The purpose of this paper is to illuminate in both a quantitative and qualitative sense the practices that distinguish great interpretive programs from those that may merely be adequate to satisfy the visitor's basic desires to learn, be entertained, or spend time with a ranger. Great programs, like great works of art, have the potential to impact audiences in a deeper sense by providing memorable experiences that may influence multiple aspects of visitors’ lives. This paper draws on experiences from three months of fieldwork, observing 376 interpretive programs across 24 units of the U.S. National Park Service, to illustrate examples of program elements that distinguished what we considered to be the best programs we observed.
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