Abstract
Through the lens of Black male vulnerability, this critical rhetorical analysis examines how Black professional football athletes redefine Black masculinities in the context of sports and mental health. Using NFL players Lamar Jackson, Dak Prescott, and Ryan Mundy as case studies, I argue that these athletes rhetorically disrupt hypermasculine norms by emphasizing the value of proactive care with mental health, both individually and collectively. Such rhetorical strategies have the potential to be transformative for others’ mental well-being by offering novel models of masculine athletic identity performances. Implications suggest that the rhetoric of Black male vulnerability not only disrupts stoic standards within sports but, more importantly, generates alternative expressions of masculine identity, specifically through the engagement of public disclosure regarding productive management of mental health. In short, the discourses of these professional athletes highlight how they reimagine Black masculinity at the intersection of rhetoric, mental health, vulnerability, and sports.
In 2021, the National Football League (NFL) commenced a long-overdue initiative for past and present athletes, focusing on mental health and emotional well-being (Battista, 2021). The corporate initiative featured a series of personalized videos from NFL players discussing their mental health challenges (Battista, 2021). As part of its annual Mental Health Awareness campaign in May, this initiative encourages its audience to prioritize mental health. Specifically, addressing outdated standards for “appropriate” responses to mental health, such as playing through pain or avoiding public disclosure, particularly in sports, that often lead to adverse consequences for the individual and those close to them (Battista, 2021). While mental health involves a varied spectrum of clinical and mundane experiences, for this article, mental health refers to the psychological and emotional conditions that shape an individual’s ability to interpret and manage stress, relationships, and routine living; this also includes experiences associated with anxiety, depression, trauma, and overall emotional well-being (World Health Organization, 2022).
The recent exigence of this organizational initiative underscores the materiality of professional football players in the management of mental health. Research suggests that both former and current players face heightened levels of depression, anxiety, and cognitive impairment, often correlated with constant head trauma and conditions such as Chronic Traumatic Encephalopathy (CTE) (Guskiewicz et al., 2007; Mez et al., 2017). Major cases such as Hall of Famer Junior Seau and four-time Pro Bowler Dave Duerson, both of whom committed suicide, further illuminate the mental toll of playing professional football. These mental health challenges extend beyond just the players themselves, but also impact their families, in addition to substance abuse and post-retirement lifestyle modifications. Despite these dangers, football culture traditionally discourages athletic vulnerability and valorizes stoicism, physicality, and emotional suppression, especially concerning matters of mental health (Cramer & Donofrio, 2021; Dickerson, 2016). Consequently, mental health advocacy and raising awareness within the NFL are vital not only for the athletes but, perhaps more critically, for opposing the cultural conditions that encourage silence and stigmatizing mental health.
Although the focus of this paper is Black men in the NFL, it is essential to recognize that other marginalized groups, such as women and transgender athletes, also navigate antagonistic media coverage and stigmatization regarding mental health (Calabrese, Yu, & Oh, 2026; Wall Tweedie et al., 2026). However, Black NFL football players are situated at a unique intersection of racialized and gendered expectations, warranting a concentrated analysis. To illustrate my claims, I use three case studies by analyzing the rhetoric of Baltimore Ravens Quarterback Lamar Jackson, Dallas Cowboys Quarterback Dak Prescott, and retired Safety Ryan Mundy.
In sports, especially football, Black men are disproportionately constituted through discourses of exaggerated physical dominance, aggression, and emotional containment, positioning them as exemplars of idealized athletic masculinity while simultaneously circumscribing the boundaries of tolerable emotional behaviors (Enck-Wanzer, 2011; Grano, 2017; Rugg, 2019). These expectations are intensified by the heightened visibility and commercial centrality of Black men in the NFL, where their being is both praised and regulated through media and institutional practices. Consequently, when Black NFL players publicly address mental health, they are not only challenging stigma but also rhetorically disrupting established racialized masculine norms that frame vulnerability as incompatible with their prescribed roles. Attending explicitly to Black men, therefore, enables a more precise analysis of how the pressure, at the intersection of race and gender, shapes the possibilities and risks of mental health discourse within professional sport.
Such emphasis on mental health by the NFL raises essential questions about how Black NFL players are redefining masculinity amid mental health discussions in a social environment that commonly rejects notions of men’s vulnerability. Thus, the purpose of this essay is to examine the ways Black professional football athletes are redefining masculinity through the rhetoric of mental health. I argue that Black NFL players rhetorically disrupt adverse inscriptions of Black masculinity, or the socially and culturally produced meanings imposed upon them through rhetoric and media (Jackson, 2006), by publicly articulating the value of proactive mental health care. I maintain that such articulations exemplify the concept of Black male vulnerability, a crucial theoretical intervention, in which I will explain that challenges deterministic ideations that pathologizes Black men’s identity and invalidate their mental health struggles.
While sports communities typically celebrate Black professional football players for their athletic abilities, their capacities to manage and navigate mental health challenges in their private and public lives are underexplored. Consequently, scholars and practitioners of sports communication are limited in their capacity to critically engage in the distinct realities and sensibilities that inform Black masculinities within sports as related to mental health. Such a limited understanding denies Black men in the NFL rhetorical agency and the influential possibilities, which may resonate with other Black men and boys regarding the vitalness of proactive mental health practices as a productive component of their masculinity. I insist that studying the rhetorical practices of Black men athletes concerning mental health is vital for several reasons.
Drawing attention to how Black men in the NFL publicly discuss mental health can help scholars and practitioners of sports communication understand how their culturally relevant messages can reshape social conventions about Black masculinities within the sports industry. When Black NFL athletes speak out about mental well-being, they not only disrupt the stigma but, perhaps more notably, foster new modes of athletic identity, where prioritizing mental health is valorized. Examining these articulations illuminates the ways marginalized voices contribute to broader deliberations about health and identity, offering insights that may inform institutional practices both within and beyond sport. The subsequent section situates my argument within existing literature on Black masculinity, sports communication, and mental health before introducing Black male vulnerability as a lens to guide analysis of Jackson, Prescott, and Mundy’s rhetorical engagement with mental health discourse. I employ a critical rhetorical approach, as articulated by McKerrow (1989), to assist with analyzing these three case studies. This method explores how discourse functions to produce, sustain, and challenge relations of power, rather than isolating rhetorical messages as purely persuasive, foregrounding how symbols both shape and are shaped by ideological structures connected to race, gender, and identity.
Media Framing, Mental Health, and the Construction of (Black) Athletic Identity
Sports communication scholars have explored how mental health discourse shapes athletes’ identity through media framing, public disclosure, and destigmatization (Billings & Hardin, 2023; Cameron & Grano, 2023; Parrott et al., 2021). While athletes retain some degree of rhetorical agency regarding their experiences, sports media narratives continue to influence how such rhetoric is publicly interpreted, commonly reinforcing stigma, shame, and pressuring athletes to maintain emotional silence (Cassilo & Kluch, 2023). This tension is illustrated in Naomi Osaka’s withdrawal from the French Open, where her public disclosure of mental health struggles both challenged stigma and elicited widespread public response (Chen & Kwak, 2023; Kumble et al., 2024). Such cases demonstrate how digital media can provide alternative avenues for athletes to frame their own narratives and cultivate public empathy. To understand how sports media framing constructs the identity of Black masculine athletes, the concept of hegemonic masculinity is useful.
Hegemonic masculinity refers to the promotion of ideations of toughness, emotional restraint, dominance, and control as core elements of manhood (Connell, 1995). Sports intensify these ideals, given that their historical foundations effectively reproduce such norms (especially for men) rooted in whiteness, as athletes who embrace stoicism can potentially garner more social and cultural capital, while simultaneously marginalizing expressions of vulnerability (Dickerson, 2016; Messner, 2013). Athletes who violate sports’ cultural norms risk diminished credibility, adverse media framing, and public criticism of their leadership and toughness.
Football culture amplifies mental health stigmatization by applauding athletes playing through pain, exhibiting grit, and mental toughness, positioning vulnerability as incompatible with White standards of masculinity (Dickerson, 2016). For Black football players, hegemonic masculinity functions through a racial logic that constrains their identity performances to limited scripts of hypermasculine norms that include emotional detachment (Cramer, 2019; Cramer & Donofrio, 2021). Subsequently, when Black men in sports disclose their vulnerability, they are not only subverting gendered expectations but also racial ones (de B’béri & Hogarth, 2009). Research underscores that disclosing vulnerability is largely framed as a violation of dominant norms and is often disciplined through sports media. For example, Page et al. (2016) note that social media users coded NFL cornerback Richard Sherman’s post-game interview through racist tropes about Black masculinity, while Cunningham (2009) contends that when Black masculine athletes exemplify defiance, their behavior is decoded as excessive or illicit.
Researchers have argued that sports media constructs Black masculinities through pathological frames of violence, discipline, and lack of emotional regulation (Boyd, 2003; Griffin, 2012; Leonard, 2012, 2017; Oates, 2017, 2020). Rhetorical scholarship of Black masculine athletes such as Russell Westbrook, Cam Newton, Michael Vick, and James Harrison reveals how these constructions function to discipline the emotional expressions of Black masculinities by regulating what is deemed “acceptable” performances of masculinity (Cramer, 2019; Cramer & Donofrio, 2021; Grano, 2017; Rugg, 2019). Rugg (2019) explains how Harrison is simultaneously understood as too violent yet in need of restraint, not only illuminating the presumed lack of rationality of Black men, but perhaps more importantly, underscoring how sports media often frames Black masculinity through a racialized and individualistic lens. In other words, Harrison’s violent behaviors are strictly coded as an individual disorder, obscuring the NFL’s responsibility for fostering such violent characteristics from which they profit. Such framing is crucial to understanding how neoliberal logics constrain alternative Black masculine performances that are intelligible, particularly regarding athletes’ responses to injury and mental health. These dynamics are further entangled by the broader discursive context in which Black masculine athletes are linked to violence and criminality (Enck-Wanzer, 2011). Taken together, these studies reveal how sports media not only characterize but actively control the terms through which Black masculinities are made recognizable within prevailing White cultural logics.
Advancing insights from this literature, this essay contributes to the growing body of rhetorical scholarship in sport communication by examining how Black NFL athletes negotiate dominant ideologies regarding mental health in hyper-visible cultural spaces. Such approach underscores how public discourse can shape the legibility of identity and vulnerability while simultaneously challenging the meaning of Black masculinity within sports. As Butterworth (2025) demonstrates, rhetorical theory and criticism offer a vital framework for understanding sport as a cultural site in which meanings of identity, power, and relationships are negotiated. Sports are not purely spheres of athletic performances but a discursive arena in which discourses concerning race, gender, and embodiment are constantly structured and distributed. Although prior research illuminate’s sports media capacity to regulate Black masculine identity performance, overlooking the historical and structural conditions that both constrain and offer rhetorical saliency to Black male vulnerability invite further elaboration. To address this scholarly gap, I advance Black male vulnerability as a theoretical framework to comprehending how Black NFL players navigate mental health amid racialized systems of surveillance, containment, and hegemonic masculinity.
Black Male Vulnerability as Rhetorical Resistance in Sport Communication
Drawing from Black Male Studies, this essay employs the concept of “Black male vulnerability” as its central theoretical framework to examine how Black NFL athletes publicly engage mental health discourse. Black male vulnerability centers on the psychological, emotional, and material consequences for Black men and boys, as established in the historical and contemporary record, informed by empiricism and philosophy (Curry, 2017, 2021; Johnson, 2018; Smith, 2025). There is an intellectual neglect in most canonical gender theories, according to philosopher Curry (2021), and if Black masculinity is even present at all, it is often portrayed as either racialized patriarchs, social deviants, hypermasculine/sexual, or criminals. Black male vulnerability challenges these predetermined ideologies by illuminating the enduring dehumanization of Black men and boys, by probing the disparities in a myriad of contexts. Black male vulnerability acknowledges how the intersection of race and gender, against the backdrop of socio-historical and empirical factors, shapes the capabilities and rhetoric of Black men and boys in sports. Therefore, Black male vulnerability is not solely a lens to understand Black men’s emotional status, but rather it recognizes the social disadvantages of Black men’s identity as a raced and gendered subject. Smith (2025) writes that “Black male vulnerability…instructs the critic to examine symbolic expressions that attend to the vulnerabilities of Black men [and boys]” (p. 221). Given this definition, Black male vulnerability becomes a vital heuristic to resist controlling narratives, particularly in sports communication, about Black men’s identities, innately embodying stoicism, hypermasculinity, and aggression.
Such framing of Black men’s identity perpetuates limited conceptions of Black masculinities within sports and beyond, where vulnerability is often disregarded. By employing Black male vulnerability, scholars are more primed to empathize with the historical and systemic traumas that many Black men may face on the route to professional sports leagues. Such an intellectual posture then reframes the mental health challenges faced by Black men specifically, not as individual failures or unique cases, but as symptomatic of structural forces that are inevitable because of white patriarchal violence. I contend that examining public articulations through the lens of Black male vulnerability will illuminate the intersecting burdens faced by present-day Black men in the NFL.
To foster a thorough understanding of the implications of Black male vulnerability, it is essential to recognize that this concept emerges within a broader historical context that has rendered Black men’s emotional and material suffering invisible. Across history, Black men have been shaped by White hegemonic narratives emphasizing strength, endurance, and disposability while sidelining their capacity for vulnerability. Scholars of Black Male Studies argue that these formations cast Black men as laboring bodies rather than full human subjects, thereby normalizing violence, exploitation, and trauma (Curry, 2017, 2021; Johnson, 2018; Rudrow, 2020; Smith, 2025).
These historical suppressions have profoundly shaped contemporary conceptions of Black masculinities. Across public discourse and institutions, Black men are expected to exhibit resilience without recognition of the structures that produce such endurance. Football intensifies these expectations, where Black NFL athletes are praised for physicality while their emotional and psychological lives are to remain invisible. As Johnson and Romney (2018) note, “[Black men] are often highlighted for their athletic achievements at the expense of other virtues and accomplishments… [such as] skill and intelligence” (p. 12-13). In this way, the reluctance of Black men in the NFL to publicly engage with mental health is not simply a matter of individual disposition but is deeply rooted in a historical legacy that has systematically constrained the visibility and legitimacy of Black male vulnerability.
It is within this context that articulations of Black male vulnerability related to mental health for Black men operate as a form of rhetorical resistance to intertwined regimes of racialized systems of surveillance, containment, and White hegemonic masculinity that govern how Black men are understood. By publicly rejecting expectations of invulnerability, especially in sport, Black men athletes are actively destabilizing scripts that continue to marginalize their existence. Such a posture is not only a form of personal disclosure but also a culturally significant rhetorical disruption that challenges dominant norms governing Black masculinities. Guided by this framework, the following analysis examines how Black NFL athletes publicly negotiate and articulate vulnerability in relation to mental health.
A Critical Rhetorical Approach to the Rhetoric of Black Male Vulnerability
In recent years, professional leagues such as the NFL have expanded mental health initiatives, alongside a growing number of prominent athletes across sports openly disclosing experiences with mental health. The impending analysis draws on a curated corpus of public discourse produced by Lamar Jackson, Dak Prescott, and Ryan Mundy between roughly 2018 and 2024, a period during which mental health discourse gained heightened prominence in professional sport and the broader public (Billings & Hardin, 2023; Parrott, 2024). These artifacts are noteworthy because they emerge within a cultural context in which mental health rhetoric has gained visibility while remaining contested in sport. Despite this heightened visibility, football culture continues to favor stoicism and emotional restraint, revealing tensions amid organizational advocacy efforts and enduring masculine expectations.
The artifacts comprise player interviews, organizational messaging from athlete-founded initiatives (e.g., Jackson’s Forever Dreamers Foundation, Prescott’s Faith Fight Finish Foundation, and Mundy’s Alkeme Health platform), and publicly available media content such as press conferences and media appearances. These texts were chosen for their accessibility, circulation, and discursive significance, as they represent moments when Black NFL players convey their views on mental health. The selected artifacts depict this dialectical tension by reflecting how Black NFL athletes navigate and reply to opposing beliefs in real time.
These discourses are significant not only because of the athletes’ visibility but also because they circulate across media platforms that extend their reach to diverse publics, including fans, youth, and other marginalized communities. As hyper-visible athletes, NFL players occupy a distinctive locus in influencing public knowledge of (Black) masculinity, vulnerability, and mental health. Probing these artifacts within their cultural and historical contexts grants a more detailed understanding of how their rhetoric operates within and responds to the intersections of race, gender, and sport.
Rhetorics of Vulnerability: Black Masculinity, Sport, and Mental Health Advocacy
The following section interrogates how Lamar Jackson, Dak Prescott, and Ryan Mundy actively shape public discourse regarding mental health through distinct yet interrelated rhetoric of Black male vulnerability. Despite each athlete taking a different approach to conversations about mental health, their discourse represents a collective challenge to dominant ideas about Black masculinity in a sports culture which valorizes stoicism, hypermasculinity, and emotional restraint. By analyzing these rhetorical messages, the ensuing analysis will demonstrate these Black NFL players navigate racialized and gendered expectations, while reimaging the habitation of Black male vulnerability within the realm of sports.
Jackson’s Public Expressions of Black Male Vulnerability
Established in 2018, Lamar Jackson’s non-profit organization, Forever Dreamer Foundation, has played a pivotal role in progressive discourses surrounding mental health and sports, particularly in raising awareness among the youth in Florida. The mission and purpose of the foundation are to “change the narrative” surrounding mental health and amplify the notion that “it’s okay not to be okay,” phrases that serve as the theme of the foundation’s annual “Black Tie and Sneaker” Gala (Foreverdreamers.org, 2018). Phrases embedded throughout the website, such as “a beacon of hope in our communities” and the foundation’s motto, “Never Stop Dreaming,” serve as a rhetorical appeal to the communities the foundation serves, encouraging them to address mental health. Jackson’s foundation also hosts annual communal events, including a Toy Drive (Foreverdreamers.org, 2018) and “Fun Day with LJ” in Pompano, Florida, to engage youth in discussions about resilience and mental well-being (Zrebiec, 2014). Jackson’s advocacy and his foundation’s approach situate mental health within a framework of communal engagement and empowerment, providing discursive resources that I will analyze later to demonstrate how such activities actively reshape Black masculinity in the context of mental health and sport.
Lamar Jackson’s proclivity to express his struggles with mental health exemplifies Black male vulnerability by rhetorically dismantling ostensibly fixed expectations of masculine athletic identity, thereby redefining normative conceptions of masculinity at the nexus of Black masculinity and sports. As a two-time MVP, Jackson’s rhetoric carries significant cultural weight in terms of shifting prevailing narratives surrounding the stigma of mental health in sports, specifically for Black men. Lamar’s articulation of his vulnerability functions as a form of rhetorical resistance to hypermasculine scripts that typically view vulnerability as contradictory to the normative principles of masculine athletic identity.
In an interview, Jackson says, “mental health is important to me because…it’s so many…obstacles and distractions in the world that’ll keep you…down, but it’ll overwhelm you, you know, especially when you’re young, and you don’t really have no one to go to” (Lamar Jackson Entertainment Inc., 2023). Here, Jackson’s rhetoric promotes a progressive masculine athletic identity by acknowledging the effects of mental health. Such rhetorical acknowledgment is significant because it promotes an idea of masculinity that recognizes psychological struggle as a shared and legitimate human experience. Additionally, his rhetoric actively disrupts normative conceptions of masculinity in football, where expressions of vulnerability are seen as antithetical to White hegemonic ideals of masculine identity that privilege emotional restraint and stoicism (Connell, 1995; Dickerson, 2016). By engaging in a rhetoric of Black male vulnerability, Jackson demonstrates the possibilities for Black men’s athletic success.
Park (2015) reminds us that race complicates normative conceptions of masculinity, generating a dialectical tension between authentic and spurious manhood. Such inclinations, for Park (2015), are commonly rooted in the white imagination of gender norms that hinder many Black men in the NFL from expressing adversarial discourses. Black men athletes are already faced with heightened levels of pressure to conform to white masculine ideals or risk being ostracized from the sports community (Leonard, 2017; Oates, 2020). As noted above, the processes of racial containment make evident the adverse framing of Black men’s athletic expressive culture, mainly when such expressions depart from White hegemonic ideals of acceptable masculine norms (Cramer & Donofrio, 2021). To be clear, this is how ideations of Black men as a thug, gangsta’, or effeminate discursively function to police Black men’s bodies (Boyd, 2003; Jackson, 2006; Leonard, 2012). Therefore, speaking out about a topic such as mental health can lead to adverse consequences regarding one’s athletic competence and masculine authenticity.
Jackson further challenges hypermasculine scripts by concluding, “there’s a lot of obstacles and stuff I go through and people may not know because I never speak about it because I’m a man, but it’s okay not to be okay” (Lamar Jackson Entertainment Inc., 2023). Rather than adhere to ideations that suggest that “being a man” means being silent about mental health struggles, Jackson’s public disclosure challenges normative conceptions of masculine athletic identity. As Dickerson (2016) writes, “male bodies that play through the pain are performing a celebrated form of masculinity, while male bodies that refuse to put their bodies on the line risk…being labeled feminine or homosexual” (p. 311). Jackson’s outspokenness about mental health underscores a rhetorical violation of stoicism in sports, instead demonstrating vulnerability as a vital constituent of personal growth and success. In doing so, Jackson’s rhetoric aligns with broader conceptions of Black male vulnerability. Whiteneir Jr. (2019) infers that when Black men express their vulnerability, they dislocate overriding inscriptions that assume they are emotionally impermeable. His visibility as an accomplished Black man in the NFL exemplifies the transformative power of his rhetoric in shifting perceptions about mental health.
Skeptics may argue that Jackson’s articulation of vulnerability, though sincere, is part of a larger trend in the NFL’s marketing strategy, particularly given the recent heightened controversy surrounding CTE (Heo, 2020; Ventresca, 2019). Therefore, tackling a public health issue, such as mental health, is warranted as it is part of the NFL’s public display and advocacy for player safety. To be clear, the NFL aims to expand its audience to increase revenue. Connecting with fans through its most marketable athletes on topics such as mental health could be a strategic way to enhance its image as an organization that genuinely cares about its players’ well-being. While questioning the authenticity of Jackson’s mental health advocacy can be observed as reasonable, however, such cynicism dismisses the potential impact of Jackson’s message to his followers.
Individual athletes like Jackson engage with mental health rhetoric in ways that differ from the organization’s generalized and strategic messaging. This is primarily because Jackson’s messages are grounded in his lived experiences. Jackson’s rhetoric is personal, experiential, and culturally situated, especially in his direct engagement with youth and community audiences. This distinction underscores the persuasive force of player-driven discourse, which gains its credibility through vulnerability, embodiment, and identification. Rather than merely reiterating the NFL’s messaging, Jackson reconfigures it, suggesting a more embodied and culturally resonant articulation of mental health that challenges prevailing constructions of Black masculinity in sport. This distinction draws attention to the significance of rhetorically analyzing athletes’ discourse not merely as a derivative of institutional rhetoric, but as a generative site where dominant ideologies are destabilized through personal and cultural experience.
In short, Jackson’s rhetoric forges a pathway toward a disruptive form of Black masculinity through a rhetoric of Black male vulnerability, one that powerfully combats normative conceptions of masculinity and embraces the importance of mental health as a constitutive component of athletic identity and manhood. While Jackson’s openness about mental health carves space for other professional athletes to join in on the ongoing dialogue, perhaps no one in football has been more forthcoming about their internal battles with mental health than Dak Prescott.
Dak Prescott’s Reframing of Mental Health
After the death of his mother due to colon cancer in 2013 and the subsequent suicide of his brother Jace’s in 2020, Prescott created his “Faith Fight Finish” Foundation, organized around four core pillars: Colon Cancer Research, Mental Health and Suicide Prevention, Law Enforcement and Communities, and Life-challenging Hardships Assistance (faithfightfinish.org, 2023; Doney, 2020). The “Faith Fight Finish” Foundation collaborated with “Stand Up to Cancer” (another cancer research organization) to launch the “Peggy Prescott Early Career Scientist Award in Colorectal Cancer Research” in honor of his late mother (faithfightfinish.org, 2023).
Concerning mental health advocacy, Prescott has partnered with other non-profits, such as the Kevin Love Fund (named after NBA player Kevin Love) and The Defensive Line, created by NFL defensive lineman Solomon Thomas, to provide workshops for educators and the youth about the importance of prioritizing mental well-being (faithfightfinish.org, 2023). The rhetorical messaging on the website, for example, “invest[ing] in a better future by empowering…[others] to find strength through adversity,” illuminates Prescott’s commitment to advancing conversations regarding mental health (faithfightfinish.org, 2023). Prescott’s rhetorical integration of personal tragedies, a mental health advocacy foundation, and inter-organizational partnerships lays a critical foundation for analyzing how his rhetoric reimagines Black masculinity at the intersection of mental health and sport. Through the lens of Black male vulnerability, this transaction will be further explored in the subsequent analysis.
Dak Prescott reframes the conversation surrounding mental health by emphasizing authenticity, transparency, and emotional connection. Such rhetorical maneuvering challenges athletic stoicism and illuminates the coexistence of vulnerability and Black masculinity. The culture of football has historically encouraged athletes (particularly racialized athletes) to prioritize stoicism over vulnerability (Rugg, 2019). According to Lever (2023), “Sport naturally amplifies values associated with hegemonic masculinity” (p. 683). Prescott counters this ideology by articulating his challenges with managing anxiety and depression, underscoring the importance of emotional intelligence and genuineness as vital components of a progressive form of masculinity.
In a news conference, Prescott tells reporters, “Before I even lead, I have to make sure my mind is in the right place to do that and lead people to where they want to be” (Brito, 2020, para. 11). This sentiment challenges normative conceptions of masculine athletic stoicism, which typically reject vulnerability as a constitutive component of manhood. Instead of dismissing his vulnerability, Prescott demonstrates that emotional intelligence and the capacity to be cognizant of internal struggles with mental health are vital. Black men, like others, express their vulnerability by conveying the importance of emotional dependency and connection (Hopson & Pitts, 2024; Smith, 2023; Stamps, 2021). Prescott’s emphasis on authenticity, transparency, and intimacy aligns with broader conceptions of Black male vulnerability, an often-overlooked aspect of conversations about Black masculinity in sports and beyond.
By revealing his vulnerability, Prescott’s rhetoric draws on the principles of Black male vulnerability, a critical intervention that advocates for Black men and boys to engage in alternative tactics to, in this case, manage mental health. Such discourse combats racialized expectations, given that racial constraints placed on Black professional football players render them emotionally inaccessible, making vulnerability illegible (Leonard, 2017; Oates, 2020). Li (2026) notes that by “infusing authenticity into their narratives” (p. 3), athletes can challenge and transcend the confines of pathological identity ascriptions, leveraging “their symbolic status to garner public recognition …[of their] humanity, authenticity, and sociocultural heritage” (p. 18). Therefore, Prescott’s rhetorical resistance illustrates this process by using his platform as a Black man in the NFL to reframe vulnerability as an act of courage, thereby reimaging Black masculinity, where emotional intelligence and self-reflection are constitutive. This is significant in that his discourse actively resists racial containment despite hyper-surveillance and the threat of public scrutiny, discursive mechanisms that seek to control Black professional athletes’ emotional behaviors (Carrington, 2010). Moreover, Prescott’s rhetoric functions in a parasocial framework, facilitating a symbolic exchange that invites audiences, particularly Black men and boys, into a dialogue about vulnerability and mental health. Through this rhetoric, Prescott erodes archaic conceptions of athletic masculinity and normalizes emotional vulnerability as an essential component of masculinity more generally within the process.
Given the historical social constructions of masculinity, particularly in sports, one might argue that Prescott’s expression of vulnerability, though laudable, lacks the transformative potential to challenge traditional masculine performance. This point is noteworthy given that Prescott’s personal tragedy, his mother’s death, and his brother’s suicide could effortlessly be perceived in isolation. However, such a perspective undermines the rhetorical power of Black male vulnerability as a crucial intervention in current perceptions of Black masculinities within sports. Said differently, Prescott exemplifies what Rudrow (2020) and Smith (2023) term as “disruptive Black masculinities” or expressions of Black men’s identity that defy predetermined scripts and exhibit pragmatic agency.
Reminiscent of Jackson, Prescott’s public disclosures also emerge within a broader context of the NFL’s expanding mental health initiatives. Conversely, Prescott’s rhetoric is uniquely inflected by its rootedness in personal bereavement and emotional transparency, presenting a more intimate and relational articulation of mental health that extends beyond the general framing of the NFL. Expanding on the intersection of Black masculinity, mental health rhetoric, and sports, Mundy reimagines mental health through culturally grounded praxes, emphasizing communal care as a key element in the progressive understanding of Black masculinity in sports and social life.
Ryan Mundy and Alkeme Health
Following his transition from professional athlete to entrepreneur, Mundy created Alkeme Health, inspired by Paulo Coelho’s novel “The Alchemist,” which emphasizes that life is not about the destination but the journey (Rooted in Radiance, 2025). Rather than offering a generic appeal to “awareness,” Mundy’s Alkeme Health platform aims to destigmatize mental health in Black communities by offering culturally relevant practices, including guided meditations, live therapy discussions, and educational modules. Mundy conceived of this entrepreneurial venture after experiencing personal struggles with anxiety and witnessing family members deal with multiple health obstacles.
Mundy notes that “he is striving for Alkeme to become a universal health and wellness provider for the Black community” (Perrotto, 2023, para. 14). He further adds that Alkeme Health will bring the best mental health practitioners together through given that there is, according to Mundy, a “lack of spaces designed to help us (Black communities) actually care for our mental health and wellness, financial cost, provider shortage and other barriers prevent our community from getting what they need” (Dorisca, 2022, para. 5). Mundy continues, “We are building Alkeme to support the community in an accessible, authentic, and engaging way in an effort to create generational health” (Dorisca, 2022, para. 5). In this way, Mundy’s Alkeme Health seeks to address the health disparities among Black communities by addressing the stigma, mistrust, representation, affordability, and perceptions related to mental health. Lastly, Mundy foresees Alkeme Health as a catalyst for more impactful changes in mental health within Black communities, helping break down generational trauma and address cultural challenges.
Ryan Mundy strategically conveys a rhetorical intervention into traditional notions of masculinity by leveraging his public disclosures of vulnerability and founding Alkeme Health. This mental health platform advances culturally competent discourses for Black communities that can positively impact Black men and boys more broadly. Football has historically compelled men and boys to subscribe to hypermasculine paradigms. Mundy’s rhetoric, despite being a former professional athlete, actively disrupts such paradigmatic scripts by openly revealing his vulnerability to mental health. His creation of Alkeme Health authorizes the deconstruction of symbolic barriers to mental health for Black communities, illuminating an ideological rupture in mental health rhetoric that recognizes vulnerability as essential.
In an interview addressing the creation of Alkeme Health, Mundy shares that after eight years in the NFL, he reached a personal breaking point as he struggled to redefine his sense of self beyond the sport (CBS Chicago, 2023). He explained that this period was marked by anxiety, depression, and ongoing identity issues, which were compounded by the challenge of no longer being known primarily as an athlete (CBS Chicago, 2023). When he sought professional support, Mundy found accessing a therapist to be exceptionally difficult. (CBS Chicago, 2023). Here, Mundy’s reflections acknowledge the fallacy that equates athletic success with mental health stability, rhetorically combating traditional masculine ideations that suggest outward athletic achievement should be prioritized over psychological and emotional well-being. Such rhetorical disruption underscores the significance of Black male vulnerability as a form of rhetorical resistance within sports discourse, given that sport culture tends to privilege White hegemonic masculinity (Messner, 2013; Trujillo, 1995). For Black professional football players, the pressure to conform to White hegemonic ideals of masculinity is intensified, given that sport also functions as a primary site where racial meanings are produced, reproduced, and contested (Carrington, 2010).
Mundy’s discourse also functions within the broader system of surveillance and racial containment, given that his expressions are a visible display of vulnerability that invites public scrutiny. Dixon (2008) demonstrates that media representations of Black men are frequently associated with aggression and deviance, narrowing down acceptable identity performances for Black men. In this way, Mundy’s candidness about his awareness and experiences with mental health constitutes a profound rhetorical disruption to masculine expectations in football, offering an alternative mode of Black masculinity that is less restrictive. This phenomenon is important given that many Black men perceive emotional expression as effeminate consequently creating a barrier to seeking support for mental health (Watkins et al., 2020).
Studies have noted the consistency of implicit bias towards minorities, which intensifies health disparities among marginalized communities, particularly men (Carter & Davila, 2017; Lee et al., 2020). Rather than tolerate the proliferation of health disparities, Mundy provides a culturally competent health service that affords his followers an institute where they can pursue support without fretting about the stigma that plagues many marginalized communities from seeking mental health assistance. As Gorczynski et al. (2021) explain, “…addressing mental health…in athletes requires careful attention devoted to…their cultural and environmental contexts, given disparities in mental health between individuals of various identities in different cultures, times, and environments” (p. 391). They go on suggest “any mental health literacy intervention needs to demonstrate cultural competence” (Gorczynski et al., 2021, p. 397). Alkeme Health reflects this belief by emphasizing Black communities rather than generic mental health literacy interventions that do not account for their specific cultural sensibilities. Mundy’s approach to mental health not only reimagines Black masculinity to privilege internal reflection combined with external accomplishments but also extends Jackson and Prescott’s work by illuminating the communal and cultural nature of positive mental well-being.
As several scholars have noted, Black male vulnerability has been marginalized in both public discourse and institutional contexts, restricting the imaginations and possibilities for Black masculinities (Curry, 2017, 2021; Rudrow, 2020; Smith, 2025). Mundy’s platform counters this marginalization by legitimizing Black male vulnerability and fostering spaces, such as Alkeme Health, where vulnerability is openly encouraged within a Black-specific cultural health context. This is especially important given that Black athletes are often portrayed by sports media as either saviors of Black communities or selfish for centering their realities. Mocarski and Billings (2014) highlight such phenomena in their analysis of LeBron James as a co-constructed public figure rhetorically positioned through a ‘Messiah’ narrative that attached collective hope, responsibility, and moral burden to his public image as a Black athlete. More recently, Cramer and Donofrio (2026) note that sports media such as, Last Chance U: Basketball, routinely frame Black masculinity through redemptive arcs that positions athletic success as personal achievement while simultaneously placing unfair burdens on Black men to be saviors of their communities in the face of structural inequities. Such perpetuated storylines places unrealistic expectations on Black men in sports. In this case, Mundy’s rhetoric resists this binary, rejecting the isolated self while simultaneously evading the redemptive trope of the Black athlete as communal savior. Through Alkeme Health, mental health is observed as a communal cultural practice rooted in collectivism rather than exceptionalism.
Moreover, Mundy’s rhetoric and the subsequent creation of Alkeme Health effectively reveal how the rhetoric of Black male vulnerability functions to counter racialized expectations within sports. By responding to the stigma of mental health, Mundy demonstrates how the act of disclosing his mental health struggles serves as a healthy refutation to the racial containment and surveillance that hovers over Black men in the NFL. Mundy’s rhetoric is not only a public disclosure but rather a structural intervention that reduces the expectation that absolute secrecy about struggles with mental health is vital to adhere to masculine scripts in sports. This approach centers mental health discourse as a crucial element to the rhetorical construction of Black masculinity in sports and beyond.
Mundy’s intervention is particularly critical given the NFL’s tendency to place blame on individual athletes’ style of play regarding injury and mental health. This is precisely what Rugg (2019) argues in his analysis of media coverage of James Harrison mentioned above. Rather than scrutinize the cultural conditions of professional football, sports media tends to embrace neoliberal logics that read emotional instability, injury, and violence as maladjustments of Black masculinity, removing any accountability from the NFL. The consequences of such framing for Black men are that while their bodies continue to be commodified by the institution, their identities in public life continue to be read as social deviants in need of frequent disciplining to maintain order. Given this context, the conception of Alkeme Health, along with Mundy’s rhetoric, reframes mental health as collective responsibility, resisting the NFL’s tendency to use individual player behavior as the primary source for any on-or-off the field problems or dilemmas.
Although Mundy’s advocacy for mental health is laudable, one may argue that the rhetorical power of athlete-driven advocacy for systemic change is limited. The conspicuousness of professional athletes establishes a critical distance between them and the experiences and material realities of the masses. In other words, structural barriers do exist in areas such as education, employment, and economics that prevent Black men and boys from positive health-seeking behaviors (Curry, 2017; Smith, 2025), potentially hindering the rhetorical influence that athletes can have. Moreover, while Alkeme Health seeks to address cultural competence in the mental health space, the diversity of Black communities may limit institutional effectiveness.
Despite these counterarguments, overlooking individualized efforts to ignite change risks devaluing micro-level actions that may spark macro-level cultural shifts, which are, in many ways, a prerequisite for societal transformation. While Mundy possesses a celebrated identity that most Black men and boys may never share, disregarding his message obfuscates the latent power of rhetoric to influence audiences, in this case, toward the destigmatization of mental health. The issue is not about equating Mundy’s experience with others; in fact, it is quite the opposite. Instead, the significance of Mundy’s articulation of Black male vulnerability lies in its provision to carve disruptive space for other Black men and boys who may otherwise suffer in silence due to the stigma of mental health in sport contexts.
While the NFL has increased its emphasis on mental health and player safety, Mundy’s creation of Alkeme Health constitutes a targeted, culturally situated intervention. In contrast to the NFL’s broad discourse, Mundy’s platform explicitly centers on the materialities of Black communities, exhibiting how athlete-driven initiatives function as sites of discursive interventions that can reframe mental health rhetoric through culturally embedded praxis. Mundy’s articulation of vulnerability and the establishment of Alkeme Health underscore the powerful link between personal advocacy and systemic change.
Conclusion
The discourses of Lamar Jackson, Dak Prescott, and Ryan Mundy demonstrate the transformative capacity of Black men in the NFL to offer pathways forward for reimaging Black masculinities, or as Self (2025) describes, “radical possibilities…[that stem] from sites of disempowerment, marginalization, or oppression” (p. 752). While previous scholarship on racialized masculinities in sport accentuated the mechanisms that have disciplined Black athletes, this essay extends such analysis by focusing on how these Black men rhetorically disrupt such disciplining. Scholars like Grano (2017), Cramer (2019), and Cramer and Donofrio (2021) have demonstrated how racial surveillance, containment, and gendered expectations regulate Black men’s identities, noting how whiteness operates as the normative mode for legibility.
Across each case, Black male vulnerability emerges as a culturally significant expression that calls into question professional football’s White hegemonic norms of masculinity. In making their mental health struggles public, these athletes do more than recite internal challenges; they disrupt dominant constructions of Black masculinity in sport communication. Through Black male vulnerability, this essay demonstrates the capacity of such rhetoric to function as a form of resistance to racialized systems of surveillance, containment, and White hegemonic dominance that offer Black men restrictive identity scripts. This rhetorical shift is noteworthy in the NFL, a space that has historically commodified Black men’s bodies. Given that the NFL is fortified by neoliberal logics that obscure corporate accountability and promote individualism at the expense of mental health and trauma, as Rugg (2019) implies, the league can absolve itself of responsibility through scapegoating individual athletes. Jackson, Prescott, and Mundy’s discourse underscore resistance to expectations that Black men should endure suffering in silence, drawing attention to how sports institutions sidestep culpability.
The rhetoric of these athletes moves beyond self-disclosure. Jackson’s communal engagement, Prescott’s relational approach to grief and transparency, and Mundy’s creation of a culturally grounded mental health platform, emerges as a robust rejoinder to the advancement of individualism that permeates sports and broader American culture. By engaging in these rhetorical acts, these athletes reframe mental health as a collective responsibility rather than a private burden.
Overall, this essay contributes to rhetorical scholarship in sports communication by engaging with discourses of mental health articulated by Black NFL players. Centering Black male vulnerability positions scholars and practitioners to better grasp how communicative practices can subvert White hegemonic masculine scripts while simultaneously bringing forward alternative methods of care, healing, and humanity. Such interventions may prove crucial in the movement to transform the cultural conditions of sports that shape the material realities of Black men and other marginalized identities.
Footnotes
Funding
The author received no financial support for the research, authorship, and/or publication of this article.
Declaration of conflicting interests
The author declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
