Analysis and Interpretation of Qualitative Findings. Report of the MRS Qualitative Interest Group

Abstract

View all access options for this article.

BLYTH

, & ROBSON

(1981). Resolving the hard/soft dilemma. Proceedings of The Market Research Society Conference.

GORDON

, & LANGMAID

(1988). Qualitative Market Research. A Practitioner's and Buyer's Guide. Gower

HEDGES

(1985) ‘Group interviewing’, in Walker

(Ed) Applied Qualitative Research. Gower

ROBSON

, & FOSTER

(1989). ‘The analysis and interpretation process’ in Robson

, & Foster

(Eds) Qualitative Research in Action. Edward Arnold

WELLS

, & LUNN

(1986) ‘The paradox of the new qualitative research – from Dichter to self-destruction?’ ESOMAR Seminar on Qualitative Methods of Research.