BrennanM. (1992). The effect of a monetary incentive on mail survey response rates: new data. Journal of the Market Research Society, 34, 2, 173–7.
2.
BrennanM., HoekJ., & AstridgeC. (1991). The effects of monetary incentives on the response rate and cost-effectiveness of a mail survey. Journal of the Market Research Society, 33, 3, 229–41.
3.
BrennanM., SeymourP., & GendallP. (1993). The effectiveness of monetary incentives in mail surveys: further data. Marketing Bulletin, 4, 43–51.
4.
BaumgartnerR., & RathbunP. (1997). Prepaid monetary incentives and mail survey response rates. Paper presented at American Association of Public Opinion Research Conference, Norfolk, Virginia, May.
5.
ChurchA. H. (1993). Estimating the effect of incentives on mail survey response rates: a meta-analysis. Public Opinion Quarterly, 57, 62–79.
6.
WarrinerK., GoyderJ., GjertsenH., HohnerP., & McSpurrenK. (1996). Charities, no; lotteries, no; cash, yes. Main effects and interactions in a Canadian incentive experiment. Public Opinion Quarterly, 60, 542–62.
7.
YuJ., & CooperH. (1983). A quantitative review of research design effects on response rates to questionnaires. Journal of Marketing Research, 20, 36–44.