BondG., & GriggsS. (1995). Viewer as consumer - Government as advertiser. Proceedings of The Market Research Society Conference, 259–72.
2.
BondG., & GriggsS. (1996). Group discussion attendance and attitudes to advertising. Journal of The Market Research Society38, 207–218.
3.
GordonW., & RyanC. (1983). How do consumers feel advertising works?Proceedings of The Market Research Society Conference, 465–78.
4.
GordonW., & RyanC. (1984). The ads are better than the programmes. Admap Conference.
5.
SamuelsJ., & SilmanR. (1996a). Segmenting by attitudes to TV advertising; towards the development of a major new analysis variable. Proceedings of The Market Research Society Conference, 223–247.
6.
SamuelsI., & SilmanR. (1996b). Segmenting by attitudes to TV advertising - the UK evidence and first steps in Australia. The Market Research Society of Australia Conference.