Abstract
More than ever before, the quality of academic research is crucial for both journals and authors. Of course, impact factors are a reflection of this. But let us dig deeper. Does the article take a sophisticated reader on a well-crafted journey? Imagine examining an expensive handmade wallet that “unfolds” beautifully and impresses the holder with its carefully thought-through construction. Analogous to such, hypotheses should be theoretically rich and elegant. Measures should be not only appropriate but also optimal. Methodology should impress and should flow like a symphony. Data should be rich and robust. Finally, artful discussion should whet our appetites for more research to come in the future. Not a small task, but certainly worth the outcome. Hence, I ask prospective authors to send their best work to Cornell Hospitality Quarterly (CQ) and impress us as I have outlined.
In the current issue, we have some excellent pieces that I trust will take us on a well-crafted journey and make substantial contributions to the literature. Ramping up performance for new hotels is thoroughly and robustly examined yet provides highly actionable managerial implications. The interface between innovativeness and profitability has been a frequent topic in boardrooms as well as classrooms. Assessment of key mediating variables provides important new insight into such. In another piece, service recovery as a top-of-mind issue and the role of loyalty in this context is deeply explored. In addition, given the fascination with the Chinese leisure market, we all thirst for greater elucidation within this powerful economy. Rich conjoint analysis provides extensive applicable insight.
With all of the cruise line news these days, it is gratifying to feature a piece that provides clear guidance to a common issue of overbooking. Finally, we have a fascinating piece that finds differences in travel website behavior between PC and MAC users while interacting with gender. Key pricing strategy issues are outlined.
As is the case generally with CQ, these pieces build substantial bridges between rich academic theory and managerial insight. This further reinforces the reality that hospitality managers as well as academics need to be “business intellectuals,” and CQ is a prime vehicle toward that end.