Nick Tanner addresses the issue of market research being used for promotional and public relations’ purposes, rather than purely finding the truth. He argues that the research industry's stock response to such criticism - blaming journalists and the media - is insufficient on its own and it should do more to defend and safeguard its reputation.
References
1.
GoldacreB.vs. PageB. (2009) The Debating Group/MRS, Committee Room of the House of Commons, London, 16 March.
