Book Review: Guerrilla Marketing Research: Marketing Research Techniques that can help any business make more money

Levinson J. C. (1990). Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximising Profits from your Small Business. London: Plume.

Levinson J. C. , & Rubin C. (1995). Guerrilla Marketing on the Internet. London: Piatkus.