believed that it would win.
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This deeply held belief helps explain firms’ initial response; few wanted to take on the disruption of moving only to find that London did not win (with the exception of one firm noted in the findings). The following comment from one company was typical:
No one thought we’d get the Olympics. We just had to wait and see what was going to happen didn’t we? No one really took our bid seriously in that area, well I never, I didn’t think we’d get the Olympics. I really thought it would go to Paris. (Dir. Bedrock)
In addition, some believed that as they could see little sign of action on the part of the authorities themselves this suggested a lack of official confidence and so confirmed their beliefs:
[The authorities] did nothing because they were convinced that when the president of the IOC, Jacques Rogge, was going to get up on that podium in Singapore, he would say. . . . “And the 30th Olympiad, I declare the city of Paris,” and then they could just go back to their day job, but it never happened that way. (CEO, Forman’s)
To add to the uncertainty for businesses located on the proposed site the full impact of the bid on their business only became apparent after initial offers of compensation by authorities, and this served to intensify the jolt. This context thus offered a unique opportunity to understand how family business responded to the same jolt, during the same time frame, and the factors influencing behavior.
Context Background
More than 250 firms were located on 200 hectares of light industrial land on the proposed Olympic stadium site in East London when the winning bid was announced. By siting the Olympic park in this area the government hoped to regenerate what was referred to as “one of the most deprived areas of the UK.” 2 The London Olympic Organizing Committee led by former Olympic gold medalist Lord Sebastian Coe was created in 2005 to oversee the Games. It was supported by the Olympic Delivery Authority created in 2006 to take responsibility for constructing the venues and infrastructure. However, it was the London Development Agency, one of seven regional development agencies in the country, that played a leading role in buying up targeted land and which negotiated compensation with businesses located on the site under compulsory purchase order powers. 3 Along with four local councils whose areas straddled the Olympic park site it helped with identifying alternative accommodation.
Businesses were given a limited period in which to find new accommodation, but this was not a straightforward issue for landowning firms for two key reasons. First, under complex rules of compulsory purchase, the level of compensation meant that land values were determined at historic rates several years prior to the Olympic bid announcement. The guiding principle was equivalence; landowners should be no worse off or better off in financial terms as a result of the compulsory purchase order. 4 But for many landowners this had the effect of reducing the amounts that they could claim in compensation. This was because they believed their land was worth considerably more as a result of sustained rising values across the city compared with the historic rates being used as a benchmark by the authorities. The environmental jolt, when it came, was intensified (a) because firms now had a short time to relocate, (b) firms were now in competition with others such as investors for property in the area, and (c) as the firms in this study had occupied sizeable properties, alternative accommodation in the same local area of an equivalent size was both hard to find and now more expensive.
Case Selection
Cases were selected based on theoretical sampling principles, an approach recommended for analytical induction (Bansal & Roth, 2000). To provide a basis on which cases could be compared those that were homogenous were identified (Ambos & Birkinshaw, 2010; Salvato & Corbetta, 2013). The emphasis was placed on identifying, first, family firms—those that were consistent with the definition adopted by Chua et al. (1999). All firms chosen for the study were located on the site of the proposed Olympic park and stadium at the time that the winning bid was announced and were subject to the same environmental jolt. Particular emphasis was placed on firms that owned their own land, as they had an additional financial commitment to the area and faced not only disruption to their business but loss of land as well. They would also be entitled to compensation based on disruption to their business and their loss of land. The focus was further narrowed to small and medium enterprises (SMEs) employing just under 50 workers or more, as the jolt could have heightened salience since they had more to lose than the majority of one-person operations affected by the Games. In addition to these similarities there were differences in key firm characteristics: firms’ age and number of generations involved in the business, the length of time they had been located in the area, and industry. Finally, three family firms were selected that were willing to provide a high level of research access to their businesses.
Second, to determine how nonfamily firms might differ from family firms, two nonfamily firms with similar characteristics were selected to facilitate theoretical replication (Eisenhardt, 1989). These firms were located on the same site and subjected to the same jolt, and they were of a comparable size with the family firms. For contrast, however, one firm that was not a landowner that was included. This led to a total of five cases (see Table 1 for profiles).
Case Profiles.
Case Profiles
Family Firms
Forman’s, the first company, is a fourth-generation family business of salmon smokers established more than a 100 years ago. It was taken over by Lance Forman from his father in the late 1990s. Today he is the sole director but runs the business with the aid of a small management team. Finlay’s, launched in 1970, describes itself as a second- and third-generation family business specializing in refurbishment construction. The founder was later joined by three sons and a daughter, but the company is now run by his son-in-law who has assumed the role of managing director. He is not a shareholder. UK Snacks was created in 2003 by an Indian-born owner who had launched an earlier company in 1972. In this venture, dedicated to the manufacture and packaging of Indian snacks for retail businesses, he was accompanied by his wife and later joined by his son. The company moved to their Olympic site premises just a few year years before London won the Olympics.
Nonfamily Firms
Bedrock Crushing is a nonfamily firm launched by two former workmates who had spent 10 years on the Olympic site before its relocation. Its primary business was based on crushing and recycling concrete from demolished buildings. ES Global, the fifth and final case, is a private company specializing in the construction and delivery of temporary architectural structures as well as project management. Since its creation in the early 1970s by Edwin Sherwin as a rock-and-roll trucking company, it has changed ownership several times.
Data Sources
The study relied on a variety of data sources. The first of these included semistructured and in-depth interviews with business owners, directors, and employees who acted as key informants, providing access to valuable information on company strategies and behaviors. To supplement this data, other interviews were conducted with external sources such as local and Olympic authorities, experts, journalists, and lawyers involved with case firms. Such interviews helped triangulate testimonies and provide a broad understanding of the context (Jick, 1979). Interviews lasted between 30 minutes and 2½ hours and were recorded and later transcribed. Data were collected at various points between the summer of 2012 and the summer of 2016 from a total of 45 interviews and centered on the period after the bid was announced.
Using a standardized interview protocol for firm informants, initial questions were designed to capture factual information such as company age, nature of the business, company structure, ownership, number of employees, governance structure, and time spent at the proposed Olympic park location. The interview graduated to more probing questions centering on, for example, the actual and expected impact of relocation. Overall, the approach focused on events, respondents’ reactions to those events, and the identification of factors that influenced firm behaviors. This process was repeated during the collection of data from nonfamily firms. In addition, key family business members were invited to respond to each of the items incorporated into a schedule of SEW dimension developed by Berrone et al. (2012). This was used to capture data on each family firm’s SEW.
As hindsight bias is an important consideration in interviews, the study took steps to counter this by focusing on events and concrete episodes (van den Brink & Benschop, 2014). Additional data sources included answers to email questions and telephone interviews, official reports, company websites, and press coverage. The identity of each case study company has been retained with their permission to facilitate transparency. A draft of the article was also sent to companies to allow for feedback and corrections; no changes were requested.
Data Analysis
The analysis unfolded over several key phases. As a first step, a case report was compiled for each company cataloguing various sources of information. This covered, for example, company history, the nature of its business, and also included interview transcripts, research memos, press cuttings, emails, timelines, data tables, and charts to aid data triangulation and case comparison. Next, within-case analysis was conducted by coding the data using standard coding techniques to identify firm behavioral responses and draw out key themes (Miles & Huberman, 1994) using the research question as an organizing framework. Codes were identified by breaking the data into paragraphs, sentences, or phrases; the emphasis here was placed on coding for meaning and were assigned descriptive labels.
In the next step, codes were searched for similarities and differences and then grouped based on overarching common themes in a process of axial coding (Strauss & Corbin, 1998). This was an iterative process that entailed travelling to and from the literature and led to second-order codes that were labeled to capture the key ideas found in first-order codes. A process of distilling, merging, and relabeling of codes continued during this step. Cross-case replication techniques were employed to understand the fit between each case and key emergent themes. Similarities and differences were again identified across cases, thereby enhancing validity and driving theory-building. At this point the process of abstracting up from these themes to arrive at aggregate dimensions began and led to the identification of behavior that was labeled as “engagement intensification.” This was composed of three key behavioral themes that seemed to fit the data both within and across cases: contesting, proselytizing, and brinkmanship. See Table A1 5 for representative quotes. These themes were applied to nonfamily firms to assess their fit and salience against each case.
In the next step, data collected from the SEW schedule devised by Berrone et al. (2012) was analyzed to understand firms’ behavioral response. This used a 4-point scale—not applicable (n/a), weak, moderate, and strong—to describe the strength of the fit between the data and each item (see Table A2 6 and Figure 1 for results). The table incorporated interview data as well as a summary of facts gained from each case. Two senior scholars familiar with family business research were invited to code the data independently to enhance validity. Where there were differences these were discussed and agreement sought on the classification of each item. These data revealed that all the family firms shared strong levels of SEW and that although there was divergence in the strength of some FIBER dimensions, these were minimal. As this did not explain the striking differences in behavioral response in the next step, the data were searched for factors that could more clearly help to explain the variances.

Family firms’ FIBER profile.
Here, the same coding techniques employed earlier were applied: data within and across cases were coded and broken down into units of meaning, then labeled to yield first-order codes (Miles & Huberman, 1994); a process of axial coding followed and this led to the emergence of phenomenon that had not been empirically charted in family business research hitherto: family business place attachment, family business heritage, and ownership dispersion (see Table 2). A model of firms’ response to an environmental jolt is captured in Figure 2.
Data: Factors Influencing Family Firm Behavioral Response.

Model of family firms’ behavioral response to an environmental jolt.
Findings
The environmental jolt that occurred in this study—enforced relocation due to the staging of the London 2012 Olympic Games—provided a good opportunity to investigate family firms’ behavioral responses. From the data, several key findings emerged: first, family firms behaved in ways that engendered progressively greater risks for their business. Labeled here as “engagement intensification,” it incorporated three behaviors associated with increasing levels of risk: contesting, proselytizing, and brinkmanship. In these behaviors family firms not only differed from nonfamily firms but they also differed among themselves. Second, SEW was a strong motivating factor for all the family firms, but variances in their endowments were not sufficient to capture the degree of differences in their behavioral response. Supplementary factors, hitherto underexplored in family business research, were identified, which, added to SEW, could more effectively explain differences in their behaviors. These included family business place attachment and family business heritage longevity. As the following sections indicate, noneconomic factors were more important for family firms and this had an effect on behavior.
Contesting Approach
At the outset, all the family businesses adopted the same behavioral response by contesting relocation and, later, compensation offers. They questioned the disruption to their business, the level of compensation, and the basis on which it was offered, seeking to build the case for a better settlement. None of them accepted their offer straight away. As landowners, they all shared the same economic fears encompassing the level of compensation they would receive, relocation, and impact of these factors on their business. To capture the process of objecting to and railing against what they saw as a threat to their business, this theme was labeled as Contesting. It was supported by two subthemes: Rallying against threat and Threatening job losses.
Rallying Against Threat
Shortly after London’s bid was confirmed, firms located on the proposed site began to meet among themselves to discuss strategies for protecting and advancing their interests. They hoped to attain greater leverage by coordinating and pooling resources. Finlay’s and Forman’s were the most active of the landowning companies involved in relocation early on. They led efforts to coordinate and synchronize group actions and shared resources in the campaign for better compensation and local resettlement. Finlay’s subsequently spent thousands of pounds on professional experts and continuously challenged what the founder described as an initial “desultory” offer, which the founder claimed represented about “10% of the value of the land.” Founder Peter Finlay, who played a reduced role in the business, and supported in the running the business by his four children at different points and one son-in-law, commented:
We had to employ teams of consultants and management and surveyors and solicitors and everything you can imagine to prove our case, which they fought tooth and nail against it . . . we were spending hundreds of thousands of pounds. We weren’t spending pennies, so it was a hugely expensive operation.
Forman’s also actively railed against offers of compensation for its land and insufficient support for relocation. They too diverted resources to building a case for a better settlement. The firm commissioned transport studies and other reports, directed accountants to underline the severity of the impact. Along with Finlay’s, the firm played a highly active and leading role in coordinating and orchestrating events and battled against what it saw as intransigence on the part of bureaucrats and powerful figures to its plight. Like Forman’s and Finlay’s, UK Snacks were concerned about the financial impact of the jolt on their business. The company had recently completed the construction of a new building and as the founder recounted:
I finished my factory, right? After six months, maybe one year’s time, the government announces the Olympics are coming to this area. So, really, it made me very upset I had to pay according to the market, so I did not accept their offer
They too had both attended initial meetings of local landowners to gain more information and explore common interests; they too commissioned studies and tried to argue for a better settlement; and they too were keen to get the best possible deal. Shabaz, the founder’s son reflected, “We had a good negotiating team. We actually hired somebody to negotiate on our behalf.”
In contrast, Bedrock Crushing was not a family firm but it was a landowner. Nevertheless, like the family firms in this study, the directors attended local meetings along with other owners, disputed compensation levels, and fought to get a better deal. Co-director Seamus Gannon explained that they enlisted expert support because they felt ill-equipped to handle the negotiating process alone: “We went to the meetings and we tried, we got our solicitor to put our case forward for a better deal . . . because, like, [the negotiators] just tie you up in knots.” The only firm in this study to welcome the jolt was the second nonfamily firm, ES Global. Despite their similarities with the family firms, they took a different view. They framed the staging of the Games not as a threat, but as an economic opportunity; in fact, the firm actively sought to win business from the Olympic organizers and won two major commissions to build Olympic venues. As Jeff Burke, a non–shareholder director at that time, recounted:
On that great day, we won the Olympics. We were incredibly excited. We thought: Embrace it rather than fight it. . . . It was on that day that we all said “wow” life’s gonna change: number one we’re gonna move; but number two, we’ve got all this opportunity to go for over the next few years. . . . We could only see positive things from it from the very very start.
Threatening Job Losses
Family firms placed a high value on staff and their retention; typically they are seen as family. Yet, they used the threat of job losses as a weapon in their dispute with authorities. In negotiations with local councils to find alternative property in the same area, two of the three family firms attempted to apply pressure by threatening job losses and indicating that such losses, especially in family firms, would not reflect well on the authorities. Nonfamily firms in this study did not engage in this behavior. As councils had an obligation to promote economic prosperity and public welfare in their boroughs, none wanted to be seen as unsupportive of local businesses. Finlay’s, for example, hoped to exploit this:
The loss of jobs was our biggest lever. . . . We were a family firm . . . our leverage was they were keen to get us quietened down and get us away from here, not have bad publicity that a fifty-year-old company had been extinguished and had to make . . . a hundred and ten people redundant at that time.
UK Snacks also attempted to gain leverage by highlighting the deleterious effect of putting people out of work. To optimize this, as the firm’s director Shabaz recounted, “They didn’t want job losses so we played on that.” Forman’s did not engage in this tactic, nor did the directors of Bedrock Crushing who did not feel that they had much in the way of leverage. Nevertheless, contesting behavior was not without risk. There were concerns about antagonizing officials and thus reducing any potential good will on their part. These were serious concerns for the owners of UK Snacks, who indicated that they were wary of being branded as “troublemakers,” thereby scaring away new clients or antagonizing the authorities for too long, and ultimately, losing their business. The company settled their case. They had found replacement land early on in the relocation process but was forced to take out a large bank loan to fund the higher property prices and wait for the new premises to be refitted. However, UK Snacks subsequently recovered after relocation and enjoyed growth. Bedrock Crushing also settled their claim and relocated their business outside the immediate local area, but just 2 years later the company was sold. The key rationale for settling was financial and it ultimately engendered a deep sense of resentment according to the lead director:
They stole my land. If I done that I’d be called a robber, but because they’ve done it it’s—you know, legal. . . . We personally think we would have got a better deal out of the Kray Brothers rather than the London Development Agency I look at them as like Al Capone, they make you an offer you can’t refuse!
Proselytizing Approach
Finlay’s and Forman’s continued their struggle for suitable replacement property and better compensation. Both companies believed that they could more effectively build support for their case by promoting their cause in public forums. They attempted to foster an unfavorable climate for the authorities by courting the press and taking their case to an external audience. To capture this approach of canvassing external support, this theme was labeled as Proselytizing. It encompassed two subthemes: Soliciting press coverage and Mobilizing political support.
Soliciting Press Coverage
The two companies attempted to increase pressure on the authorities by using the media to publicize their plight as family firms. They presented themselves as victims of an all-powerful bureaucratic machine that was riding roughshod over their long-established family businesses. The overriding motive in these cases was to use the press as leverage to extract a better offer and relocation options for their firms following what they saw as a heavy-handed approach and failure to give ground. As Forman’s explained, “The only way you could win the battle was through a media battle and embarrass them into dealing with you fairly.” Forman’s recognized the appeal of highlighting the plight of family firms:
We had numerous journalists that would come down and see us and they’d say, “Oh my goodness, this is a terrible injustice, we’re going to write about this.” . . . I felt that it was a very compelling story and certainly the media found it a very compelling story that you know, that three weeks of sports should not be destroying 100-year-old family businesses, they shouldn’t!
In courting the press, however, the companies were committing themselves to a course of action that carried risks on both sides. On one hand they believed that bad publicity was not welcomed by the Olympic authorities as they sought to maintain positive press for the Games and their handling of the development. On the other, engaging with the media could potentially produce unintended consequences for the companies such as making them appear as unsupportive of the Games contrary to the euphoric public mood, thus weakening their case. As Lance Forman reflected, “If we’d have gone quietly we would have been totally shafted there’s no question. You know, you couldn’t go quietly!”
Mobilizing Political Support
Finlay’s and Forman’s sought to mobilize wider local and national political support. They invited regional and national politicians to the area such as the former London Mayor and held talks with their local members of parliament and sent letters to the International Olympic Council. In addition, Forman’s CEO drew on his prior experience and connections as a former political researcher and advisor to build the campaign. Finlay’s founder outlined their tactic, “All the political shouting and hollering that’s going to be a result of that because we’ll have to make a fuss about it, you know, make a nuisance of ourselves and stuff.”
Increasingly, however, the owners found themselves committing more time and money to campaigning activities as the following excerpt from Finlay’s MD testifies:
It was crucifying. Absolutely crucifying because . . . we had to give a lot of time and a lot of the time that we were doing on this it meant that the real core work still had to be done but that was often done at 12 o’clock, 2 o’clock in the morning.
In his reflections on the effects of the firm’s response, the founder further notes, “It was damaging to this family business . . . we knew that from start to finish.” Exhausted, Finlay’s eventually settled its claim with the authorities. However, they suffered a decline in turnover and employment levels from which, 4 years after the staging of the Olympics, they had yet to recover. Forman’s was also conscious of the negative impact of campaigning activities on their business. As the owner conceded, they had prioritized lobbying activities over the development of their company, which produced a detrimental impact.
Brinkmanship Approach
There were indications that a firm’s behavioral response could intensify, thereby raising the stakes even further. This entailed convincing authorities of a readiness to act and to potentially create strong adverse consequences. Only Forman’s was prepared to take this extra step, indicating an unwillingness to settle for undesirable relocation even if refusing to do so endangered its business. This behavioral approach was perceived as a last resort and engendered the most risk, but also had the potential to be the most effective. While only one company engaged in this more extreme behavioral approach, the power with which it was adopted warranted its label as brinkmanship. Three subthemes contributed to this theme: Demonstrating commitment to risky action, Risking loss of control, and Sharing danger with adversaries.
Demonstrating Commitment to Risky Action
Following successive failures to reach an amicable agreement with local agencies regarding alternative sites, 7 the owner refused to give ground; he believed that if the firm was forced to move out of the area, it would threaten the continued successful existence of the family business. He felt so strongly that the business was in peril that he saw extreme action as his only option to prevent extinction.
Despite finally finding and settling on what Forman’s believed to be the perfect site in the local vicinity, they met with what they viewed as official reluctance to help them to secure it. Following a difficult and stormy meeting in which they felt officials were being intransigent, Forman’s suddenly and dramatically raised the stakes. They believed all other options had been exhausted and decisive and pre-emptive action was now necessary. In an unexpected dramatic move, Forman’s CEO instructed lawyers to commence judicial proceedings. This was no simple local court action, but an application for a judicial review. This type of court action available under English administrative law allows a judge to review the lawfulness of actions or decisions taken by public bodies and to monitor the exercise of public power on application by an individual. It is not interested in the rightfulness of a case, but only in whether correct procedures have been followed. Dissatisfied by decisions taken by their local authority and by an uncompromising approach to resolving their replacement property problems, Forman’s wanted to convey a strong signal of willingness to take radical action that could potentially harm both sides:
I contacted my lawyer. I said, “Right, I want to put the borough on notice for judicial review to find out what the hell’s going on here,” and we issued a notice to give us a review. I got a phone call from the chairman of the LDA
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within an hour, screaming down the phone at me, “Mr. Forman, what do you think you’re doing threatening the borough with judicial review? How do you think they’re going to help you if you’re going to threaten them with legal action?” I said, “Well, frankly, they haven’t helped me over the last six months and I don’t really see why I shouldn’t do this.”
Risking Loss of Control
In taking legal action, Forman’s was gambling on the outcome and its consequent potential impact on the business. This is because the desired results are hard to guarantee: Once a case reaches the courts, a plaintiff has no control over its outcome. Forman’s demonstrated that they were not only prepared to take this risk but also to cede control to a third party: in this case, a judge. Handing over control was a calculated risk, but one that they believed had the potential to strengthen their position. As the CEO observed, “You have to make judgments and you have to take risks.”
Sharing Danger With Adversaries
Forman’s was well aware that court action was a risky approach. The economic and social costs of mounting a judicial review can be prohibitive. Forman’s’ law firm noted of the legal fees alone, “A judicial review can could (sic) cost you £100,000. More.” Once action has begun, these costs can be hard to control and may jeopardize business as a result. However, the company believed that the cost of their action could be substantial for the authorities as well. This is because a judge conducting a judicial review has the power to halt work, reverse a decision, award costs against losing parties, or set compensation levels which could have damaging consequences for public bodies. Forman’s further hoped that a judicial review would throw light onto the council’s processes and procedures. For the authority, it was an unwelcome and potentially costly distraction that could create a public relations disaster. The action paid off even before it reached the courts. Within hours, a new deal was placed on the table:
The borough then panicked, and within the next 24, 48 hours, they suddenly said, “Look, you know, withdraw the judicial review. There are three or four sites we think would be suitable for you and we’ll help you find other sites.”
While Forman’s was eventually relocated to a new site in the immediate vicinity providing the potential to develop into new business areas, the firm nevertheless suffered a drop in performance from which it has not recovered. It was a price that the CEO seemed prepared to pay: “We’re a small family business and when the owner/manager of a small business takes a 5-year sabbatical, the business suffers, and our core business has suffered terribly.” Nevertheless, the CEO believes that he had little choice in taking such extreme and risky action, “I had to fight to the bitter end because . . . I would never give up, unless I was beaten.”
All the family firms were motivated by economic factors—they all wanted to advance their firm’s economic interests—yet their behavior could not be explained by economic and financial considerations alone. In the following sections the study seeks to understand their motivations and how this impacted on their behavioral approach.
The Role of SEW
As extant research indicates that in order to preserve their SEW endowments family firms will be prepared to risk negative outcomes for their business, this was the starting point of the analysis. This body of work predicts that firms with high SEW are more likely to countenance this behavior (Berrone et al., 2012); however, it leaves unclear how those with high endowment levels might differ among themselves. The results reported here show that all the family firms enjoyed strong levels of SEW, but that their differences were relatively minor. This helps explain why all family firms engaged in at least a minimum level of resistance against the environmental jolt they faced.
For each of the family firms in the study SEW was an important consideration in the framing of the Olympic jolt as negative. While one nonfamily firm, Bedrock Crushing, also framed the Games as negative they did so primarily for economic reasons. The family firms, however, were motivated by both economic and noneconomic factors. Figure 2 provides a graphic illustration of each firm’s SEW profile based on the FIBER framework. This shows that all the family firms had strong levels of SEW and that this was universally strong on the same two dimensions relating to control and identity with the exception of Forman’s for whom two items of these dimensions were either not applicable or weak. Finlay’s, for example, underlined the importance of control, as the CEO commented: We have “a good feeling factor that we are directors of a business we are in control of which is important for us.” Control was also key for UK Snacks who referred to being “hands on” and finding it “difficult to let go.”
While all three firms identified strongly with their business, for two of them, Forman’s and Finlay’s, the intertwinement of the family name and the business was so profound that the CEO and managing director in both cases changed or adopted their own surnames to that of the business. This was an indication of the strength of their identity with the firm. Lance Forman, for example, was not a Forman by birth, his mother had inherited the business from his grandfather, but his father who took on the running of the business at a time when this was still uncommon for women, adopted the name of Forman. His son Lance later did the same. While Nick Athienitis, the current CEO and husband of the founder’s daughter, did not change his name, he nevertheless revealed that he has frequently used the name Nick Finlay.
Finlay’s founder also felt a sense of identification and responsibility that transcended economic benefits alone:
Being the biggest shareholder in the company I could have actually taken [the money] and the whole company would have gone, but the family wouldn’t let me do that, . . . The money didn’t come into it. They knew I wasn’t in it for the money.
UK Snack’s founder also had visions that his son could join in his life’s work: It was a dream that his son was keen to help him fulfill, “It was important. It was something he started for me to sort of carry on and further his dream, and my passion for it as well.” Ensuring the business’s survival thus became an important priority to sustain the founder’s achievements. As the founder’s son and sales director reflected, and this influenced their framing and response of the jolt:
It was something that Mr. Nazir built from scratch, from nothing. It was important because it was how we made a living as well. . . . Perhaps it was too much of a family business, it was too family-oriented and we were too involved, but it was our life. So, it wasn’t an entirely commercial decision at that time.
Albeit minimal, there were nevertheless differences between the family firms in their stocks of SEW. Although marginal, Forman’s registered the lowest levels of SEW and Finlay’s the highest. This is significant, as based on extant theory, Forman’s could be expected to engage in the least resistance against the jolt compared with the other two family firms, but this was not the case. For Forman’s the FIBER dimension bonding social ties was highly salient. They were a family firm based on traditional values, values that had been developed and cemented over four generations of family leadership. They placed high emphasis on trust and enduring relationships and often eschewed formal contracts as a basis of relationships. Emotion, however, played an extremely important role in decision making in this firm to the extent that the CEO was prepared to sacrifice long-standing relationships with external suppliers even when this was not in their best interest. Three items relating to relationships among family firm members were not applicable given that the CEO owned and ran the business without the involvement of family members.
Finlay’s also placed a lot of emphasis on bonding social ties and emotional attachment of family members. Overall, compared with the other two firms these were more important dimensions. However, unlike Forman’s they believed that there was much less room for contractual relationships built on trust and reciprocity. Emotions also played a strong role; however, unlike the other cases there was high family conflict and tensions such that during the jolt they lost key family members and were forced to remove another from his post. This fragmented their response and reduced the firm’s ability to engage in the most extreme forms of behavior since they could not agree and were divided on their response, as the MD reflected:
I think we would have done a better deal with Michael at the helm. The fact that there was this very personal issue between father and son was an obstacle. If it had been perhaps a purely financial and business like arrangement you’d probably get over it a lot better than something that is so close and personal.
UK Snacks placed less importance on bonding ties and emotional attachments compared with Forman’s and Finlay’s. They tended to detach emotion from the business to the extent that the founder’s son and co-director commented that they would be prepared to “relieve” family members from their post if they were not pulling their “weight.” There was nevertheless a strong relationship between father and son in the business. They provided for other family members and there were indications that patriarchy and duty played a key role in the family and spilled over into the business. The founder and his son lived together in an extended household and the respect that Shabaz showed for his father was evident in the way that he frequently referred to his father as “Mr. Nazir.”
Succession was an issue in which there was a mixed emphasis on the part of the family firms. Forman’s had adopted a wait and see policy, essentially to see whether his children may in the future be interested in joining the firm. Until that point his goal was to keep the business alive in the event that the business could be handed on. Finlay’s were very keen to “preserve” the business for the next generation. However, family conflicts had reduced the pool of potential successors. In contrast, at UK Snacks, Shabaz, the founder’s son, did not see the business transfer to the next generation as an important goal.
There was less indication that noneconomic factors were driving decisions for the two nonfamily firms. For Jeff Burke, a non–shareholder director of ES Global at the time, there was emotional attachment to the business but this was related to financial reward as he explained, “The emotional attachment is the thrill of growing the business and the thrill of securing the deals, and the thrill of the chase if you like.” Bedrock Crushing experienced the jolt as unwelcome and disruptive to the economic life of its business. Unlike the family firms, their response was primarily based on economic considerations, as co-director Seamus Gannon noted: “They made us ridiculous financial offers and they just stuck at that. So we spent time arguing with them. . . . That is my only big gripe with the whole thing.” Given that family firms enjoyed high stocks of SEW stocks and that differences between them were minimal this could not sufficiently account for the large differences in behavioral responses. Alternative explanations are explored in the following section.
Alternative Influences on Behavioral Approach
From the data three factors were identified that could help explain divergence among family firms in their behavioral response to the jolt: family business place attachment, family business heritage longevity, and ownership dispersion. Ownership dispersion, which could regulate a family firm’s ability to act, is consistent with existing research. However, the first two factors have received little attention to date. They captured, respectively, the geographic and historical aspects of family firms’ experiences that could influence their response.
Family Business Place Attachment
Forman’s and Finlay’s—in contrast with UK Snacks and the two nonfamily firms in the study—placed different emphasis on the meaning and value of their firms’ location on the proposed Olympic park site. To be sure, all imbued their land with an economic value that they did not want to lose through inadequate compensation; most also wanted to stay in close proximity to the local area for logistical reasons as was also the case for Bedrock Crushing. However, the two most resistant firms appeared to be motivated by their attachment to the physical location. The dimension family business place attachment was deduced from these insights. This was composed of three second-order codes: family attachment to business location, family business identification with location, and identifying product with location.
Family attachment to business location
For members of the Finlay’s family firm, a business that spanned three generations, there was a strong sense of attachment to the firm’s location. Their connection to the area was deeply rooted and was imbued with a strong sense of meaning. It was the business home and it was the family’s home. It was where the family was raised, and ultimately where they planned to spend the rest of their days. This was their economic asset and was intended to fulfill this future family-related goal. It was a goal for which they were prepared to fight hard:
We just didn’t want to move. We were set up, we had a site there with an acre and a half of ground . . . and we bought that with a view of being there for the rest of our lives. And low and behold, blah, blah, blah, the big fellas come round and said, “We’re going to buy it.” I said, “No you’re not!” and that’s when the war started. (Founder)
Not only were members of the family born in the area, but it was the first place that the founder had settled when he arrived from Ireland alone as a teenager more than 40 years earlier. Over time the family, business, and location had become deeply intertwined, as the MD explained:
I was born a mile from here, and when [the founder] came to London he settled only a mile from here and has never moved very far from it, from there. . . . We’ve always been around the area and we’ve always operated out of the area.
Forman’s experience was somewhat similar. The CEO’s great-grandfather, Harry, also an immigrant, had arrived from Odessa at the turn of the 20th century and also settled in East London. His salmon curing business serviced the local Jewish community, and he raised his family there. In contrast, UK Snacks was a second-generation family business with a weaker attachment to the Olympic location or surrounding areas of East London. Like Finlay’s and Forman’s, they had logistical reasons for wanting to remain in the locality such as retaining access to motorway, public transport links, and their customer and supplier base. However, they had only been trading in the area for just a few years, family firm members did not live in the area nor did they identify with the locality. They had not been there long enough to establish a strong connection; consequently, they were more willing to consider a broader range of locations in the general area that met their logistical concerns. Eventually it agreed to new premises that fulfilled economic criteria. Bedrock Crushing similarly built its case to remain in the area on economic and logistical rather than social grounds. Their directors had no strong emotional or familial attachment to the area. Eventually they accepted a property that was later to prove unsuitable. ES Global, despite having spent 40 years in the east London area, had no special attachment to the locale: They viewed themselves as an international business that could be located anywhere.
Family business identification with location
From the firm’s inception more than 100 years earlier and over four family generations, Forman’s had been located in and around a very small area of East London. Attachment to the local area was high and viewed as part of the firm’s identity. The firm’s location and the time spent there connected the new generation to the old. For the CEO, this almost timeless connection was priceless:
We said, “We don’t care whether the government offers us £1 for our site, £1,000, £1 million, £10 million.” It doesn’t really matter what they offer us. What matters is . . . that we stay within the same area, because we’ve been in this area for 100 years.
While Finlay’s had spent less time in the Olympic site area than Forman’s, a similar point was echoed by its founder, “It didn’t matter what it cost. Wouldn’t matter what it cost. The money didn’t come into it. We wanted to stay in the same place . . . its where our business was established.” The business had established a high local profile and had built up strong local business connections with many in the Jewish community. The founder spoke passionately about how he had forged these relationships through business:
I used to do a lot of work on the synagogues. They used to call me the Whitechapel Irishman, the old days. I didn’t mind. And Dr. Finlay was . . . Dr. Finlay’s Casebook was on the television, so of course everybody remembered my name, which was a great thing.
Identifying product with location
A grainy black and white photograph: Louis Forman is showing off a record salmon catch at Billingsgate market in 1935. It takes pride of place in a prominent position on the walls of Forman’s production offices. It is a picture of Lance Forman’s grandfather. This photographic reminder of the connection between the firm’s products and the East London area was supported by a written portrait of the company’s heritage drafted by the CEO himself and placed on the firm’s website. There he describes the firm as “the world’s oldest salmon smoker” and “last surviving” of the original East London smoke houses.
These company snapshots are key to understanding why Forman’s went further than any other firm in the study to protect and advance its interests in the face of the jolt. Forman’s was the only firm for which there was an extremely strong association between its core product—smoked salmon—and place of production. The firm had spent all of its life in East London or close to an area next to the banks of the river Lea known as Fish Island. This link between product and place engendered an intense sense of identity:
We had this fine heritage and pedigree. Now, smoked salmon, which is so much the core of what we do, was probably one of the most popular gourmet foods across the Western world through the 20th century. It was all started here in London’s East End, and we are now the oldest producers of smoked salmon in the world and we’re located in the south of Fish Island.
Added to this, Lance Forman explains that his great grandfather had imported and later modified a distinctive salmon curing process that was particular to this immigrant Jewish community of salmon smokers. The process, now known as the “London Cure,” was brought over from Eastern Europe, adjusted to reflect differences in produce sourced in the new location, and has now become part of the family’s tacit knowledge. This is important because as Lance Forman emphasizes his family firm is the sole surviving salmon smoker in the country using this method. Breaking the link between product and place seemed unthinkable for the firm. Consequently, he had turned down other prior relocation alternatives in order to retain the business in the same local area. The following extract demonstrates a strong belief that the business was intimately tied to its locality and the firm’s identity:
We strongly argued, we’re part of the food heritage of this part of town. You know, if it was in France, you wouldn’t imagine the French to move a champagne producer to Bordeaux. You know, smoked salmon was founded in the East End of London and that’s where we should be.
Finlay’s history had spanned two to three generations as compared with Forman’s four. Construction was not a fixture of the area in the same way that smoke salmon was, and they could later retreat to one of the properties they already owned in the area.
Family Business Heritage Longevity
A family firm’s heritage extended over a period of more than two generations emerged as an important source of pride. If a family firm could accrue a heritage traceable back over several generations, it engendered the belief that it was worthy of special treatment and societal protection. This was in keeping with notions of heritage as a valuable commodity (Ashworth, 1994), and this sense of entitlement based on family firms’ longevity was captured in two subthemes: Prizing family business longevity and Viewing long-surviving family firms as special.
Prizing family business longevity
Results suggested that the older the firm, the stronger the owners’ belief that the business had carved out a special place in society for itself and was thus worthy of—if not entitled to societal protection. Remaining in business for more than 40 years and through three generations of family involvement, Finlay’s placed a high value on the longevity of its heritage. As the founder commented, “Not wishing to be boastful, there are not many companies like my own here that have been in it so long, and so we fought tooth and nail.” Not all firms in the study placed the same emphasis on longevity, but Forman’s did. Their owner stressed this at every opportunity. An audio clip on a local museum’s website charting changes in the area due to development features a variety of local voices including Lance Forman’s. His contribution is even entitled, “Lance: Recounts his battle to keep his company ‘H. Forman & Son’ in the area—a fourth generation family salmon smoking business.”
Viewing long-surviving family firms as special
The ability to survive over many generations as a family firm was viewed as a special achievement. Forman’s, at more than 100 years of age—and the firm with the most generational successions—believed this merited special societal status but was overlooked by authorities; thus, official claims that the Games should leave a legacy were inconsistent:
100-year-old family businesses now are something special, you know, there aren’t that many left it’s something to treasure, something to be proud of and something to fight for and that’s what we attempted to do. . . . The Olympics should not be about, you know, destroying 100-year-old businesses. . . . This was like a family heirloom.
Finlay’s also valued their long heritage forged over three generations; however, this issue was less important for the nonfamily firms and those extended over only two generations.
Key to family firms’ willingness to engage in increasingly risk-taking behavior was emotional anxiety related to the attainment of family-centered goals. As the deadline for vacating the site grew closer those firms with stronger emotional investments that included geographical and heritage attachments experienced an increasing sense of desperation, and thus greater willingness to engage in progressively riskier behavior:
I was afraid that our 100-year-old business was about to be closed down if we didn’t find a solution very quickly, so I was turning to any, you know, any method I could . . . at the end of the day no one’s going to stick out their neck like you are. (CEO, Forman’s)
Ownership Dispersion
Two firms enjoyed dispersed ownership among family members: UK Snacks and Finlay’s. Shared ownership and management of these companies placed limits on individual behavior, making unilateral decisions by directors more difficult. In contrast, Lance Forman enjoyed sole ownership of his company and had final decision-making prerogatives. As he reflected, “I didn’t have to consult anyone else to make a decision on which way forward.” Sole control allowed him to minimize the views of family members; he had felt that responsibility for protecting the firm fell disproportionately on his shoulders. This suggests that with few checks on decision making by the sole owner, the company could progressively engage in all three behavioral responses as governance mechanisms were ineffective in placing limits on behavior.
Discussion
This study has sought to analyze how family firms respond to an environmental jolt—viewed as a sudden, unprecedented, and dramatic external event (Meyer, 1982). The results presented here suggest that family firms vary in their behavioral response among themselves and in contrast with nonfamily firms. Noneconomic factors as well as economic factors influence the way that family firms interpret and frame an environmental jolt and thus their subsequent behavioral response. Where economic considerations were strongest, nonfamily firms offered the least resistance to the jolt, in one case embracing it as an opportunity, and where noneconomic motives were most acute a family firm interpreted the jolt as a severe threat and one to be resisted at virtually any cost. In between these two extremes, as noneconomic factors became more pronounced family firms showed more proclivity for risk-taking. An important insight here is that the behaviors in which family firms engaged were not intrinsically different to those any other type of firm could adopt but their motivations were different and this influenced the likelihood of engaging in progressively risk-taking behavioral forms.
This study highlights a behavioral response exhibited by family firms in the face of an environmental jolt that engendered increasing risk for their business. Labeled as engagement intensification, it incorporated three behaviors that occurred sequentially and cumulatively: contesting, proselytizing, and brinkmanship. Contesting refers to vocal objections and criticism of official offers, which, in this case, carried a risk of alienating authorities. This is close to ideas found in social movement research in which activists dispute the actions or claims made by target organizations (Baron & Diermeier, 2007). All firms in the study, with the exception of one nonfamily-owned firm, engaged in this behavior—it was the least risky behavior of the three but also the one providing the least defense against a jolt. Proselytizing aimed to create an unfavorable external climate for adversaries using public forums. According to social movement research, activists can seek to force concessions by using publicity-centered tactics to undermine a target organization’s reputation (Baron & Diermeier, 2007). However, results in this study show that this response risks valuable resources being diverted away from the firm and alienating authorities; only two of the family firms in the study engaged in this behavioral response. Brinkmanship, the third and most extreme behavioral response identified largely unseen in management research, raises the stakes for both actor and adversary. It is the riskiest of the three responses and the only firm that engaged in this behavior was a family business.
To date, brinkmanship has only been fully explored in game theory, economics, political science, applied to international negotiation and crisis bargaining (Nalebuff, 1986; Powell, 1988). In keeping with this broader work, findings here indicate that actors can engage in behaviors that may potentially harm not only their adversaries, but themselves as well (Schelling, 1960). This process is known as divisibility because damage may be shared among all parties to a conflict. According to brinkmanship research, threats must be credible (Dye & Sicotte, 2006). This can be achieved by embarking on a process of events or actions that escalate the threat (Dye & Sicotte, 2006). A key part of this process is demonstrating a willingness to lose control over the progress of events in what Dixit and Skeath (1999) term as controlled loss of control. Such conditions were noted when Forman’s sought to pursue costly and risky legal action in the process the firm risked losing the case or incurring spiraling legal fees. For their adversaries, the authorities, the risk also lay in losing their case or having any further activity suspended in lieu of a hearing. In taking highly expensive legal action, the firm demonstrated a willingness to take action that had the inherent possibility of slipping beyond its control.
Building on definitions of brinkmanship found in game theory and political science (Powell, 1988; Schelling, 1960), this article introduces the notion of brinkmanship into management research and offers a definition suited to this context: a behavioral tactic that demonstrates willingness to take action that risks mutually negative outcomes for a family firm and its adversaries. This indicates that family firms can deliberately act in ways designed to raise the stakes in order to force concessions.
Two key contributions flow from this study, the first indicates that family firms differed in their stock of SEW, although these difference were minimal. This is important as hitherto the bulk of prior research has treated it as a latent explanatory construct, and thus far the salience of its constituent dimensions has not been captured empirically (Berrone et al., 2012; Schulze & Kellermanns, 2015). More recently, research has considered variance in the strength of SEW but without deconstructing the role of individual dimensions. Using a qualitative and case-study approach, this study has explored each dimension of the FIBER model and finds that while SEW is strong for all the family firms, there were some albeit minimal differences between them.
This discussion looks first at the similarities between family firms to understand why all the family firms engaged in contesting behavior but diverged on other forms. The data suggest that SEW was important—family control and influence, and family identification with the firm were almost universally strong. In just one case, two items of the first dimension were either not applicable or weak due to the fact that the firm, Forman’s, was wholly owned by a single family member. This indicates that concentrated ownership may intensify the sense of ownership and control experienced by a family firm. Other scholars also point to an association between strength of SEW and percentage ownership (Schulze & Kellermanns, 2015). These results indicate that control and influence in combination with identification with the firm are key factors in the framing and initial response to a jolt. This likely explains all three family firms’ engagement in contesting behaviors as they were keen to remain in control of a business in which they strongly identified. One nonfamily firm also engaged in contesting behavior but its motives were different. They were also keen to protect their interests but their focus was primarily economic and thus they were not motivated to progress to more risk-taking behavior.
There were some differences between family firms on the remaining dimensions of the FIBER model. Where emotions or affective considerations were less pervasive firms were less inclined to engage in increasing risk-taking behavior such as UK Snacks, for example. Strategic decision making was thus less sentimental and more instrumental in keeping with more entrepreneurial orientations. Where decision making was driven by emotional considerations, behavior could progress to more risky-taking forms, as was the case for Forman’s. While Finlay’s was also subject to intense emotional influences on behavior, this also had the effect of constraining their behavioral response. During the period of the jolt the firm suffered from acute family conflicts and divisive management and this likely limited the coordination and marshaling of resources necessary to progress to more risky and costly action.
The importance of succession also differed among the family firms. It was not a uniformly key goal. For UK Snacks it was a low priority, Forman’s had adopted a wait and see approach, while Finlay’s for whom it was important faced some uncertainty about the pool of the next generation. This is a surprising result as succession is considered a cornerstone of family business. It further underlines SEW’s limited power to explain the variance in behavior of firms in the study. In line with recent calls by scholars (Schulze & Kellermanns, 2015), this work has begun the process of linking aspects of family firms’ SEW with firm outcomes, in this case their behavioral response and family priorities. Overall, however, the differences identified between family firms’ based on FIBER were minimal and could not sufficiently explain the more striking variances in their behavioral response.
This article’s second contribution is to identify the factors that influence differences in family firms’ behavioral responses and their adoption of increasingly aggressive behaviors. These factors did not feature as part of existing SEW dimensions. The study highlights how three influences incorporating two family-related key factors can affect family firms’ behavior in response to a jolt. The first factor, family business place attachment, while it remains unexplored in family business research, is an important concept because as researchers have shown in other disciplines (Low & Altman, 1992) place attachment influences the affective bond between individuals and place (Vaske & Kobrin, 2001), and at the group level where symbolic meaning can be shared (Scannell & Gifford, 2010). It can arise for different types of places including, for example, homes, neighborhoods, landscapes, or plazas, as well as at different stages of life, from childhood to adulthood (Low & Altman, 1992). Place attachment can have symbolic meaning (Greider & Garkovich, 1994) and influence organizational identity (Low & Altman, 1992). Its importance is in emphasizing the emotional and cognitive aspects of place (Vaske & Kobrin, 2001), the feelings that individuals have for these (Williams & Vaske, 2003), and the sense of meaning they can engender (Manzo & Perkins, 2006). This body of work has, however, missed the distinctive characteristics of family business in relation to place. Family business scholars have long understood the importance of business location for family firms (Kahn & Henderson, 1992) and have suggested that SEW can assume more value when firms operate in industries that are tied to particular geographic locations (Schulze & Kellermanns, 2015). The results in this study go further by indicating that location attachment is a key variable that can affect a family firm’s own sense of place and thus embody an emotional aspect not sufficiently developed in this prior work on family firms. Introducing the concept into management research, this study indicates that where there is strong intertwinement between place, family residential location, and business, family firms are likely to be more highly attached to their location and thus strive harder to protect this. Furthermore, where a family firm’s identity (family and business) is also intricately linked to products that have their own connection to a specific area, like wine or cheese, the sense of place attachment is likely to be significantly stronger than those firms without these links.
This explains the strong behavioral response by Forman’ and Finlay’s, for whom the link between product, business, and family was the most intense. Finlay’s, however, while strongly attached to their location, did not have the same product connection with the area and engaged in less riskier behavioral responses compared with Forman’s. Of the two nonfamily firms one was unperturbed by relocation as it was not tied to any particular area, the other had only been in the area a comparatively short time, so had not developed a strong attachment to the area.
The second family-related factor indicates how family firms with a long-established heritage appear to place greater importance on preserving this compared to firms with a shorter history. If it could trace its ancestry back over multiple generations and over a sustained period, a family firm was most apt to view its business as a societal asset. Thus, heritage is perceived by family firm members as valuable not only for the firm itself but also for the wider community in which it is based. This suggests that heritage and its continuance can be viewed as a commodity (Ashworth, 1994) and one that can be imbued with value and meaning (Graham & Howard, 2008). Forman’s referred to this as a family “heirloom.” While family place attachment and heritage emerge as different but equally important concepts in this study, heritage, identity, and place are nevertheless viewed as interconnected (Graham & Howard, 2008). This suggests that those family firms with a strong or long heritage linked to a particular location are likely to perceive more is at stake when these are threatened. It can explain difference among family firms, for example, why Forman’s, the family firm with the longest heritage and strongest attachment to its location, engaged in the most aggressive behavioral response and why UK Snacks with little of these investments resisted the least. These factors were not important for nonfamily firms.
This research shows that locational and historical factors play an underexplored role in influencing family firm behavior in the face of an environmental jolt. The importance of location for the family, the business, its products or services, and their heritage are important insights that are missing from SEW research. These findings suggest that the FIBER model should be extended to incorporate additional dimensions of place and heritage. This insight would add richness and depth to current conceptions of SEW by allowing it to capture more nuanced difference between family firms, differences that can ultimately have a strong influence on behavior.
Ownership dispersion is the third key factor that influences family firms’ behavior (Chrisman et al., 2012; Wright, Chrisman, Chua, & Steier, 2014) by mitigating their ability to act. Decision-making power shared among several parties can serve to limit drastic actions. When it is concentrated in one pair of hands, there are no such checks on behavior. This is in line with recent work suggesting that both ability and willingness must be present to enable particularistic family business behaviors (De Massis, Kotlar, Chua, & Chrisman, 2014).
Limitations and Future Research
Several implications for future research and practice arise from this study. First, this work draws attention to the importance of the external environment and its interaction with family firms’ internal dynamics. It suggests that those dynamics will lead family firms to continually seek to adapt and to accommodate environmental events in ways that allow them to survive. They will not accept extinguishment lightly, even where acting may threaten their very survival, because to do nothing may be to face certain demise. It ultimately indicates that family firms are capable of taking seemingly irrational decisions in pursuit of rational goals. Second, this work suggests that policy makers and others should take heed of family business heritage, both historically and geographically, and recognize that this may intensify their behavior in response to an environmental jolt. As for family firms themselves, they should constantly review internal processes to evaluate extreme behavior and its benefits for their firm.
This work is not without its limitations. First, its focus on one industrial setting in one country limits its generalizability. The setting, while unique, also restricts its relevance to other areas. The data collected were retrospective, which may reduce recall and introduce bias; however, interviews with contemporaries who could recall the same events minimizes this weakness along with the use of other supplementary data sources. This study, nevertheless, raises numerous opportunities for further research. First, scholars could investigate family firms’ response to environmental jolts using a larger quantitative sample in other international settings to analyze how cultural context affects such behavior. They could also consider whether there are other responses than the three reported here. Given limited empirical work on place attachment in family business research, this would warrant further exploration of the importance of location for different family business generations, how this affects performance, and how heritage may shape current and future behavioral approaches. Brinkmanship remains largely unexplored in management and family business research; thus, there are valuable research opportunities to explore the process of engaging in brinkmanship behavior and its role in firms’ strategic development (e.g., in firm mergers and alliances).
Footnotes
Acknowledgements
I would like to thank the following for their helpful comments and encouragement: Jean-Luc Arregle for his feedback on multiple drafts of this paper, Mattias Nordqvist for his early support; Francesco Chirico, Lucia Naldi, Massimo Bau, Daniel Pittino and other seminar participants at CeFEO, Jönköping International Business School; Saulo Dubard Barbosa, David Courpasson Mike Wright, Zied Guedri, and Myriam Lyagoubi; and finally, a special thank you is extended to editor W.G. Dyer for his thought-provoking editorial insights and support, and to the two anonymous reviewers for their excellent comments and productive exchanges.
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
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References
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