The impact of satisfaction judgment on behavioral intentions: an investigation of golf travelers

Abstract

This study developed and tested an integrative model to examine the relationships between golf travelers’ information satisfaction, attribute satisfaction, and overall satisfaction related to a golf vacation, and to investigate the impacts of these variables on their behavioral intentions (revisit a destination and word-of-mouth referrals). The model was tested using surveyed data from 309 golf travelers. The results indicated that information satisfaction was an antecedent to three attribute satisfaction variables: golf course and clubhouse amenities, lodging facilities and service, and merchandise and other recreation facilities. Further, two of these three attribute satisfaction variables had a significant impact on overall satisfaction. In addition, overall satisfaction had a significant influence on word-of-mouth referrals and intention to revisit the destination. Finally, word of mouth to a great extent determined travelers’ intentions to revisit the destination. Discussion and implications are provided based on the research results.

Keywords

Attributes behavioral intentions destination marketing golf travelers information satisfaction

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