Abstract
This study traces the evolution of U.S. news media frames of participants in the 2011 Egyptian Revolution, part of the Arab Spring. Critical discourse analysis reveals that CNN.com and FoxNews.com employ frames previously applied to Muslims and the Middle East—U.S. friend/enemy and rational/irrational—to explain the anti-government protesters, president Hosni Mubarak and Mubarak’s government, and the Muslim Brotherhood to U.S. audiences. Media frames of certain groups fluctuate during the revolution and between CNN and Fox News, but, overall, these frames predominantly reflect U.S. political ideology that favors people seeking democracy over authoritarian rule and remains wary of Islam.
On February 11, 2011, Egyptian President Hosni Mubarak relinquished his position after 30 years in office. His resignation followed 18 days of protest and unrest in one of the key events of the Arab Spring, a series of political uprisings in the Middle East and Northern Africa. The Egyptian Revolution drew substantial interest from U.S. media even though the United States did not play a direct role in the uprising. The event received more coverage in the United States than any other international news story from 2007 to early 2011 (Pew Research Center Project for Excellence in Journalism, 2011). Multiple segments of Egyptian society vied for power during the revolution, and U.S. journalists had to explain these different factions to their American audience. Media portrayals help to form what Lippmann (1922/2010) described as “the pictures in our heads,” and this study’s goal is to better understand the picture U.S. news created of Egyptians involved in the uprising. Critical discourse analysis (CDA) is employed to explore how two mainstream U.S. news organizations, CNN and Fox News, framed key revolution participants in online news content.
Research regarding U.S. media frames of revolution participants is an important and timely area of scholarly inquiry. Since September 11, 2001, media coverage of the Middle East and North Africa and Muslims generally has predominantly reflected Orientalist stereotypes (Karim, 2006; Kumar, 2010; Poole & Richardson, 2006; Powell, 2011; Semati, 2011) and poorly explained the complexity of Middle Eastern countries and their citizens (Ibrahim, 2008). Concerned with the potential social and political implications of these portrayals, scholars have called for increased research into Western representations of this region and religion (Poole & Richardson, 2006; Semati, 2011). Recent framing research in this area has focused on stories regarding Islam (e.g., Ibrahim, 2010; Kumar, 2010), terrorist acts and their ramifications (e.g., Ibrahim, 2008; Powell, 2011), or U.S. actions in the Middle East (e.g., Aday, Livingston, & Hebert, 2005; Harmon & Muenchen, 2009). This study adds to this scholarship by exploring the frames of participants in an event in the Middle East and North Africa region in which the United States did not play a direct role but was affected by the outcome. It also contributes to emerging scholarship regarding the Arab Spring. The study finds CNN and Fox News similarly employed familiar frames applied to Middle Eastern residents to describe and contextualize revolution participants for a U.S. audience. The news outlets create a picture of participants that evolves during the revolution and signals to U.S. consumers which groups are most like them and which pose a threat. The implications of these frames are discussed along with future research directions.
Literature Review
Framing Theory
In media and journalism scholarship, framing refers to the cognitive process through which news producers make sense of a subject and present it to their audiences and the way consumers, in turn, understand these reports (Reese, 2001). According to Entman (1993), “To frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation” (p. 52). Framing, then, involves journalists making judgments about a subject that then guide the selection of information for publication and its presentation. The frames, or what Gitlin (2003) defines as “little tacit theories about what exists, what happens, and what matters” (p. 6), are manifest within media texts. Multiple factors shape news accounts, but the dominant ideology of the culture in which the news is produced is the most significant (Shoemaker & Reese, 1996). Ideology serves as a “cultural resource for framing activity” (Snow & Benford, 2005, p. 209) with a frame functioning as a “derivative of ideologies” (Westby, 2005, p. 219). Researchers have documented that media frames reflect the ideological views of political elites (Entman & Rojecki, 1993) and the media themselves (Solomon, 1992).
For communication scholars, media frames are an important area of study because a frame “is really the imprint of power—it registers the identity of actors or interests that competed to dominate the text” (Entman, 1993, p. 55). A news subject’s framing has the potential to affect how audiences understand it (Entman, 1993; Iyengar, 1987). Media frames in foreign news can affect news consumers’ opinions of foreign nations (Brewer, 2006), events (Iyengar & Simon, 1993), and people (Evans, 2010; Robinson, 2002). Frames and news portrayals also have the power to perpetuate stereotypes and to create a sense of empathy or foster indifference toward a group of people with implications for public policy (Evans, 2010; Robinson, 2002). Research regarding media frames of the Egyptian Revolution furthers an understanding of how news organizations portrayed the participants to U.S. consumers and, in doing so, can help illuminate how audiences came to view these groups.
Media Portrayals of the Oriental Other
During the last half-century, U.S. media have focused their coverage of the Middle East and North Africa on crises affecting the United States and portrayed these events and their participants through a Western ideological lens (Said, 1997, 2003). The research reviewed here was produced after the September 11, 2001, attacks on the United States that resulted in increased U.S. media attention of the Middle East and Islam (Semati, 2011). This visibility has presented a largely negative and incomplete picture of Middle Eastern citizens and Muslims (Ibrahim, 2008; Karim, 2006; Kumar, 2010; Poole & Richardson, 2006; Powell, 2011; Semati, 2011) and perpetuated Orientalist stereotypes (Kumar, 2010). As defined by Said (2003), Orientalism is a Western cultural discourse that erroneously cleaves the world into Us, the enlightened West, versus Them, the dangerous Oriental Other: On the one hand there are Westerners, and on the other there are Arab-Orientals; the former are (in no particular order) rational, peaceful, liberal, logical, capable of holding real values, without natural suspicion; the latter are none of these things. (p. 49)
Orientalism functions “as a system of knowledge about the Orient, an accepted grid for filtering through the Orient into Western consciousness” (Said, 2003, p. 6) and is reflected in and reinforced by Western media (Said, 1997, 2003). According to Said (1997, 2003), a focus on Islam is at the core of Orientalist discourse that conflates region and religion. To contextualize frames of revolution participants in Egypt—a country in “the Orient” that is predominantly, but not exclusively, Muslim—this literature review comprises research regarding media frames of Middle Eastern residents, Egyptians, and Muslims.
U.S. news coverage of the Middle East and Northern Africa has drawn on and reinforced a discourse of Us versus Them (Pintak, 2006). As the United States has waged its “War on Terror,” Muslims have replaced Cold War communists as a cultural enemy (Karim, 2006; Pintak, 2006); however, this designation only applies to certain groups. Prior to the Arab Spring, Egyptian, Saudi Arabian, and Kuwaiti political leaders were excluded from the dangerous Other because they were U.S. allies (Karim, 2006). Further research has shown the delineation between Us and Them regarding Egyptians to be even more nuanced. Following September 11, U.S. television news framed Middle Eastern countries as U.S. friend or enemy based on their support for U.S. policy in the region (Ibrahim, 2008). These reports portrayed Egypt overall as a U.S. friend because of the political alliance between the United States and then-president Mubarak, but TV news also framed some Egyptians, who were not supportive of the U.S.’s actions in the region, as “irrational” (Ibrahim, 2008, p. 294). Media accounts brought Egypt as a whole closer to the category of Us, but, simultaneously, excluded aspects of Egyptian society, relegating them to the position of the Other.
News portrayals focusing specifically on Muslims also vary. Following 9/11, U.S. broadcasters presented Islam as practiced in the United States as peaceful and acceptable while framing the same religion in other countries as radical (Ibrahim, 2010). These findings would suggest that U.S. Muslims are removed from the category of Oriental Other, but additional research has shown a more complex picture. News stories regarding domestic terrorism have framed incidents involving Muslims in the United States as an Islamic attack on American ideals but presented crimes by non-Muslims as isolated incidents by mentally unstable perpetrators (Powell, 2011). Complicating the picture further, media discourse surrounding the Times Square bomber—a U.S. citizen of Middle Eastern descent—initially straddles the Self versus Other dichotomy before positioning the bomber as Other (Chuang & Roemer, 2013). Although U.S. news portrayals of Middle Eastern residents or Muslims appear to shift based on story context, the unifying characteristic of these frames is that they serve or reflect U.S. interests at any given time.
According to Entman (1993), texts can “exhibit homogeneous framing at one level of analysis, yet competing frames at another” (p. 55), and researchers have documented simultaneous similarities and differences in how U.S. media have framed Middle Eastern events (Aday et al., 2005; Evans, 2010; Harmon & Muenchen, 2009). Stories regarding the build-up to the Iraq War by Fox News, CNN, and network news providers reflect a pro-war frame in-line with U.S. policy; however, the news organizations employed the frame to different extents with Fox News relying on it the most (Harmon & Muenchen, 2009). Fox News exhibited more of a pro-U.S. bias than CNN and other U.S. networks in its Iraq War coverage, but when compared with foreign news organizations, all U.S. news providers similarly overlooked negative aspects of the war (Aday et al., 2005). Fox’s use of images and sound also exhibited a pro-war frame to a greater extent than CNN (Silcock, 2008). Framing differences also exist within news organizations: The New York Times framed two analogous events involving Palestinian refugee camps in different ways (Evans, 2010), and so, media frames of Middle Eastern events can vary among U.S. news outlets and within them.
Framing the Egyptian Revolution
Twitter, Facebook, and blogs played an integral role in the Arab Spring (Lotan et al., 2011), and emerging scholarship regarding the Egyptian Revolution focuses on framing in traditional and social media. In contrast to traditional media frames shaped through the journalism process, revolution frames on Twitter emerged through networked hashtags focusing on political figures, events, and locations (Meraz & Papacharissi, 2013). Egyptian Arabic media frames varied across media type (Hamdy & Gomaa, 2012): Newspapers with government ties predominantly framed the revolution as a conflict against “unemployed thugs, foreign conspirators, and delinquent and violent youth” (p. 4) while independent publications employing both conflict and human-interest frames eventually embraced the protesters, and social media sites relied on a human-interest frame revealing the protesters’ plight. Similar to independent Egyptian media, Al Jazeera English and the BBC portrayed the uprising through conflict and attribution of responsibility frames blaming Mubarak for political unrest (Fornaciari, 2011). Op-ed pages of European publications with U.S. ties framed the revolution in terms of its causes, Egypt’s political future, and the Muslims Brotherhood’s role (Golan, 2013). Congruent with other media coverage, European op-eds attributed the revolution to Mubarak’s autocratic rule. Opinion writers also debated the threat the Muslim Brotherhood posed to Egyptian and U.S. interests. Scholarship regarding the revolution has focused on how foreign news sources and social media have framed revolution events, but the framing of Egyptian Revolution participants in U.S. news sources has yet to be fully explored.
Research Rationale
Given the media’s role in disseminating information about foreign events, the power of frames to impart a particular view of a subject, and the controversial nature of U.S. news coverage of the Middle East, continued investigation of U.S. media portrayals of this region is warranted. This analysis adds to the existing literature by exploring the media portrayal of participants in a foreign event that impacted the United States but in which the United States did not play a direct role. By focusing on U.S. media portrayals of participants, this study adds to Arab Spring and Egyptian Revolution scholarship. Furthermore, this analysis provides insight into the media environment in which U.S. news consumers developed their opinions of revolution participants and the U.S. government formed its response to the uprising.
Approach and Method
This study employs CDA, a qualitative methodological approach, in the investigation of U.S. media frames of revolution participants. Aligned with framing theory, CDA situates discourse as socially constructed, imbued with power (Fairclough, 1995; Wodak & Meyer, 2013). Wodak and Meyer (2013) define CDA as “fundamentally interested in analyzing opaque as well as transparent structural relationships of dominance, discrimination, power and control as manifested in language” (p. 10). CDA has as its focus the study of language and form, which coincides with the loci of frames in media texts. Some scholars have argued that qualitative approaches attuned to nuance are better suited to exploring the complexity of media portrayals (Ibrahim, 2008; Richardson, 2007). CDA adds depth to media research by moving it beyond “summarising what” publications write about a subject to “analysing how” they write about it (Richardson, 2007, p. 20). This study identifies frames of revolution participants and analyses their formation. CDA calls for systematic analysis (Fairclough, Mulderrig, & Wodak, 2011), mandating the subject be interrogated in conjunction with its textual and social context and not interpreted in isolation (Fairclough, 1995; Richardson, 2007).
Study texts were news stories appearing on CNN.com and FoxNews.com. In 2011, more consumers received their international news from online sources than newspapers, and CNN and Fox News were among the top visited news websites (Olmstead, Sasseen, Mitchell, & Rosenstiel, 2012). These news organizations are mainstream news providers that position themselves as distinct brands (Chan-Olmsted & Cha, 2007). Fox News is perceived as politically conservative, whereas CNN is viewed as more liberal—claims backed by their audience composition (Coe et al., 2008; Gil de Zúñiga, Correa, & Valenzuela, 2012; Iyengar & Hahn, 2009) and their news content (Gil de Zúñiga et al., 2012; Weatherly, Petros, Christopherson, & Haugen, 2007). Partisan news coverage, like that observed on CNN and Fox, affects the audience’s understanding and opinion of political issues (Gil de Zúñiga et al., 2012). By analyzing CNN and Fox News, this study provides an understanding of how revolution participants were presented to these different audiences. As discussed in the literature review, CNN and Fox do not always cover foreign news from polar perspectives and this analysis adds to the ongoing study of whether these news organizations exhibit similarities in reporting of Middle Eastern affairs, despite divergence on other issues.
The study time period was January 25, the first day of protests, through February 11, when Mubarak ceded power. Study texts were written stories credited to CNN or Fox that focused on revolution events and the U.S. response. Editorials were excluded. CNN.com texts were accessed from LexisNexis Academic using the keyword “Egypt.” FoxNews.com texts were not available via LexisNexis and were retrieved from the website using keyword searches based on important revolution locations and participants: “Egypt and Tahrir Square,” “Hosni Mubarak,” “Egypt and Muslim Brotherhood,” “ElBaradei,” and “Wael Ghonim.” January 27 was the first date a Fox story fitting the study criteria was available.
Taglines in half of the FoxNews.com stories stated that the Associated Press or other media contributed to these articles. The author identified the wire content that ranged from a few lines woven into the text to large portions of the article and retained these stories for several reasons. Framing involves the selection and emphasis of information to put forward a particular explanation (Entman, 1993), and rewriting wire copy or integrating it with original content is part of this process. Wire content integrated into stories functions as a type of source. Fox journalists still had to decide what wire copy to include or exclude and how to combine this information with that of other sources to explain the revolution to the audience. Because media frames convey meaning (Entman, 1993; Gamson & Modigliani, 1989), scholars study them to understand how specific audiences may learn about a subject, and the author took the audience into account when retaining the articles. Excluding half the sample from analysis would provide only a partial picture of the media frames presented to the audience. These stories also had the appearance of being produced by Fox: The FoxNews.com name was on each story between the headline and the text, with reference to wire content only at the story’s end. The author identifies wire content in the analysis.
The Egyptian Revolution involved multiple factions that could not all be studied. This analysis focuses on three groups that emerged as integral participants: the anti-government protesters calling for Mubarak’s ouster and a democratic Egypt, the Muslim Brotherhood that was part of the anti-government movement, and Mubarak and his government. The Brotherhood is treated as its own group because the considerable press coverage it received segregated it from the larger anti-Mubarak movement. Thematic questions guided analysis: How do U.S. media identify and describe revolution participants? How do these characterizations frame each group? To what extent do media frames shift during the revolution?
Data collection and analysis in CDA can follow a grounded approach (Wodak & Meyer, 2013), and the selection of study texts and their analysis was an emergent process. The researcher analyzed 30 stories returned in the FoxNews.com search and 83 of the 154 stories from CNN. The researcher selected stories that focused on explaining revolution participants, such as CNN’s “What is the Muslim Brotherhood” and daily reports in which journalists discussed the participants in relation to revolution events. Texts were read from each day of the revolution until media frames reached saturation for that day. The researcher analyzed the texts by looking for patterns and repetition in key linguistic elements of media portrayals as identified by CDA scholars (e.g., Fairclough, 1995; Richardson, 2007): the way media reports named and described the different revolution participants and their actions, the words journalists selected and the interpretation of their connotative and denotative meanings, and the sources providing these descriptions. The researcher read texts multiple times while moving through an analysis that interrogated specific aspects of a media text in relation to the entire text, other stories in the sample, and pertinent political and social contexts.
Multiple frames for each revolution group emerged, but this analysis focuses on media frames previously applied to the Middle East: the framing of a group as either U.S. friend or enemy (Ibrahim, 2008) and as either rational or irrational according to Western standards (Kumar, 2010; Said, 2003). In applying these frames to each revolution group, CNN and Fox News repeatedly bring these attributes to the audience’s attention, increasingly their salience. Frames and media discourse can be particularly powerful when they draw on familiar cultural symbols and narratives (Entman, 1993; Gamson & Modigliani, 1989). Because the media have previously employed these frames that reflect an Orientalist discourse, the U.S. friend/enemy and rational/irrational frames have the potential to be more culturally resonant with Western audiences.
Analysis
U.S. Friend/U.S. Enemy
U.S. journalists covering foreign events must explain a group’s relevance to their American audience, and previous coverage of Middle Eastern events directly affecting the United States portrayed the region’s residents as either U.S. friend or enemy (Ibrahim, 2008). These frames also are woven through revolution coverage even though the United States did not play a major role in the uprising. The frames are nuanced, varying across groups and publication. The portrayal of Mubarak as U.S. friend shifts over time on both websites while the media consistently employ the enemy frame for the Muslim Brotherhood but differ on whether the Brotherhood is a potential enemy, CNN, or actual enemy, Fox. The friend or enemy status of anti-government protesters only becomes clear toward the end of the revolution.
Mubarak and the government
Early in the uprising, some CNN stories present Mubarak as diplomatically close to the United States by referring to him as an ally, detailing how he has helped the United States, and quoting U.S. officials who state Mubarak is a U.S. partner (e.g., CNN Wire Staff, 2011a). Other CNN stories, however, position Mubarak’s regime as an ally, but one who is increasingly a liability because of its human rights violations. Fox News’s early revolution coverage also paints Mubarak as problematic for the United States: “On one side is Mubarak, who has presided over a corrupt government and meager economy without holding free elections. Unfortunately for President Obama, he’s a key U.S. ally” (“As Egyptian Unrest Builds,” 2011, para. 2). As the revolution continues, some stories contain references to Mubarak as ally, but other accounts indicate Mubarak’s status as U.S. friend is waning. A CNN report mid-revolution explains the changed relationship: “Obama’s decision to break with Mubarak, a critical U.S. ally in the Mideast, serves as a warning to U.S. allies that they too are expendable” (Labott & Levs, 2011, para. 19). White House officials do not publicly state Mubarak’s ally status is in jeopardy, although they push Mubarak for reform. Claims regarding Mubarak’s strained ties with the United States are attributed to former officials, off-the-record sources, or have no direct citation. Statements positioning Mubarak as still an ally later in the revolution are attributed to Republican officials criticizing the White House’s handling of Egypt. By revolution’s end, journalists position Mubarak’s political alliance with the United States as something of the past or make no mention of his friendship. Although media accounts make it clear Mubarak is no longer a U.S. friend, they do not indicate the former president is a threat.
Anti-government protesters
Fox News’s and CNN’s early coverage does not focus on protesters’ status as U.S. friend or foe; instead, it explains how protesters’ actions affect the United States. In isolated instances, both news outlets quote protest leaders criticizing the U. S. (e.g., CNN Wire Staff, 2011b; Miller, 2011a); however, news accounts position these statements as evidence of protesters’ frustrations with U.S. support of Mubarak, not an ideological hatred of America. As the revolution progresses, CNN and Fox quote White House and other U.S. officials stating their support for the anti-Mubarak protesters, and Washington later confers the ally status Mubarak once held to the democratic revolutionaries. On the day Mubarak cedes power, Fox states, “Though Mubarak has been a key U.S. ally for decades, Obama did not mention Mubarak by name in his remarks. He cast the power shift as the manifestation of ordinary Egyptians ‘boundless aspirations’ for a better country and government” (“Obama Appeals to Egypt’s,” 2011, para. 4). A CNN story similarly reports, “In Washington, U.S. President Barack Obama said the people of this key U.S. ally have made it clear that ‘nothing less than genuine democracy will carry the day’” (CNN Wire Staff, 2011e, para. 26). The friend frame, then, does not reflect the protesters’ perspective but, rather, the U.S. government’s opinion.
Muslim Brotherhood
Both news outlets employ an enemy frame to describe the Muslim Brotherhood but in different ways. When the Brotherhood joins the uprising, CNN indicates that the group may be a problem for the United States. A CNN story regarding the Brotherhood explains its ties to militant Islam and its opposition to the Iraq War but stops short of claiming the group poses a threat to the United States (Jones, 2011). As it becomes clear that Mubarak will be replaced, CNN’s coverage begins to portray the Brotherhood as a potential U.S. enemy. CNN discusses concerns with the group’s alleged intentions for taking control of Egypt and pushing out Western influence but often refrains from making direct accusations. Its news coverage attributes charges regarding the Brotherhood’s anti-American sentiments to vaguely identified groups or officials, excluding the White House, and follows these claims with rebuttals by the Brotherhood or other officials. A CNN report states: “Some analysts and U.S. politicians argue that the Muslim Brotherhood, which they consider anti-American and anti-Israel, could take over in Egypt” (Cohen, 2011, para. 18). A White House official then counters that the Brotherhood is not the only possible replacement for Mubarak. CNN also attributes claims regarding the Brotherhood to other news outlets: Fears that the Muslim Brotherhood, an Islamic umbrella group, could hijack Egypt’s pro-democracy movement have made headlines during the 18 days of protests in the country, but the group has stated more than once that they are not seeking power. (CNN Wire Staff, 2011f, para. 10)
By signaling that it is not making accusations regarding the Brotherhood, by using terms like “could” that indicate uncertainty, and by providing statements to counter accusations against the group, CNN indicates that the Brotherhood is a potential, but not certain, threat to the United States.
Fox News, however, frames the Muslim Brotherhood as an actual U.S. enemy. The media organization refers to the Brotherhood’s position toward U.S. policies and interests in the region as “hostile” (Miller, 2011a) reporting that a Brotherhood-controlled Egypt would jeopardize the country’s “friendliness toward the West” (“As Egyptian Unrest Builds,” 2011, para. 3). Fox News also indicates the Muslim Brotherhood has ulterior motives: “While the Brotherhood has maintained a low profile throughout the mass protests, there are deep concerns within Egypt and Washington about its program, strategy and intentions” (Miller, 2011b, para. 9). After Mubarak cedes power, concerns regarding the Brotherhood continue: “ . . . the possibility that a group like the Muslim Brotherhood—outlawed under Mubarak—could gain bona-fide political power and shift the country away from the West and Israel has some lawmakers nervous” (“Obama Appeals to Egypt’s,” 2011, para. 9). The question regarding the Brotherhood on Fox News is not if the group will be a problem for the United States but when. Most claims regarding the Brotherhood are made without attribution, presented as matter-of-fact, but direct quotes from experts and former officials, particularly Bush-era officials, and statements with vague attribution also add to this frame. The group does not speak for itself.
According to CNN and Fox News, when Mubarak leaves office, he is no longer a U.S. ally, the anti-government protesters are U.S. friends, and the Muslim Brotherhood clearly is not a friend. By employing the U.S. friend/enemy dichotomy in an event that did not directly involve the United States, revolution participants are recast from Egyptians battling for the future of their country to foreign factions affecting the United States. The revolution is not only about Egypt but also the United States.
Rational/Irrational
The framing dichotomy of rational and irrational reflects Orientalist discourse that portrays the West as democratic and enlightened while predominantly Muslim nations are framed as “inherently violent,” as perpetuating terrorism instead of democracy, and as “incapable of science, rational thinking, and reason” (Kumar, 2010, p. 254). This discourse, then, could be said to frame the West as rational and “the Orient” as irrational. In covering the Egyptian Revolution, CNN and Fox News cast groups on either side of this divide.
Mubarak and the government
CNN and Fox News frame Mubarak and the Egyptian government as irrational by stressing Mubarak’s rejection of Western democracy and the leader’s human rights violations. Journalists consistently identify Mubarak as an “authoritarian” leader who has ruled Egypt with an “iron fist” for 30 years and the government as “Mubarak’s regime.” The news outlets present these naming terms with connotations of absolute rule and descriptions that indicate the government belongs to Mubarak and not the people as statements of fact often without sourcing. CNN repeats a regional political joke that simultaneously exemplifies Mubarak’s power obsession and portrays its absurdity: “One of Hosni Mubarak’s advisers finally gets the courage to say, ‘Mr. President, maybe it’s time to think about your farewell address to the Egyptian people.’ Mubarak looks at the adviser and asks, ‘Why? Where are they going?’” (Labott & Levs, 2011, para. 1). Stories also quote regional experts and anti-government protesters who levy account after account of oppression during Mubarak’s “rule” including how, in the words of an anonymous U.S. government source to Fox News, Mubarak’s regime has “killed, gassed, jailed, tortured and generally abused its opponents” (Miller, 2011a, para. 18).
Descriptions of violence by Mubarak’s security forces toward both protesters and journalists covering the revolution further bolster the irrational frame. The websites detail the “regime’s” deadly force against protesters, highlight Mubarak’s retaliation tactics that include kidnapping, and describe government assaults on the media. Media blame the regime for violent crackdowns: “Journalists covering the crisis also became targets—beaten, bloodied, harassed and detained by men, most all in some way aligned with Mubarak” (CNN Wire Staff, 2011c, para. 30). These accounts include statements denouncing Mubarak from human rights advocates and the White House, whose initial measured responses give way to stern rebukes. For readers in the United States where freedom of speech is a constitutional right, coverage regarding violence against journalists and protesters could powerfully signal Mubarak violated norms of democratic leadership. Stories sometimes carry Mubarak’s perspective in which the president states he is trying to safeguard the country, but protesters counter these claims. Fox and CNN’s depiction of Mubarak’s absolute control and rights violations position the regime as irrational.
Anti-government protesters
CNN predominantly frames the anti-government protesters as rational by emphasizing their education, professionalism, and non-violent struggle for secular, democratic goals. Journalists introduce the protesters through regional experts and government officials who vouch for them by presenting them as progressive and, in the words of Secretary of State Hilary Clinton, as “well-informed, active, civil society leaders in Egypt” (CNN Wire Staff, 2011a, para. 38). Drawing on these sources and protester statements, CNN portrays the anti-government movement as seeking democratic reform. The news organization also contextualizes many protesters by discussing their college education and professional occupation and stresses the Western connections of protest leaders Mohamed ElBaradei and Wael Ghonim. When including them in stories, CNN identifies ElBaradei as a Nobel Peace Prize laureate, a respected Western honor, and Ghonim as an executive for American-based Google.
CNN’s portrayal of protesters as non-violent activists furthers this frame. Journalists refer to anti-government participants as “protesters” and “demonstrators,” labels that do not carry violent connotations, and describe their actions as a revolution. The use of “revolution” draws a connection between the protesters’ actions and the United States’ own struggle for democracy. Equally important, the events are not a “rebellion,” a term with a connotation of anarchy. In explaining violence during the uprising, CNN positions protesters as government victims—“ . . . protesters taking to the streets in Egypt on Wednesday felt the wrath of security forces” (CNN Wire Staff, 2011a, para. 20)—and rationalizes protester violence as a reaction to government aggression. By focusing on the advanced education and professionalism of protesters and their pursuit of democratic reform through revolution, CNN taps into stereotypes associated with rationality in the West.
Much of Fox’s information regarding the anti-government movement is republished from the Associated Press, and initial coverage contains competing portrayals of protesters. An irrational frame is built early through journalists’ descriptions of revolution events they witnessed or viewed second-hand from Egyptian television. These stories present the initial uprising as chaotic and the anti-government movement as leaderless, as youth driven, and as comprising disparate groups with the implication that protesters may not be capable of succeeding (e.g., Griffin, 2011; “Internet, Phones Down,” 2011). Information republished from the AP also portrays anti-government protesters as perpetrators of violence. For example, protesters who were “wielding rocks, glass and sticks chased hundreds of riot police” (“Five People Killed,” 2011, para. 18) and also “torched a fire station and looted weapons that they then turned on police” (“Internet, Phones Down, ” 2011, para. 12). AP accounts attribute some violence to Mubarak forces but, overall, position anti-government protesters as aggressors. Limited aspects of Fox’s early coverage challenge this frame. Stories describe ElBaradei in a manner similar to CNN and refer to anti-government participants through more favorable naming terms such as “protester.” These stories also stress protesters’ secular goals for a democratic Egypt. Still, the early picture of protesters is of a fractured group acting out their frustrations through chaos and violence.
As the revolution continues, the portrayal of the anti-government protesters shifts to the rational frame. AP content identifies participants by their professional occupations and highlights the participation of members of elite professions: “Tens of thousands were massed in Tahrir Square itself, joined in the morning by striking doctors who marched in their white lab coats from a state hospital to the square and lawyers . . .” (“Anger in Egypt as Mubarak,” 2011, para. 20). News stories continue to focus on the heterogeneous nature of the protesters but now show how diverse protesters are working together for a common cause. AP descriptions of later protests stress the non-violent nature of the protesters and detail their organization and orderliness (e.g., “Day of Departure,” 2011). By the revolution’s end, both news outlets similarly portray the revolutionaries as rational.
Muslim Brotherhood
CNN and Fox News frame the Muslim Brotherhood through an irrational frame but to varying degrees. The media build this frame by focusing on the group’s religious agenda, violent past, and potential for future violence. Similar to their labeling of Mubarak, the news outlets routinely assign descriptions and names to the Brotherhood that are presented as factual without citation. CNN identifies the Muslim Brotherhood as an “Islamist umbrella group” (CNN Wire Staff, 2011d), whereas Fox coverage ignores the Brotherhood’s self-identification and bestows the group with new names including “Islamist Muslim Brotherhood” (“As Egyptian Unrest Builds,” 2011) and, from the AP, “Islamic fundamentalist Muslim Brotherhood” (“Five People Killed,” 2011). The redundancy of combining Islam and Muslim emphasizes the group’s religious nature. Fox journalists assert the group wants to create an Islamic state and quote Christian Egyptians arguing the Brotherhood would jeopardize democracy (Vittert, 2011). In the United States, the separation of church and state is predominantly viewed as a cornerstone for rational society, and by stressing the Brotherhood’s alleged aims for an Islamic state, CNN and, to a greater extent, Fox News juxtapose the Brotherhood against U.S. ideals, positioning it as irrational.
The media also highlight the Brotherhood’s status as a banned organization in Egypt, its violent past, and ties to terrorism. CNN describes the group as the “forerunner of modern militant Islamism” (Jones, 2011), and both websites connect the group to terrorists. Allegations of the Brotherhood’s nefarious intentions are countered by Brotherhood officials or political experts on CNN and by experts or vague sources on Fox News, but even the veracity of the Brotherhood’s defense is questioned. After explaining the Brotherhood has “renounced violence,” Fox News states, “However, terror groups like Hamas spawned from the decades-old organization and Usama bin Laden deputy Ayman al-Zawahiri used to be a member” (“As Egyptian Unrest Builds,” 2011, para. 15). The use of “however” indicates an alternative perspective to a peaceful Brotherhood and references to terrorists easily recognizable to U.S. audiences further undermines claims of reform. Although the reporting process routinely involves explaining a group’s background, CNN and Fox hone in on the organization’s violent past instead of its present operations. Overall, both websites focus on the Brotherhood’s theocratic ambitions and its connections to violence, framing it as irrational.
Discussion
In making sense of the Egyptian Revolution for their audiences, CNN and Fox News employ the familiar frames of U.S. friend/enemy and irrational/rational that news media have applied previously to the Middle East. An analysis of these media frames revealed that portrayals of revolution participants are more similar than different between CNN and Fox News. Employing CDA, this study also elucidated how these frames are manifest within media content and change over time. As demonstrated in the news outlets’ framing of both Mubarak and the Brotherhood, frames do not always fit into polar dichotomies and, through subtleties in language, reflect shades along a continuum. The media frames create a picture of revolution participants when Mubarak cedes power in which the anti-government protesters are positioned as friends of the United States and rational, Mubarak is a former U.S. friend and irrational, and the Muslim Brotherhood is, at best, an irrational organization that may be an enemy of the United States.
Frames are powerful because they impart meaning (Gamson & Modigliani, 1989), and these media frames explain who the revolution participants are and how they relate to audiences. The U.S. friend/enemy framing pair indicates who is with Us, the American audience, or with Them, which in the case of Africa and the Middle East has been “terrorists.” The U.S. friend/enemy frame positions the revolution protesters as closest to U.S. consumers, the Muslim Brotherhood as the furthest away, and Mubarak, as former friend, somewhere between. The rational/irrational frames that reflect Orientalist stereotypes also provide Western audiences with a sense of Self and Other. These frames signal the anti-government protesters are the closest to Us while Mubarak and the Muslim Brotherhood fall into the category of Them. Both framing pairs make clear to U.S. audiences that the anti-government protesters are the only group similar to Us and, thus, the only acceptable option to succeed. Audience members, however, engage in their own framing process, and further research is needed regarding how CNN and Fox audiences perceived revolution participants.
Comparison of this analysis with framing research of pre-revolution portrayals of the region and existing revolution scholarship reveals both similarities and differences. Mubarak’s transformation is stark; the leader who was once an ally is now Othered. Fox’s initial framing of anti-government protesters as irrational is similar to U.S. media’s portrayals of Middle Eastern residents and some Egyptians after 9/11 (Ibrahim, 2008). The overall framing of the anti-government movement is a departure from Orientalist stereotypes but is congruent with how U.S. media have favorably framed U.S. allies. CNN and Fox News’s portrayal of Mubarak as an autocratic leader parallels European and some Egyptian attribution frames that place blame for the revolution on Mubarak’s authoritarianism (Fornaciari, 2011; Hamdy & Gomaa, 2012). The U.S. media’s framing of protesters as fighting for their rights also is congruent with the human-interest frames in Arabic social media and select news sources (Hamdy & Gomaa, 2012). Similar to previous portrayals of the Middle East, the Muslim Brotherhood is firmly positioned as the Oriental Other, despite contributing to the democratic movement. CNN and Fox News differ on whether the Brotherhood is a potential or actual U.S. enemy, and op-eds in European newspapers written predominantly by U.S. journalists also reflect this debate (Golan, 2013).
These findings raise questions regarding why specific media frames were applied to certain groups, why some portrayals varied from previous and current research while others remained the same, and why media frames were largely similar between CNN and Fox. Parallels in U.S., European, and Arabic media coverage may be the result of Western media using Arabic media as sources: CNN and Fox incorporate information from Egyptian and Arabic news outlets and protesters’ social media pages into their stories. Regional and international journalists also had similar encounters with the Mubarak regime. During the revolution, Mubarak enforcers assaulted journalists, including CNN and Fox personnel. Experiencing the government’s brutality first-hand may have influenced how journalists around the globe reported on Mubarak and the protesters. The connection between political ideology and media frames also provides an explanation for CNN and Fox News’s framing of revolution groups. The media frames and their evolution during the uprising have a trajectory congruent with the U.S. government’s actions. The White House first tried to strike a diplomatic balance between Mubarak and the protesters but later shifted its support from Mubarak to the anti-government movement. Government officials also offered differing opinions of the Muslim Brotherhood, and this could account for the simultaneous homogeneous and divergent (Entman, 1993) nature of media framing of the Brotherhood. News outlets routinely present information regarding the Brotherhood without citation, but some Fox News accounts contain opinions regarding the Brotherhood from Bush-era officials that clash with statements from Obama’s White House officials.
Media representations are complex social constructions (Shoemaker & Reese, 1996), and multiple factors including source selection, first-hand experience, and political ideology likely shaped media frames of revolution participants. Further research engaging with journalists as well as government officials is needed to better understand how the news was constructed and whether news stories were shaped by government action or directed it. Although the factors shaping the media frames cannot be fully discerned from coverage alone, what can be concluded is CNN and Fox News’s coverage overall reflects Western political ideologies that favor democracy over authoritarian rule and remain wary of Islamic groups.
This research has several limitations. Not all groups involved in the Egyptian Revolution could be studied, and future research should include the Egyptian military that has recently secured control of the country. Fox stories had to be pulled from FoxNews.com that did not have an advanced search feature, and, despite multiple searches, articles may have been missed. Fox’s integration of AP content into its stories may have influenced its own reporting and complicates comparisons between CNN and Fox coverage. The text-based stories reviewed also reflect a portion of the news organizations’ overall content.
This study demonstrates that U.S. media portrayals of the Middle East and Northern Africa region are simultaneously dynamic and static. Congruent with previous research (Ibrahim, 2010), media frames are dynamic because their application to a particular group can shift. Frames are static in that the same familiar frames are relied upon to explain this region, regardless of whether the United States is directly involved in an event. Even when the framing of particular groups evolves, these changes ultimately create a picture of Egyptian Revolution participants that reflects U.S. political ideology. Previous research established that CNN and Fox News’s coverage of Middle Eastern events involving the United States was not always divergent (Aday et al., 2005; Harmon & Muenchen, 2009), and this study extends this finding to regional events in which the United States was not a major player but was affected by the outcome.
At the uprising’s end, the anti-government protesters that U.S. media framed as closest to “Us,” within a U.S. context, seemed victorious. However, 4 years later, power has not shifted from corrupt institutions to the people (Amin, 2013), and it is clear that the anti-government movement was more complex than the U.S. media portrayed. The Muslim Brotherhood, which CNN and Fox framed as Other and some officials and media downplayed politically, gained power after Egyptians elected member Mohamed Morsi president; however, its political rise also was short-lived. The military has become increasingly powerful (Amin, 2013) and deposed Morsi in a coup that paved the way for one of its officials, Abdel Fattah el-Sisi, to become president. This study explored the beginning of this power struggle for Egypt’s future. In doing so, it provides a foundation for the ongoing research needed to assess how U.S. media have framed initial revolution groups and other political groups, chiefly the military, as the political situation in Egypt has evolved.
Footnotes
Acknowledgements
The author wishes to thank Zizi Papacharissi, Professor and Communication Department Head at the University of Illinois at Chicago, for her feedback in the development of this manuscript.
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
