Book Reviews : 1. Selling: the Personal Force in Marketing. £10-50 2. Effective Selling: a Short Course for Professionals. £22.00. W. H. E. Crissy,W. H. Cunningham and Isabella C. M. Cunningham John Wiley & Sons 1977
Available accessReview articleFirst published online April, 1978
Book Reviews : 1. Selling: the Personal Force in Marketing. £10-50 2. Effective Selling: a Short Course for Professionals. £22.00. W. H. E. Crissy,W. H. Cunningham and Isabella C. M. Cunningham John Wiley & Sons 1977