ChoiB.C.K., HunterD.J., TsouW., & SainsburyP. (2005). Diseases of comfort: primary cause of death in the 22nd century. Journal of Epidemiology and Community Health, 59, 12, pp. 1030–1034.
5.
Department of Health (2004). Choosing Health, Making Healthy Choices Easier.London: Stationery Office.
6.
FrenchJ., & Blair-StevensC. (2006). From snake oil salesmen to trusted policy advisors: the development of a strategic approach to the application of social marketing in England. Social Marketing Quarterly, 12, 3, pp. 29–40.
7.
Glenane-AntoniadisA., WhitwellG., BellS.J., & MengucB. (2003). Extending the vision of social capital theory: marketing in the context of intricate exchange and market failure. Marketing Theory, 3, 3, pp. 323–343.
8.
GrierS., & BryantC.A. (2005). Social marketing in public health. Annual Review Public Health, 26, pp. 319–339.
9.
HastingsG., & McDermottL. (2006). Putting social marketing into practice. British Medical Journal, 332, 7551, pp. 1210–1212.
10.
HastingsG., & SarenM. (2003). The critical contribution of social marketing: theory and application. Marketing Theory, 3, 3, pp. 305–322.
National Social Marketing Centre (2007). Social Marketing Pocket Guide.London: National Social Marketing Centre.
19.
PowellJ., TappA., & SparksE. (2007). Social marketing in action – geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain. International Journal of Nonprofit Voluntary Sector Marketing, 12, 3, pp. 177–187.
20.
RothschildM. (1999). Carrots, sticks, and promises: a conceptual framework for the management of public health and social issue behaviors. Journal of Marketing, 63, 4, pp. 24–37.
SingletonA. (2004). A state of the art review of geodemographics and their applicability to the higher education market. Centre for Advanced Spatial Analysis (CASA) Working Paper Series, 74.
23.
SleightP. (2004). Targeting Customers: How to Use Geodemographics and Lifestyle Data in Your Business.London: Palgrave Macmillan.
24.
SteadM., GordonR., AngusK., & McDermottL. (2007). A systematic review of social marketing effectiveness. Health Education, 107, 2, pp. 126–191.
25.
SteadM., HastingsG., & EadieD. (2002). The challenge of evaluating complex interventions: a framework for evaluating media advocacy. Health Education Research, 17, 3, pp. 351–364.
26.
TonksD. (1999). Access to UK higher education, 1991-98: using geodemographics. Widening Participation and Lifelong Learning, 17, 1, pp. 26–36.
27.
TonksD., & FarrM. (1995). Market segments for higher education: using geodemographics. Market Intelligence & Planning, 13, 4, pp. 24–33.
28.
WanlessD. (2004). Securing Good Health for the Whole Population. Final Report. London: HM Treasury.
29.
WebberR. (2004a). The relative power of geodemographics vis-à-vis person and household level demographic variables as discriminators of consumer behaviour. Centre for Advanced Spatial Analysis (CASA) Working Paper Series, 84.
30.
WebberR. (2004b). Neighbourhood inequalities in the patterns of hospital admissions and their application to the targeting of health promotion campaigns. Centre for Advanced Spatial Analysis (CASA) Working Paper Series, 90.
31.
WiebeG.D. (1951–52) Merchandising commodities and citizenship on television. The Public Opinion Quartely, 15, 4, 679–691.