Abstract
Fifty auto repairmen were asked to pair eight different sized socket wrenches with eight differently colored handles. Half of subjects were told the purpose of the study was to establish a color code for size while the remainder were misled as to the true intent of the research. Results indicate:
Subjects did not associate colors with size unless asked specifically to do so. Subjects who chose to perform the task with an increasing order of size selection were especially sensitive to color-size associations. Relative saturation of hue may be an operant variable in formation of a color-size relationship.
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