Abstract
Objectives
To determine whether actual community-level risk for COVID-19 in the Black community influenced individual perceptions of community-level and personal risk and how self-assessment of personal risk was reflected in the adoption of COVID-19 precautionary behaviors.
Methods
Semistructured interviews were conducted with 20 Black Chicago adults from February to July 2021. A grounded theory approach was used for the qualitative analysis and initial, focused, and theoretical coding were performed.
Results
We developed a grounded model consisting of four major themes: (a) Pre-Existing Health Conditions; (b) Presence of COVID-19 Infection in Participant Social Network; (c) COVID-19-Related Information, Participant Trust, and Perceived Personal Risk; and (d) Perceived Higher Burden of COVID-19 in the Black Community.
Conclusions
Higher perceptions of personal risk were shaped by pre-existing health conditions and experiences with COVID-19 in one’s social network but were not influenced by perceived higher burden of COVID-19 in the Black community.
Policy Implications
Black adults’ perceptions of their individual risk and precautionary behaviors were not congruent with public health data and recommendations. Therefore, COVID-19 messaging and mitigation should be informed by local community engagement and transparent communication.
Introduction
The coronavirus pandemic (COVID-19) began spreading in the United States and around the world by January 2020 (Centers for Disease Control and Prevention [CDC], 2022a). By March of 2022, the total number of COVID-related deaths had reached around 6 million globally and close to 1 million in the United States, with an estimated burden of disease of 32,000 disability-adjusted life years (DALYs) (Center for Systems Science and Engineering [CSSE], Johns Hopkins University [JHU], 2022; Fan et al., 2021). While COVID-related morbidity and mortality continue to be a significant source of concern, COVID-19 has also led to substantial life changes and disruption to normal daily activity, all of which necessitated significant lifestyle and behavior change. In particular, the stay-at-home orders, business closures, remote learning and work, as well as mask mandates and social distancing orders have prompted people to rapidly adopt new precautionary behaviors. Decades of public health and behavioral research have shown that behavior change is challenging (Conner & Norman, 2017). Adopting new behaviors or adapting old ones is likely even more difficult while enduring the stress of a global pandemic. These adaptations are particularly important for populations disproportionately affected by the pandemic.
The COVID-19 pandemic has highlighted long-standing socioeconomic and health disparities (Ndugga & Artiga, 2021). Racial and ethnic minorities have been disproportionately impacted by COVID-19, putting them at greater risk of morbidity and mortality. For instance, although only 20% of counties in the United States are predominantly Black, they accounted for more than half of all the COVID-19 diagnoses and close to 60% of the deaths (CDC, 2022b; Millett et al., 2020). Even with the availability of the COVID-19 vaccines, Black people are getting vaccinated at lower rates (12%) compared to their White counterparts (60%) and subsequently continue to be at 2.4 times higher risk of hospitalization and 1.6 times higher risk of death from COVID-19 (CDC, 2022c). Given their increased risk of contracting and dying from COVID-19 as well as the history of lower health-care access, economic disadvantage, and health-care mistrust (Abrams & Szefler, 2020; Bogart et al., 2020), it is important to consider factors influencing the COVID-related precautionary behaviors of racial minorities during the pandemic in order to improve the health of these communities and curtail health disparities.
One significant predictor of behavior may be perception of risk, a recurrent construct in health behaviors theories (e.g., Health Belief Model, Protection Motivation Theory; Becker, 1974; Rogers, 1975). The motivation to engage in (e.g., vaccination) or avoid (e.g., smoking) certain behaviors is thought to be influenced by individuals’ assessment of the associated probability of health consequences. This pathway was demonstrated empirically in a meta-analysis that showed that risk perception, particularly perceived likelihood and susceptibility, was a significant predictor of adult vaccination uptake (Brewer et al., 2007). Although absolute risk can be thought of as objective, the formation of risk perceptions is subjective and multifaceted; it is the product of personal experiences (e.g., disease diagnoses among family members), exposure to health information (e.g., how the threat is portrayed in the media), or contextual factors (e.g., imminence of threat; Chen & Kaphingst, 2011; Shepperd et al., 2000; Slovic, 1987). In the context of COVID-19, characterized by its unprecedented scale, constant flow of health information, and co-occurring domestic strife, it is important to understand how risk perceptions were formulated and whether they were linked to engagement in precautionary behaviors. This study explores perceptions of COVID-19 risk in a sample of community-dwelling Black adults in Chicago. This setting is significant; Chicago exemplified the profound racial inequities exposed by the pandemic: cases and deaths were concentrated in vulnerable, low-income neighborhoods with a high proportion of Black residents (Kim & Bostwick, 2020; Maroko et al., 2020). These patterns are not surprising, given the legacy of redlining and segregation in Chicago, which are a direct manifestation of structural racism (Nardone et al., 2020). Historically Black neighborhoods were and continue to be disconnected from economic opportunities and investments, leading to high rates of poverty in these areas (Massey et al., 1994). Residents of these neighborhoods are therefore at greater risk for suboptimal health outcomes (Williams & Collins, 2001). Understanding how a community at higher risk collectively appraises risk and uptakes precautionary behaviors is essential to designing and implementing targeted and effective mitigation strategies. The aims of this study are to determine (a) whether actual community-level risk (i.e., the documented disproportional burden of COVID-19 on communities of color and Black communities specifically) influenced individual perceptions of community-level and personal risk and (b) how self-assessment of personal risk was reflected in the adoption of COVID-19 precautionary behaviors (e.g., mask-wearing and vaccine uptake).
Methods
The research team used a grounded theory approach to understand how individual perceptions of COVID-19 risk were shaped and subsequently influenced the adoption of precautionary behaviors among Black adults in Chicago during the pandemic (Charmaz, 2014). The grounded theory methodology is optimal to generate an understanding of novel phenomena that may not be readily explicated by existing literature and theories. This approach was thus appropriate to understand behavior amid the unfamiliar environment imposed by the COVID-19 pandemic.
Setting and Sample
All study procedures and materials were approved by the University of Illinois at Chicago Institutional Review Board. This study is part of a larger quantitative survey of community stressors, resources, and mental health among Black and White Chicagoans. Following the survey, we recruited Black participants to engage in in-depth interviews on their pandemic-related experiences. We used a purposeful, heterogeneous sampling strategy to reflect the diversity of the larger survey sample on the dimensions of age, gender, income, and utilization of community resources during the pandemic. To be eligible for interviews, participants had to self-identify as non-Hispanic Black, be 18 years of age or older, currently reside in Chicago, and able to conduct the interview in English.
Data Collection
The six co-authors developed the interview guide, which was pilot tested and iteratively refined as new concepts emerged from interviews. Exemplar questions include: “At the beginning of the pandemic, what were your beliefs about how badly the coronavirus infection would affect your health? How have your beliefs changed over time?” and “How do you think the Black community has been affected relative to other groups?” Interviews occurred between February and July 2021—for context, the Pfizer and Moderna vaccines were granted emergency use authorization in December 2020. Interviewees participated in a one-time interview over Zoom which lasted 45–60 minutes and were facilitated by trained interviewers (P.C., N.A., and A.M.R.); participants were compensated for their time. After each session, interviewers created field notes which were compiled on a shared project spreadsheet to track emergent and divergent patterns. The interview team met weekly to discuss field notes and refinements to the interview guide. Interviews were recorded, transcribed verbatim, checked for accuracy, and uploaded to Dedoose for qualitative analysis.
Data Analysis
A team of three coders (P.C., N.A., and A.M.R.) led a constant comparative analysis of the transcripts and each transcript was analyzed by at least two coders to achieve investigator triangulation (Charmaz, 2014). Our coding process followed three iterative phases: initial coding, focused coding, and theoretical coding (Thornberg & Charmaz, 2014). The coding team developed a codebook informed by the data that were iteratively refined as analysis progressed. Codes were then grouped in higher-order categories then relationships between categories were clarified, producing a grounded theoretical model. Coding continued until no more themes were produced (i.e., theoretical saturation). All team members met weekly via Zoom to discuss coding and emergent themes, update the codebook, and resolve discrepancies through discussion until consensus was reached.
Results
We conducted 20 interviews with Black community members in Chicago; participant characteristics are presented in Table 1. Themes emerged inductively: the resulting grounded theoretical model (Figure 1) integrated four main themes and 13 subthemes that were saturated and inter-related; each theme is labeled as a “path” on the figure and in the section below to illustrate the interconnection of concepts. Illustrative quotes from interviews are presented in Table 2.
Participants’ Characteristics (n = 20).
Emergent Themes and Subthemes, Corresponding Paths in the Grounded Theoretical Model, and Illustrative Participant Quotes.
Note. CDC = Centers for Disease Control and Prevention; CNN = The Cable News Network.

Grounded Theoretical Model for Factors Influencing Perceived COVID-19 Personal Risk and Precautionary COVID-19 Behaviors.
Theme 1: Pre-Existing Health Conditions (Path A)
Pre-existing health conditions appeared to be positively related to perceived personal risk, such that participants with pre-existing health conditions frequently associated their health status with a perceived increase in personal COVID-19 risk. This theme did not have any associated subthemes.
Theme 2: Presence of COVID-19 Infection in Participant Social Network (Path B)
For many participants, the presence of COVID-19 infections in their social networks led to an increase in their own perceived personal risk. The pandemic did not appear to be a perceived threat until individuals known to the participant were infected and/or passed away from the virus. This theme did not have any associated subthemes.
Theme 3: COVID-19-Related Information, Participant Trust and Perceived Personal Risk (Paths C–I)
Exposure to COVID-19-related information, perceptions of a lack of uniformity and consistency in the presentation of COVID-19 information, and mistrust of public health professionals and establishments, government entities, media and news sources, and medical professionals were all related to the uptake of precautionary COVID-19-related behaviors and perceived personal risk. This theme had several interrelated subthemes. A bidirectional relationship existed between perceived personal risk and the uptake of precautionary COVID-19-related behaviors including masking, social distancing, vaccination, hand washing, sanitizer use, and isolation/quarantining (Path C). Despite most of the sample engaging in precautionary behaviors, many participants felt there was a lack of unity and clarity in the messaging around COVID-19 from the government, news media, and medical/public health professionals. For many participants, this confusion directly influenced their perceived personal risk (Path D). This lack of unified messaging was bidirectionally related to feelings of mistrust in public health establishments, the government, news media, and medical professionals to varying degrees (Path E). Relatedly, exposure to both accurate and inaccurate information was also bidirectionally related to mistrust in public health establishments, the government, news media, and medical professionals (Path F). Many participants acknowledged their awareness of perceived accurate versus inaccurate information and chose to distance themselves from belief in anything they perceived as misinformation. Exposure to information directly influenced the uptake of precautionary behaviors for most participants (Path G). Exposure to both accurate and inaccurate information influenced participant COVID-19 beliefs and knowledge in various ways (Path H). For example, some participants reported exposure to information via social media or individuals in their social network and acknowledged that they were not confident in the accuracy of the information. While some participants acknowledged the proliferation of conspiracy theories around the pandemic, some expressly distanced themselves from these theories and others stated that they were unsure what was true or whom to trust. Some participants stated that they intentionally sought out information from places they deemed reliable including the CDC and government officials. COVID-19 beliefs and knowledge, expectedly influenced participants’ uptake of precautionary behaviors (Path I).
Theme 4: Perceived Higher Burden of COVID-19 in the Black Community (Paths J–M)
Most participants held the belief that there was a perceived higher COVID-19 burden within the Black community, overall. This burden was influenced by perceived disparities in the Black community compared with other racial/ethnic communities, in terms of infection rates, hospitalizations, and deaths as well as institutional racism which created structural barriers to access treatment and COVID-19-related socioeconomic resources. However, most participants did not demonstrate a link between their perceptions of higher COVID-19 burden in the Black community and their own individual perceived personal risk. Within this broader theme, there are several subthemes. Most participants tied institutional racism against the Black community to structural barriers to accessing COVID-related services, supplies, and resources, which lead to negative non-health-related consequences for the Black community including job loss and financial strain, poor schooling for children, and challenges with transportation (Path J). These COVID-related consequences contributed to greater perceived COVID-related burden within the Black community overall, especially when compared with other racial/ethnic groups (Path K). In addition to barriers to accessing services and associated institutional racism, participants identified perceived existing disparities between the Black community and other groups specifically with regards to knowledge and understanding of COVID-19 as well as epidemiological rates in the Black community (Path L).
Discussion
In this study, we used a grounded theory approach to understand how perceptions of personal COVID-19 risk were related to precautionary behaviors. Our grounded theoretical framework identified four main themes and 13 subthemes. The four main themes focused on pre-existing health conditions (Theme 1), the effects of COVID-19 on social networks (Theme 2), exposure to COVID-related information, the effects of perceived inconsistent messaging from public health and government officials, and mistrust of public health establishments, government, media, and/or medical professionals (Theme 3) and finally, the perceived effects of racial disparities, structural and systemic racism, and perceived COVID-19 burden on the Black community’s experiences of the pandemic (Theme 4).
The disproportionately high COVID-19 burden in Black communities did not seem to directly influence personal perceptions of risk in our sample. Participants did not state that their perceptions of a higher COVID-19 burden in the Black community influenced their own perceived personal risk related to COVID-19, often referring to the Black community in othering language such as “they” or “the Black community” and not with inclusive language such as “we.” Rather, infections and deaths in participants’ social network and having a pre-existing health condition more effectively shaped their risk perceptions and subsequent adherence to precautionary behaviors (e.g., mask wearing and vaccine uptake). This observation is consistent with a recent survey showing that U.S. adults make vaccination-related decisions based on individual perceptions of risk rather than “population threat of infection” (Mercadante & Law, 2021). In turn, individual risk perceptions tend to originate from personal experiences; findings from a recent study emphasized that awareness of COVID-19 cases among one’s immediate family members was associated with engagement in precautionary behaviors (Li et al., 2020). Relatedly, an analysis conducted after the 2009/2010 H1N1 pandemic revealed that health-related communications within social networks were positively correlated with the adoption of precautionary behaviors (Lin et al., 2018). Taken together, these findings suggest that a generalized COVID-19 risk communication may not achieve its intended purpose. Instead, localized messaging that focuses on specific social environments may be better suited to convey the magnitude of risk.
The historical and contemporary contexts of systemic racism and subsequent mistrust in public health institutions were related to personal risk perceptions of COVID-19. This mistrust has potentially deepened because of inconsistent health messaging, direct attacks on public health institutions by prominent politicians, and the viral spread of misinformation on social media. It is therefore unsurprising that the American public’s confidence in medical science has declined since the beginning of the pandemic, according to a recent Pew survey (Kennedy et al., 2022). Among Black individuals, 28% said they have “a great deal of confidence in medical scientists to act in the public’s best interests” in December 2021, down from 33% in November 2020. These findings align with evidence that Black Americans’ beliefs about COVID-19 were shaped by a perception of implicit bias within health care, long-standing racists practices within the scientific and medical field, conflicting guidance at different levels of government, and a paucity of trusted messengers (Bateman et al., 2021; Carson et al., 2021; Momplaisir et al., 2021; Ordaz-Johnson et al., 2020). While our findings did not unequivocally link mistrust to less uptake of precautionary behaviors, other studies demonstrated a relationship between mistrust and willingness to take the COVID-19 vaccine (Momplaisir et al., 2021). Trust in government and government-led responses are crucial in a crisis situation, wherein adherence to official guidance is key to stemming the spread of a novel virus. In the long-term, authentic reflection and deliberate action around the fundamental causes of mistrust among Black communities are prerequisites to an effective emergency response (Dada et al., 2022). More immediate actions include identifying and empowering trusted entities and messengers within local communities to disseminate scientific evidence and guidance; these may include Black physicians, community organizations, faith-based leaders, and barbershops (Berenbrok et al., 2021; Dada et al., 2022).
In addition to mistrust, some participants noted structural barriers to accessing COVID-19 testing and vaccination resources, which may hinder uptake of precautionary behaviors despite accurate knowledge and motivation. Other studies have also found that the location of testing and vaccination sites and associated financial costs presented barriers to access among Black individuals (Bateman et al., 2021; Callaghan et al., 2021). More structurally, COVID-19 vaccine “deserts” have been identified in areas where Black residents live far from medical health centers and have to drive further distances to reach vaccination facilities compared to Whites (Dada et al., 2022; PittWire, 2021). These findings emphasize the importance of understanding the local environmental context and combining health communications strategies with access-enhancing interventions. Non-traditional vaccination strategies have been deployed as alternatives to serve hard-to-reach populations, such as converting parking lots, community centers, businesses, faith-based organizations, and schools or using pop-up or mobile sites (e.g., vans and ambulances) (Dada et al., 2022). The ability to quickly adapt to emergent needs requires a sustained commitment to establish relationships between localities and community organizations and groups to collaboratively identify novel approaches to combat this and future pandemics.
Strengths and Limitations
We used grounded theory methodology to propose multiple pathways that can influence risk perceptions and precautionary behaviors among Black individuals during the unprecedented COVID-19 pandemic context. We interviewed participants from different age groups, genders, income levels, and community engagement to ensure a diversity of perspectives and lived experiences. Our study has several limitations. First, participation in our study required access to the internet and the ability to connect to Zoom, which may have excluded individuals with digital access and literacy barriers. The study team provided specific instructions to all participants on how to connect to the Zoom platform and made every effort to offer troubleshooting support when possible while also allowing for phone interviews. Second, social desirability bias may have affected participants’ accounts. For example, although participants evoked COVID-19 misinformation unprompted, they frequently distanced themselves from this misinformation by assuring the interviewers that they did not buy into this narrative. This pattern may hint at possible social desirability bias, given that participants recognized that the interviewers worked in public health research. Third, our sample has overall higher educational attainment than the average Black Chicagoan; this could explain the relatively attenuated reports of challenges experienced during the COVID-19 pandemic.
Public Health Implication: Relevance to Public Health Emergency Response
Our findings suggest that Black adults’ perceptions of their individual risk and precautionary behaviors were not always congruent with public health data and recommendations. Therefore, COVID-19 messaging and mitigation strategies should be informed by (a) local community engagement and (b) transparent communication. First, a one-size-fits-all approach to public health interventions failed to reach disproportionally affected and marginalized communities. Community engagement and community-driven interventions and public health campaigns should be prioritized to understand local contexts and needs, and jointly develop with community partners–targeted interventions that are acceptable and feasible. This strategy aligns with recommendations for COVID-19 vaccine equity generated through focus groups with participants of diverse racial/ethnic backgrounds, including Black Americans. Participants recommended investing in community engagement and community-centered actions that leverage trusted messengers from within each community (Carson et al., 2021). Relatedly, national funding efforts have promoted community-engaged strategies to address COVID-19 disparities (National Institutes of Health, 2021, 2022); these projects should be the bedrock for sustained community partnerships and emergency preparedness.
Second, the COVID-19 pandemic was an unprecedented public health emergency, at least in recent history, both in terms of its novelty and spread. Public health information and messaging were constantly refined to reflect emerging data and knowledge. This iterative process of building scientific evidence may seem familiar to and even expected by health and medical professionals, but it caused public disarray and growing mistrust in health agencies. The public had an extraordinary exposure to the scientific method, which should have been coupled with broad education about how science typically unfolds (e.g., why recommendations change over time). Transparent communication about the scientific process and rationale for decision-making should be prioritized in subsequent health emergencies. Coupling these two recommendations for local action and transparent communication may generate the optimal environment for fostering and maintaining trust between communities and the medical and public health entities.
Footnotes
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research was funded by a pilot grant received from the University of Illinois Chicago’s Policy & Social Engagement Fellowship through the Institute for Research on Race and Public Policy.
