This article identifies Carey's contributions to the concept of technoculture and attempts to systematize his writings on communication, culture, and technology in order to craft a methodological strategy for the study of technoculture based on participant observation and contemporary ethnographic practices of representation. After introducing a definition of technoculture, we outline how technography—the study of technoculture in everyday life—builds upon two sensitizing metaphors: technoculture as ecology and as semiosis. The discussion of technography shows the potential of this research strategy for the study of the symbolic interaction among technics, technological practices, social agents, and the natural environment.
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